North America Custom Cycling Apparel Market Size, Share & Industry Analysis, By Type (Professional and Amateur), By Product (Jerseys, Gloves, Jackets, and Others), By End-User (Male and Female), By Distribution Channel (E-commerce/Online Stores and Offline), and Regional Forecast, 2024-2032

The North America custom cycling apparel market size was valued at USD 143.05 million in 2023. The market is projected to grow from USD 149.36 million in 2024 to USD 219.09 million by 2032, exhibiting a CAGR of 4.91% during the forecast period.

North America has witnessed significant growth in outdoor recreational activities, including bicycle riding, in recent years. The growing awareness regarding physical fitness and health is the major factor encouraging consumers to participate in such adventurous activities, supporting the market expansion. For instance, according to the Outdoor Foundation, a U.S.-based non-profit organization, biking was one of the topmost outdoor activities in the country in 2021, with 18.5 million females and 24.3 million males biking in the U.S. during the year.

High consumer demand for fashionable and unique cycling clothing will further boost the product demand across North American countries. Furthermore, market players, including Verge Sports, Jakroo Custom Apparel, Pactimo Custom, and Champion System U.S., provide custom cycling clothing with comfortable & recyclable fabric, more storage, better ventilation, and durability, fueling the North America custom cycling apparel market growth. At a macro level, the increasing number of individuals participating in cycling events in the U.S. positively influences the cycling apparel trends internationally, including the European, Middle Eastern, Asia Pacific, and Latin American markets.

The COVID-19 outbreak considerably impacted the growth of several industries, including retail, leisure, recreation, hospitality, travel, and tourism across North American countries, notably in 2020 and 2021. For instance, according to the U.S. Bureau of Labor Statistics, 48% of the establishments throughout the country in the recreation, arts, and entertainment sectors, including 1.6 million employees, witnessed government-imposed closures. In addition, 36% of the establishments in food service and accommodation sectors, including 5.7 million employees, witnessed government-imposed closures during the pandemic.

North America Custom Cycling Apparel Market Trends

Rapidly Evolving Cycling Holidays and Sustainability Trends to Boost Market Expansion

Growing consumer awareness regarding sustainability and environmental protection will increase the demand for custom cycling apparel featuring recyclable and sustainable materials. As individuals become more aware of their environmental impact, they demand eco-friendly materials that do not pollute the planet. As a result, prominent industry participants, such as Pactimo Custom and Verge Sports offer custom cycle apparel, such as jerseys and bibs made from recyclable materials, to fulfill consumer demand and boost product sales.

The rising trend of cycling holidays and vacations, notably among the youth, will support the North America custom cycling apparel market share. On such holidays and vacations, individuals travel by bike and explore new destinations for adventure and pleasure rather than sports or exercise. These trips can be for a single day or multiple days as the rider travels across cities, including accommodations, tour guides, and meals. At a macro level, the growing popularity of cycling-friendly cities across the North American region, such as Moab, Utah (U.S.), Asheville, North Carolina (U.S.), Portland, Oregon (U.S.), Ontario (Canada), and Montreal (Canada) with various landscapes, mountains, and national parks will positively influence the North America custom cycling apparel market trends.

North America Custom Cycling Apparel Market Growth Factors

Rising Consumer Interest in Cycling to Boost Adoption of Custom Cycling Apparel

Cycling is an activity that assists in getting a workout and improving overall fitness level. In this respect, the growing awareness regarding several health benefits of cycling, such as decreased body fat levels, strengthened bones, improved posture & joint mobility, decreased stress levels, reduced anxiety, increased muscle strength, cardiovascular fitness, and flexibility, boosts consumer interest in cycling. In addition, cycling also assists in managing specific health problems, including obesity, cardiovascular disease, diabetes, arthritis, and mental illness. These factors are expected to fuel the demand for custom cycling apparel in the coming years.

Increasing government investment in the development of bicycle infrastructure across the region to improve the safety of riders and encourage more individuals to cycle will likely support the market growth in the coming years. For instance,

• According to the San Francisco Municipal Transportation Agency (SFMTA), a California-based government agency overseeing bicycle infrastructure and public transport for San Francisco, 17.7 bikeway miles were developed in the city in 2021. Furthermore, 280 bike-share stations were present throughout San Francisco in Spring 2022.

