Online Survey Software Market Size, Share, and COVID Impact Analysis, By Deployment (Cloud and On-premise), By Enterprise Type (Small & Medium Enterprise (SMEs) and Large Enterprise), By Application (Retail, Education, Healthcare & Hospitality, Airline & Travel, Government, Market Research, and Others), and Regional Forecast, 2024-2032

Online survey software is a tool that helps in collecting customers' data and feedback by doing online surveys using various digital channels. Enterprises and particular individuals can use online survey software by designing questionnaires for the customers to conclude their preferences for market research, post-event analysis, and employee satisfaction.

Online survey software is widely used by startups, healthcare institutes & hospitals, educational institutes, and market research companies to understand customers' needs and collect valuable feedback for better insights. The increasing usage of online survey software lowers the cost of conducting surveys to reduce the company's labor cost, identify the market opportunities and track and record the variable market trends to improve operational efficiency. Further, the growing internet penetration and usage of digital solutions provide accurate and centralized data to extract actionable insights.

• According to research conducted by DronaHQ in 2021, 40% of respondents are trying to reduce operational costs by developing digital tools & around 25% are adopting digital tools to switch from on-premise business operations towards the cloud.

Thus, the above factors are expected to boost the global online survey software market's growth during the forecast period. However, the inflexible design and rising number of frauds using phishing surveys restrict the growth of the online survey software market.

Impact of COVID-19 on Online Survey Software Market

The pandemic situation had a positive impact on the online survey software market. During the pandemic, as per the survey conducted by UNSD-WB National Statistical Office in 2020, many countries shifted to alternate data collection mode (55%) and changed the sample design (12%), significantly impacting the growth of online survey software. The adoption of digital tools has increased tremendously during the pandemic to boost customer interaction. For instance,

• According to McKinsey & Company, during the COVID-19 crisis, the average share of digital customer interaction has accelerated from 36% to 58% from December 2019 to July 2020. This results in at least 80% of customers moving towards digital interaction using various digital channels.

Therefore, growing adoption of digital interaction tools across small and large enterprises propels the demand for online survey software during the forecast period.

Key Insights

The report will cover following key insights:

• Micro Macro Economic Indicators


• Drivers, Restraints, Trends and Opportunities


• Business Strategies Adopted by the Players


• Impact of COVID-19 on Online Survey Software Market


• Consolidated SWOT Analysis of Key Players

Analysis by Deployment

By deployment, the cloud is projected to dominate the market due to the web-based mobile online polling and survey system to analyze the collected data and compile it into useful information. Furthermore, the rising integration of cloud-based online survey tools with various enterprise-grade security features delivers deep market insights and comprehensive customer and employee experience to enhance the market growth.

Regional Analysis

North America is likely to lead other regions in revenue contribution to the worldwide online survey software market due to increasing technological developments and the rising adoption of cloud-based online survey software, which led to deliver real-time survey results across the region.

Asia Pacific is estimated to be the fastest-growing region due to the high internet penetration and increasing growth of the e-commerce industry, which generates the demand for online survey software. This factor is expected to boost the market growth in the region.

Key Players Covered

The report will include the profiles of key players such as Qualtrics LLC, SurveyMonkey, Medallia, Inc., Smart Survey, Formstack, Zoho, SurveySparrow, QuestionPro, Qualaroo, Google Forms, SogoSurvey, Typeform, etc.

Segmentation

Key Industry Developments

• January 2023 – Alchemer completed acquisition of Apptentive, a mobile feedback platform provider to expand the product portfolio which can be used to collect customers feedback and provides access of Alchemer’s survey tools to the Apptentive using Microsoft Team, Saleforce and Slack platform.


• June 2022 – QuestionPro entered into partnership with Acquis Cortico-X, the experience transformation firm to develop white labeled products that can be merge with QuestionPro online survey tools to deliver better customer experience.