Mouse Pad Market Size, Share, and COVID-19 Impact Analysis By Type (Hard Pads and Soft Pads), By Surface Type (Speed Pads and Control Pads), and By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Channels, and Others), And Regional Forecast, 2024-2032

Mouse pads enhances the usability and efficiency of the computer mouse. Growing awareness regarding the availability of the low-friction, easy to use computer mice is expected to drive the mouse pad market growth. In addition, increasing number of gamers using ergonomic and high performing gaming accessories such as digital keyboards, wireless mouse, mouse pads, joysticks, and others is likely to accelerate product demand globally. Furthermore, growing popularity of Fortnite NFS, PUB-G, and GTA computer games, requiring the usage of ergonomic mouse & mousepads while playing is likely to fuel the market growth.

• Epic Games reported an 11% increase in its PC gamers and reached 194.0 million in 2021.

The global mouse pad market is driven by the increase in adult population’s interest in using ergonomic style computer mouse for playing computer games.

• For instance,  according to the survey by the National centre for biotechnology and information (NCBI),  76.3% of American mens and 29.2% of American women are indulged in computer gaming.

An increase in the number of corporate  and commercial building facilities using optical mice, keyboards, and mice pads for conducting their official computer-related tasks is expected to drive the global mouse pad market. According to the survey data published by Industry Chamber of CII, in October 2022, about 71% of the global MNCs’ prefer expanding their business footprint in India, supporting the demand for the computers and other consumer goods in the country.

Impact of COVID-19 on the Global Mouse Pad Market

The impact of COVID-19 pandemic is expected to be favorable for the global mouse pad market, with the increase in the work-from-home population owing to the lockdown restrictions globally. Nowadays, corporate professionals prefer remote style of working to avoid coronavirus infection threat and fulfil COVID-19-related social distancing norms. This aspect have accelerated the consumer demand for the desktop computers, laptops, mouse pads, and keyboards to complete their work-from-home setup. Furthermore, rising adoption of the online shopping of the computer and related accessories during COVID-19 pandemic has favoured the global mouse pad market growth.

• According to the data presented by Dubai Chamber of Commerce, consumer electronics is a top selling online product category accounted for around 34% of the total online consumer goods sales in the UAE. This category include smartphones, tablets, TV’s, computer & phone accessories, etc.

However, global supply chain disruption and limited availability of the raw material supplies required in producing mouse pads during COVID-19 pandemic has posed challenges to the key companies in the geographic business expansion activities.

Key Insights

The report will cover the following key insights:

• Parent/related market overview.


• Mouse pad market SWOT analysis.


• Supply chain analysis.


• Impact of COVID-19 on the global mouse pad market.


• Recent industry developments – merger & acquisition, partnership & expansion, product innovation, joint venturing, etc.

Analysis by Surface Type

Speed pads’ segment is expected to hold a leading global mouse pad market share in 2022. Users can operate mouse on speed pads faster as compared to control pads. In addition, high friction top side of the speed pads allow users to use mouse smoothly on them, improving the productivity of the laptop users. This aspects primarily result significant revenue generation from the speed pads’ segment.

Analysis By Type

The soft pad segment is expected to dominate the global mouse pad market. The soft material is highly flexible with high durability. The high frictional features of the soft material allow smooth wrist control, which reduces wrist fatigue. Such features will drive the demand for soft mouse pad.

Analysis by Distribution Channel

The online segment is expected to grow at a high rate for the mouse pad market. The rise in e-buying will drive the online segment as e-commerce key players such as Amazon, Flipkart, and others provide high discounts and offer supporting gadgets and gadget accessories with a minimum one-day delivery which will boost the online segment. The acceleration of the segment is due to the high affordability of products and the time-saving one-click process.

For instance, according to the Amazon India as of January 2023, During the big billion sales of Amazon (on the occasion of Independence Day) computer accessories, PCs, Laptops were at a sales of 70%.

Regional Analysis

Advanced computer accessories such as mouse pads, laptops, desktops, office furniture plays a crucial role in conducting business operations on a daily basis. Asia Pacific accounts for the largest share of the global mouse pad market due to the presence of large number of new businesses, start-ups, and small to large-size firms in China, India, and various other Asian countries. In addition, governmental support in building corporate infrastructural facilities in India, Vietnam, and Thailand is expected to support the product consumption rate in the region. On 1 April 2021, Ministry of Commerce and Industry, Government of India (GOI), launched a Start-up India Seed Fund Scheme (SISFS), supporting 477.7 million Indian start-ups to open their business hub locally and internationally.

Key Players Covered

The report will include the profiles of key players, such as Razer Inc. , RantoPad, Keycool, Newmen, SteelSeries, ROCCAT, IOne Electronic, Logitech International S.A., Amazon.com, Inc, Corsair, Cherry, COUGAR, Bloody, Epicgear, Cooler Master, etc.

Segmentation

Key Industry Developments

• July 2020: Razer, Inc. launched RAZER GIGANTUS V2, a newer mouse pad segment which allow users to use such a product in a personalized manner as per their preferences.


• October 2022: Razer, Inc. launched Firely mat V2, a new mouse pad product which eliminate a lighting from its edge while using. The pad is made of ultra-thin fibre material for the users' smooth mouse usage.