Increasing Product Demand from Cycling Teams to Favor Market Growth

Various organizations, clubs, and teams are investing in unified and coordinated cycling apparel to showcase the identity of a cycling club or team. Personalized cycling apparel can feature a team's logo, design, and color to reinforce the brand. They also provide the opportunity to advertise and raise awareness regarding the club or team cost-effectively, exposing them to a wider audience. In addition, custom cycling clothing makes the team look professional and improves their visibility while competing. As a result, several teams are collaborating with key players to get custom cycling clothing. For instance, Verge Sport, a U.S.-based custom cycling clothing brand, collaborated with Intermarché-Wanty, a road bicycle racing team. Under the partnership, the company became the team's official custom apparel supplier.

RESTRAINING FACTORS

High Cycling Injuries/Fatalities and Changing Weather Conditions to Impede Market Growth

High cycling-related injuries and fatalities across North America in recent years, caused by collisions with other vehicles, riding at high speed, or unsafe riding environments can discourage several individuals from cycling. These factors have been hampering the custom cycling apparel demand and impeding the market growth. Common cycling injuries include neck pain, foot numbness, forearm pain, lower back pain, saddle soreness, knee pain, AC joint sprain, and ankle pain. Such injuries can result in long-term issues and significantly affect the individual’s life.

• According to the National Highway Traffic Safety Administration (NHTSA), a U.S-based government agency under the Department of Transportation, approximately 41,615 pedal cyclists were injured in 2021, a rise of 7% compared to 2020, when around 38,886 pedal cyclists were wounded across the country.

North America Custom Cycling Apparel Market Segmentation Analysis

By Type Analysis

Increasing Adoption of Cycling as Hobby to Boost Product Demand within Amateur Category

Based on type, the market is segmented into professional and amateur.

The amateur segment is expected to dominate the market throughout the forecast period due to the rising consumer inclination toward health and fitness activities in the region. The rise in the prevalence of hectic lifestyles, stress, and sedentary jobs has encouraged individuals to improve their physical and mental health. The increasing adoption of cycling as a hobby and as an exercise medium to stay healthy and fit will accelerate product sales within the amateur category. According to the World Health Organization (WHO), cycling helps reduce physical inactivity and helps in fighting obesity, diabetes, heart attack, and other diseases.

The professional segment is predicted to record a considerable CAGR over the forecast period. The El Tour De Tucson—Tucson, Arizona, RAGBRAI L—Iowa, Tour de Summerlin—Summerlin, Nevada, and Wilmington Grand Prix—Wilmington, Delaware are some of the popular road cycling events in the U.S.

By Product Analysis

Increasing Demand for Technology-driven Apparel Accelerates Custom Cycling Jersey Sales

On the basis of product, the market is divided into jerseys, gloves, jackets, and others.

The jerseys segment dominates the market owing to the product’s easy availability on both online and offline platforms. Cycling jerseys are available in a wide variety of designs, fits, cuts, and colors. Furthermore, the rise in high-end technologies and fabrics used for custom cycling apparel for both winter and summer seasons will further fuel the product demand. Increasing emphasis on product innovation and product launches by industry players, such as Champion System U.S. and VERGE SPORT attracts a large consumer base, thereby fueling the market growth. For instance,

• In November 2021, Champion System U.S., which deals in manufacturing sustainable sports apparel, launched a range of custom cycling jerseys. The consumer can choose from a vast range of cycling apparel products and have their designs and colors printed on jackets, jerseys, skinsuits, vests, and bib shorts & tights.

The jackets segment is forecast to witness considerable growth in the future. Modern custom cycling jackets feature premium and windproof & waterproof materials. These jackets also allow sponsors to print their logos, accelerating product sales among professional cyclists across North America. The others category includes products, such as skin suits, vests, and socks. Individuals' use of cycling vests has been rising across North America as they help protect the body from wind and overheating while cycling.

By End-User Analysis

Increasing Number of Male Participants in Cycling Events to Favor Market Expansion

Based on end-user, the market is segmented into male and female.

The male segment is expected to dominate the market over the forecast timeframe owing to the rising interest in physical fitness, exercise, and adventure sports among men. Furthermore, the number of people (male participants) in cycling events has significantly increased over the years, boosting the demand for custom cycle apparel. Attractive promotional strategies by offline and online retailers through Instagram, Facebook, and YouTube will likely boost men’s participation in cycling activities over the forecast timeframe.

