Low Intensity Sweeteners Market Size, Share & COVID-19 Impact Analysis, by Type (Sorbitol, Maltitol, Xylitol, Erythritol, Mannitol, Allulose, and Others), Analysis by Form (Dry and Liquid), Analysis by Application (Food [Bakery Products, Confectionery, Dairy and Frozen Desserts, and Others], Beverages, Pharmaceuticals, and Others), and Regional Forecast over 2024-2032

Low intensity sweeteners are sugar substitutes that have a significantly lower sweetness intensity than sugar, typically ranging from 30% to 70% as sweet. These sweeteners are also low in calories and have a minimal impact on sugar level in blood, making them a popular choice for consumers with diabetes, obesity, and other health conditions. Moreover, government authorities such as WHO have also been contributing to the growth of low-calorie sweeteners by introducing health guidelines to consumers and promoting the reduction of their daily intake of sugar to less than 10% of their total energy intake.

Nowadays, consumers have an increasing trend toward health consciousness owing to increasing awareness of immunity and rising health-related problems. According to the Kerry Group global research survey, around 79% of global consumers believed reduced sugar drinks and food are healthier than full sugar versions. The increasing demand for low-calorie food and beverage products fuels the market growth of low intensity sugar sweeteners.

Impact of COVID-19 on the Global Low Intensity Sweeteners Market

The COVID-19 pandemic moderately impacted the global low intensity sweeteners market. The restriction on transportation and disruptions in the global supply chain made it difficult for manufacturers to obtain the necessary raw materials and ingredients. However, the pandemic also led to increased awareness related to health and wellness as consumers sought healthier food and beverage options. This led to an increased demand for products sweetened with low-intensity sweeteners, helping drive the growth in the market.

Low Intensity Sweeteners Market Segmentation Analysis

Key Insights

The report covers the following key insights:

• Overview of the Low Intensity Sweeteners Market


• Qualitative Analysis on Low Intensity Sweeteners in the Food Sector


• Drivers, Restraints, and Opportunities


• Recent Trends Analysis


• Impact of COVID-19 on the Global Low Intensity Sweeteners industry

Analysis by Type

The erythritol segment is expected to hold a significant share of the global market. Erythritol is known to be a naturally abundant sweetener gaining importance in the food industry. Erythritol has also been “Generally Recognized As Safe (GRAS)” by the FDA and is majorly used as a sweetener in calorie-reduced foods, including confectionery and bakery products. Moreover, food manufacturers have been discovering the potential benefits of this sweetener and helping consumers formulate sugar-reduced foods and beverages at an acceptable cost. For instance, in November 2022, a British-headquartered global supplier of food and beverage products announced the launch of a new addition to its sweetener portfolio called ERYTESSE Erythritol. The new product has 70% of the sweetness of sucrose with zero calories.

The allulose segment is expected to grow at a high CAGR over the forecast period. Allulose is known to be a naturally occurring sugar and is sweet, similar to table sugar. The demand for allulose is expected to rise as it is allowed to be excluded from added and total sugar counts, propelling its demand in the low intensity sweeteners market.

Analysis by Form

The dry form is expected to hold a significant share of the global low intensity sweeteners market. The dry form is more convenient and useful as it is easier to use in food and beverages. Moreover, manufacturers are accustomed to dry or powdered forms of raw materials in manufacturing food compared to liquid forms.

Analysis by Application

The food segment is expected to hold a significant share of the global low intensity sweeteners market. The application of low intensity sweeteners is growing owing to rising health concerns related to high sugar consumption, growing demand for low-calorie foods, and rising prevalence of diabetes and obesity-related disorders. Therefore, low intensity sweeteners have been increasingly used as sugar substitutes in various food products such as confectionery, bakery, ice cream, and others. The demand for bakery and confectionery has been rising owing to growing consumer indulgence in sugary foods. Manufacturers are, therefore, developing sweeteners that have the ability to mimic the taste and texture of sugar in order to meet the rising demand. For instance, in July 2020, Whole Earth Brands, Inc., a global food company, launched a new Whole Earth Allulose Baking Blends. The new product is an ideal replacement for sugar in baking and helps meet the increasing consumer demand for sugar-free bakery products.

The beverage segment is expected to grow at a high CAGR over the forecast period. Low intensity sweeteners help in imparting a blend of sweetness and also extend the shelf life of the product, fueling its demand in the beverage sector.

Analysis by Region

Asia Pacific is expected to hold a significant share of the global low intensity sweeteners market. Consumers in the region have become more conscious of the amount of calorie intake and concerns related to diabetes and obesity. People in the region seek sugar alternatives to reduce their sugar consumption, propelling the demand for low intensity sweeteners. Moreover, the increasing disposable income and changing lifestyles have resulted in increased demand for convenience foods. As a result, the processed food segment is seeing an increase in demand for low-calorie foods, which is driving the demand for low intensity sweeteners in the region.

North America is expected to grow at a high CAGR over the forecast period. The demand for low intensity sweeteners is robust in the food service sector in the region, as consumers are increasingly willing to pay premium prices for sugar-free and gluten-free products. This has been expanding the consumer base and driving the low intensity sweeteners industry growth.

Key Market Players

• Ingredion Incorporated


• Tate & Kyle


• Whole Earth Brands


• Roquette Freres


• Archer Daniels Midland Company


• Cargill Inc.


• Ultimate Baker


• FoodChem International Corporation


• Apura Ingredients


• Icon Foods

Key Developments

• In July 2023, Liquid I.V., a Unilever brand, expanded its portfolio with the launch of a “sugar-free” hydration drink mix. The new product contains allulose, vitamins B3, B5, B6, B12, and C, along with electrolytes.


• In August 2022, researchers at the Indian Institute of Technology (IIT), Guwahati, developed an ultrasound-assisted fermentation method to produce a sugar substitute called "Xylitol" from sugarcane bagasse.