Mayonnaise Market Size, Share & COVID-19 Impact Analysis by Type (Flavored and Plain), Analysis by End Use (HoReCa and Household), and Regional Forecast over 2023-2030

Over the past few years, the demand for mayonnaise has witnessed significant growth driven by a number of factors, such as increasing disposable incomes, increasing urbanization, growing snacking trends, and rising awareness of healthy fats. The COVID-19 pandemic brought health and fitness into focus, which propelled consumers to opt for healthy alternatives. This led to a strong demand for healthy but ready-to-eat (RTE) snacking options. Manufacturers responded to such trends and developed innovative products to meet the rising demand. For instance, in April 2022, Saffola, a famous cooking oil brand of Marico Limited, launched saffola mayonnaise. The new product is a healthy eggless offering made from milk cream and contains vitamins A, D and E.

In addition, the global market for egg-free mayonnaise is expected to grow over the coming years as a result of the increasing consumer interest in veganism. The demand for egg-free mayonnaise is also expected to increase due to growing consumer preferences toward low-calorie and gluten-free food products and the rising prevalence of egg allergies. Therefore, manufacturers have been launching new products in order to meet the rising demand for vegan mayonnaise products. For instance, in May 2023, Q & B Foods, Inc., one of the leading producers of high-quality mayonnaise, launched its newest product, KEWPIE vegan mayo dressing and spread. The new product is an innovative mayonnaise alternative that is made with plant-based ingredients and is designed to cater to vegan, vegetarian, Kosher, and gluten-free diets.

Impact of COVID-19 on the Global Mayonnaise Market

The COVID-19 pandemic had a positive impact on the global mayonnaise market. The pandemic altered the eating preferences of consumers, which prompted them to adopt healthier eating habits. Moreover, booming demand for Latin American and Mexican foods, is supporting the demand for a wide variety of salad dressings, including mayonnaise. During the period, consumers were forced to sit at home which led to an increase in their meal consumption at home. This further resulted in an increased demand for packaged foods, including mayonnaise. According to Unilever plc., its mayonnaise brand Hellmann’s recorded a strong demand during the pandemic, contributing to double-digit growth.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the Mayonnaise Market


• Demand for Mayonnaise in the Food Sector


• Drivers, Restraints, and Opportunities


• Impact of COVID-19 on the Global Mayonnaise Market

Analysis by Type

The plain segment is expected to hold a major share of the global market. The segment appeals to a broader consumer base owing to its versatile nature. Plain mayonnaise is widely employed in various culinary dishes and products to accommodate a number of flavors and textures that appeal to consumers looking for personalization and flexibility in their cooking experiences. In addition, health-conscious consumers are switching to unflavored mayonnaise as it potentially includes cleaner list of ingredients compared to its flavored counterparts, avoiding additives, and artificial flavorings.

The flavored segment is expected to grow at a CAGR over the forecast period. Consumers nowadays are ditching the mundane and seeking bolder, more exciting culinary experiences. Flavored mayonnaise offers a gateway to global tastes and flavors, further propelling its demand in the market. Prominent manufacturers in the market are coming up with innovative products in order to meet the rising demand. For instance, in April 2021, Duke’s Mayonnaise, one of the famous southern brand, launched new flavors in the mayonnaise category. The new products include a line of four flavored mayonnaise, including bacon & tomato and habanero garlic.

Analysis by End Use

The household segment is expected to hold a major share of the global market. The fast-paced lifestyles and increased demand for ready-to-eat products have propelled the demand for mayonnaise among consumers. Moreover, mayonnaise offers an easy and efficient way to add flavor and richness to dishes, saving time and effort. The product is used in various dishes, from creamy salad dressing to dips and sauces to binding burgers and grilling vegetables. Mayonnaise's versatility makes it a staple in most pantries.

The HoReCa segment is expected to grow at a high CAGR over the forecast period. The food service industry plays an important role in the mayonnaise market. Restaurants, cafes, and catering services use mayonnaise in various dishes, contributing to its overall consumption and driving the market growth of the product.

Analysis by Region

North America is expected to hold the major share of the global mayonnaise market. The demand for vegan mayonnaise is anticipated to grow tremendously in the region owing to the growing veganism trend and increasing animal welfare consciousness among consumers. Moreover, the rising disposable incomes in the region propel consumers to spend more on premium products such as mayonnaise. This opens up opportunities for brands in the region to offer innovative flavors and high-quality ingredients, further fueling the market growth.

Key Market Players

The key players in the market include Kensington & Sons LLC., Del Monte Foods Inc.,     , Unilever Group, Crosse & Blackwell, Veeba Food Services Private Limited, Remia C.V., Dr. August Oetker KG, Nasoya Foods, Inc., Zydus Wellness Limited, and others.

Key Developments

• In October 2023, Primal Kitchen, a Kraft Heinz Company brand, launched a new seasonal cranberry flavor in the mayonnaise segment. The new product has a subtly sweet cranberry flavor, is free from gluten, is non-GMO, and adheres to kosher and organic standards.


• In  March 2023, Kraft Heinz, in collaboration with NotCo, a unicorn Chilean food-tech company producing plant-based alternatives, launched NotMayo, a plant-based mayonnaise. The new product uses chickpea flour, among other ingredients, as an alternative to eggs.