Middle East & Africa Hot Sauce Market Size, Share & COVID-19 Impact Analysis, By Type (Tabasco Pepper Sauce, Habanero Pepper Sauce, Jalapeno Sauce, Sweet and Spicy Sauce, and Others), By Distribution Channel (Mass Merchandisers, Specialist Retailers, Convenience Stores, Online Retail, and Others), and Regional Forecast, 2023-2030

The Middle East & Africa is one of the fastest growing regions in the global hot sauce market. It is expected to grow at a CAGR of 7.53% during the forecast period. The global market for hot sauce is projected to grow from USD 2.89 billion in 2022 to USD 5.09 billion by 2030.

In the past couple of decades, ethnic foods have gained utmost popularity among consumers across the region due to their easy accessibility, and exposure to such foods through international trade, tourism, and the media. The trend of “culinary tourism,” has been successfully promoted in many countries, including Gulf countries. Thus, to strengthen the flavor, condiments such as hot sauces are extensively used with different Middle Eastern and African cuisines, which impart a spicy kick to the meal. Such growing adoption of these sauces in different MEA countries will fuel the Middle East & Africa hot sauce market growth.

Our report on the Middle East & African market share covers the following countries/regions – the UAE, South Africa, and the Rest of the Middle East & Africa.

LATEST TRENDS

Growing Brand Promotion of Different Hot Sauces Via Social Media Drives the Market Growth 

The concept of food marketing has witnessed substantial growth in the past few years, and now it’s clearly evident that social media plays a major role in the food brand’s marketing strategy. Growing consumer engagement through social media apps such as Facebook and Instagram has opened a number of opportunities for market players to reach their new targeted consumers. Moreover, the competition for food brands on social media has been extremely fierce, and thus, food processing companies such as McCormick are trying to use such platforms for better brand promotion across the region.

• For instance, in December 2022, Mc Cormick, one of the prominent distributors of sauces and condiments in the UAE, used the Pinterest app to showcase its new addition of sauces and other condiments to its portfolio. In addition, the company explains the origin and role of ingredients in a variety of dishes, which helped the firm earn 380 thousand followers on the app. Such initiatives further ease the path of growth across the region.

DRIVING FACTORS

Strong Growth in the Tourism and Gastronomy Industries Encourages Growth

With the high inflow of tourists and the abundant presence of globally renowned food and beverage brands, the Middle East & Africa have been at the forefront of the F&B sectors in the region for years. The rising changes in demographic factors and the growing number of expatriates in the GCC countries have led to an increase in the diversity of food choices, thus leading to a gradual growth in demand for hot sauce. The UAE is also considered one of the most famous destinations for business expansion among international retailers, with many preferring Dubai as an entry point to the region. According to the “Mercato Shopping Centre,” Dubai, around 40% of retail accounting is spent on the tourism industry. New product launches and the convenience of buying these products through online platforms are expected to lead to an increase in demand for such products in the future.

According to FAOStat data, the production of raw materials of hot sauce increased by 23.03% in 2020 compared to 2019.

RESTRAINING FACTORS

High Preference to Sweet Mild Sauces Further Disrupts the Growth 

Hot sauce is emerging as a widely accepted accompaniment for savory products amongst consumers. These sauces can combine perfectly with a variety of products, ranging from meat-based snacks to sweet & salty snacks, among others. Although, the global market is witnessing a spike in the sales of these sauces, the MEA is experiencing a slow growth in the sale of such products. Poor awareness among consumers, especially in the MEA countries, and low tolerance toward spicy food impact product acceptance in the market. Such factors deteriorate the market penetration rate of hot sauces in the Middle Eastern countries such as Saudi Arabia, the UAE, and others. Thus, manufacturers are trying to reformulate the recipe or working toward producing a fusion of sweet and hot sauces as per local choices, which can further increase the acceptability rate of the product.

• According to a study published by the “National Library of Medicine,” in 2020, UAE consumers prefer less spicy dipping sauces.

KEY INDUSTRY PLAYERS

In terms of competitive landscape, Haute Sauces, Culex Food, and Sauce King are the leading players of the Middle East & Africa market due to their extensive efforts in expanding their product offerings by actively collaborating with or acquiring other companies.

Other prominent players such as The Kraft Heinz Company and Oman Agro Industries LLC are also leading the market due to their strong market penetration and increased focus on adding new flavor variants to their portfolio as well as improving their distribution channel, which strengthens their market penetration.

LIST OF KEY COMPANIES PROFILED:

• Haute Sauces (UAE)


• Culex Food (UAE)


• Sauce King (South Africa)


• Modern Food Products (India)


• Huy Fong Foods, Inc. (U.S.)


• M.H. Enterprises L.L.C. (UAE)


• The Kraft Heinz Company (UAE)


• Oman Agro Industries LLC (Oman)

KEY INDUSTRY DEVELOPMENTS:

• October 2022: African Dream Foods, an all-natural hot sauce and seasonings company, announced a collaboration with Sprout Farmers Market, a prominent specialty retailer in the U.S., which carried three flavored hot sauces, such as African Ghost Pepper Sauce, Sweet Dream Sauce, and Lemon & Garlic Peri Peri Sauce to Cape Town, South Africa, bolstering the company’s growth.


• March 2021: Haute Sauce, one of the fastest growing artisan brands in the UAE, launched its latest new sauce, “Ghost Pepper Hot Sauce,” across the Middle East region. The company is also set to launch its new seasonal sauce, “habaneros and mangoes,” in the coming years. These launches will help the company understand the new consumer demands, which will improve the overall revenue of the firm.


• September 2020: The Hot Sauce Shop, a new online store for hot sauces, was launched in South Africa. The scouville range varies from mild, medium, hot, to extra-hot sauces, which thus fulfills the taste preferences of different urban population.

REPORT COVERAGE

The research report provides qualitative and quantitative insights on the market and a detailed analysis of the market size & growth rate for all possible segments in the market. Along with the market forecast, the research report provides an elaborative analysis of the market dynamics, company profiles and competitive landscape. Various key insights presented in the report are overview of the number of procedures, overview of price analysis of product types, overview of the regulatory scenario by key countries, new product launches, key industry developments – mergers, acquisitions & partnerships and, the impact of COVID-19 on the market.

Report Scope & Segmentation