Party Supplies Market Size, Share, and Industry Analysis, By Product (Ballons, Banners, Pinatas, Tableware/Disposables, and Others), By Application (Commercial and Residential), By Distribution Channel (Offline Stores and Online Stores/E-commerce), and Regional Forecast, 2024-2032

Party supplies encompass a range of products designed to enhance and facilitate celebratory events, gatherings, and occasions. The rising trend of home-based celebrations and the growing popularity of various events, including baby showers, housewarmings, and themed children's parties, propel the market growth.

The growing popularity of themed parties based on cartoon characters and movie franchises boosts the demand for specialized party supplies. Furthermore, the increasing number of various celebratory events, including birthdays, anniversaries, gender reveals, and corporate milestones worldwide, propel the market growth.

Several prominent market players are focusing on acquisitions to diversify their product portfolio with innovative products. For instance, in August 2021, Amscan International, a U.K.-based party supplies company, acquired Luftballon-Markt GmbH, a Germany-based foil balloons printing company. According to the company, the acquisition will diversify its personalized product portfolio, such as message balloons and license balloons. 

Growing environmental awareness among individuals and a rising number of eco-conscious consumers worldwide drive the demand for sustainable products made using eco-friendly, biodegradable, and recyclable materials. Several major market players are introducing various eco-friendly party supplies, including compostable tableware, biodegradable balloons, and recyclable decorations, which cater to environmentally conscious consumers.

The high presence of local players across countries offering counterfeit products at lower prices negatively impacts the brand image of prominent players and their sales. Moreover, increasing consumer awareness of environmental issues and the negative impact of single-use plastics affect the market growth.

Segmentation

Key Insights

The report covers the following key insights:

• Parent/Related Market Overview


• Supply Chain Analysis


• Industry SWOT Analysis


• Porter's Five Forces Analysis


• Recent Technological Advancements

Analysis by Product

The global party supplies market is segmented by product into balloons, banners, pinatas, tableware/disposables, and others. The tableware/disposables segment is anticipated to dominate the market owing to the increasing popularity of various outdoor events, including barbeques, picnics, and casual gatherings. Furthermore, the wide availability of products in various themes, designs, and colors to match specific themes fuels the market growth.

The balloons segment is expected to grow significantly over the forecast period owing to the wide availability of products coupled with the rising frequency of various events, such as birthdays, anniversaries, baby showers, and corporate functions. Various key market players are launching new products to diversify their product portfolio. For instance, in July 2023, Amscan International, a U.K.-based party supplies company, launched its new collection of Spring balloons for various occasions, including St. Valentine's, St. Patrick's Day, and Easter.

Analysis by Application

The global market is bifurcated into commercial and residential based on application. The residential segment held a major market share in 2023 owing to the rising number of house parties and gatherings and the increasing popularity of themed parties during specific seasons and holidays, such as Christmas, New Year's, Easter, and Halloween.

The commercial segment is expected to grow significantly during the forecast period. The increasing number of weddings drives the demand for party supplies among professional wedding planners & wedding organizers. Moreover, hotels, restaurants, clubs, and entertainment venues hosting parties, banquets, music events, and themed nights boost and propel the segment's growth.  

Analysis by Distribution Channel

Based on distribution channel, the global party supplies market is divided into offline stores and online stores/e-commerce. The offline stores segment held a major market share in 2023 owing to the rising availability of diverse product ranges from several brands, offering consumers multiple choices. Several prominent players are focusing on enhancing retail store experiences. For instance, in February 2024, Party City Holdco Inc. (PCHI), a U.S.-based party goods company, launched its new retail store format to enhance consumer shopping experience. According to the company, the new store format will feature a reinvented balloon shopping experience with a dedicated service area.

The online stores/e-commerce segment is expected to grow significantly in the coming years. Online shopping is gaining significant popularity owing to increasing smartphone users and a growing number of e-commerce platforms, online retailers & company websites. Various major market players are focusing on acquisitions to expand their reach and strengthen their presence. For instance, Amscan International, a U.K.-based party supplies company, acquired Party King, a Sweden-based party supplies online retailer. According to the company, the acquisition will expand its reach across Sweden, Finland, Norway, and Denmark.  

Regional Analysis

The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. North America is anticipated to lead the global party supplies market during the forecast period due to rising disposable incomes and the increasing frequency of celebrations, such as birthdays, weddings, baby showers, graduations, and gender reveal parties.

Asia Pacific is expected to grow at a significant rate throughout the forecast period owing to the rising disposable incomes, rapid urbanization, and growing middle-class population. Furthermore, the growing popularity of various theme parties, including superhero-themed parties and princess-themed parties, across China, Japan, India, and South Korea drives the market growth.  

Key Players Covered

The report includes the profiles of key players, such as  Party City Holdco Inc. (PCHI), Amscan International, Unique Industries Inc., SUNBEAUTY, PartyDeco, boloparty, ARTCOOL, Sempertex, American Greetings Corporation, The Wonder Group, and Procos S.A.

Key Industry Developments

• February 2024: Amscan International, a U.K.-based party supplies company, launched its new pastel sphere balloons in over seven shades, including pastel peach, pastel pink, eucalyptus, and silver.


• May 2023: Party City Holdco Inc. (PCHI), a U.S.-based party goods company, partnered with Uber Technologies, Inc., a U.S.-based transportation company, to become its first celebrations retailer on Uber Eats, a food ordering and delivery platform. According to the company, the Party City stores will be available to shop on-demand through this platform.