The female segment is poised to witness significant growth in the coming years. Changing lifestyle of women, increasing urbanization, growing awareness regarding health & fitness, and increasing disposable income are factors encouraging the female population to participate in outdoor recreational activities, such as cycling. According to The Outdoor Industry Organization, the number of female participants in outdoor recreational activities increased by 20% by 2021.

By Distribution Channel Analysis

Focus on Specific Product Categories Increases Product Sales through Offline Distribution Channels

On the basis of distribution channel, the market is bifurcated into e-commerce/online stores and offline.

The offline segment dominates the North America custom cycling apparel market share. Major offline sales channels include brand outlets, specialty stores, and hypermarkets. Specialty stores are gaining widespread attention as they focus on specific product categories and have trained and knowledgeable staff to guide customers. These stores also carry more products within the chosen category than general retail stores. These retail stores are available nationwide, becoming a crucial distribution channel for manufacturers.

The e-commerce/online segment is expected to record the highest CAGR over the forecast period. Online sales channels provide real-time data and analytics about products and customers. Industry participants can analyze how customers interact with the site, what type of products they are interested in, how much the average sales are, and which product they have placed in the cart. This valuable metric helps manufacturers and leading e-commerce companies, such as Amazon, Flipkart, eBay, Alibaba, and others recognize the evolving customer needs and adjust their product lines accordingly.

List of Key Companies in North America Custom Cycling Apparel Market

Industry Participants Emphasize On New Product Developments and Launches to Stay Competitive

The North America custom cycling apparel market is highly competitive, with international and domestic players competing to achieve product differentiation. In recent years, several players have launched new products with innovative features to gain a greater brand reputation and stay competitive. For instance,

• In February 2022, Champion System, a China-based sports apparel company (also operating in the U.S.), launched its new range of custom MTB jerseys for cycling across the U.S. According to the company, the new range uses CS Tech Lite fabric with high-wicking and heat management capacity.

List of Key Companies Profiled:

• Champion System (China)


• DNA Cycling (U.S.)


• Mega Sports Apparel (U.S.)


• Primal Wear (U.S.)


• Podiumwear Custom Sports Apparel (U.S.)


• Pactimo (U.S.)


• Verge Sport (U.S.)


• Voler, Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• February 2024: Verge Sport, a U.S.-based custom cycling apparel brand, renewed its collaboration with ButcherBox powered by the Look cycling team (Boston, Massachusetts, U.S.-based race team). Under the partnership, the company will continue providing high-performance cycling apparel to the team, including women and men riders, for the upcoming season.


• February 2024: Primal, a U.S.-based custom and branded cycling accessories and apparel manufacturer, collaborated with the National Cycling League, a U.S.-based professional cycling league. Under the partnership, the manufacturer will supply apparel for teams including Atlanta Rise, Denver Disruptors, and Miami Nights for the 2024 season. This marks a significant partnership as the company will customize each team's racing, training, and tour kits.


• February 2024: Cynisca Cyclin, a Bloomington, Indiana, U.S.-based women’s cycling team, introduced their 2024 season kit before their Vuelta CV Feminas race in Spain. The kits were officially supplied by PEARL iZUMi, a U.S.-based cycling footwear and apparel company. The team will race and train in the company’s customized bibs and jerseys, designed to provide comfort in cold weather.


• December 2023: Verge Sport, a U.S.-based custom cycling apparel brand, released its new product line, the Pain Cave Collection, which includes custom indoor cycling clothing. The Pain Cave Jersey is developed from lightweight mesh fabric and features vent zones enabling airflow. Moreover, the Pain Cave Bib Shorts include sweat-absorbing panels that help keep the rider dry, cool, and comfortable.


• December 2022: Cynisca Cyclin, U.S.-based women’s cycling team, introduced their new kit for the 2023 inaugural season. The kits were supplied by Mumu Apparel, a U.S.-based custom cycling apparel company. The team trained and raced in the company’s Elite and Primo jerseys with cold-weather comfort options.

REPORT COVERAGE

The market research report provides a detailed analysis of the market and focuses on key aspects, such as leading companies, types, end users, and distribution channels. Besides, it offers insights into the market trends and highlights key industry developments. In addition to the factors mentioned above, the report encompasses several factors that have contributed to the growth of the market in recent years.

Report Scope & Segmentation