Permanent Makeup Market Size, Share & Industry Analysis, By Product Type (Devices, Pigments [Microblading, and Micropigmentation], and Accessories), By Technique (Microblading and Micropigmentation), By Body Parts (Eyebrows, Lips, Eyelashes/Eyeliners, and Others), By End-user (Specialty Clinics, Spas & Cosmetic Surgery Centers, Cosmetic/Beauty Salons, and Others), and Regional Forecast, 2024-2032

The global permanent makeup (PMU) market size was valued at USD 142.9 million in 2023. The market is projected to grow from USD 152.4 million in 2024 to USD 277.8 million by 2032, exhibiting a CAGR of 7.8% during the forecast period.

Permanent makeup (PMU), also known as cosmetic tattoos, helps redefine a person’s natural looks and recreate perfect makeup looks. Cosmetic tattoo artists conveniently apply the makeup, which is highly durable and does not require regular touch-ups. These makeups can last up to a few years, depending on the type of procedure. Such advantages associated with the use of permanent tattoo have been increasing its adoption among the population globally, thereby fueling the global market growth.

Moreover, the increasing focus of many permanent makeup companies on creating awareness regarding this makeup is also expected to fuel its adoption during the forecast period. For instance, the WORLD BEAUTY TOP Congress & Championship is a PMU event planned to take place from the 17^th-19^th of June, 2024 in Slovenia. PMU artists from all over Europe are invited to compete and showcase their talent. Moreover, this event will consist of workshops that will be quite helpful in enhancing the current makeup procedures.

During the COVID-19 outbreak in 2020, the market experienced a significant decline as a limited number of people visited the makeup artists’ clinic. Moreover, supply chain disruptions due to lockdown restrictions also limited the availability of resources required for making cosmetic tattoos. However, the market experienced significant growth post-COVID-19 in 2021 due to the reopening of cosmetic tattoo salons, dermatology clinics, and aesthetic centers and the rising prevalence of skin conditions such as freckles and acne.

Permanent Makeup Market Trends

Market Players’ Increased Focus on Launch of Advanced Products

The increasing prevalence of diseases, such as freckles and acne, which leave lifelong marks on the skin, is fueling the demand for derma-pigmentation. This type of makeup does not require reapplication and one complete procedure is quite durable and gives an excellent finish. Therefore, such advantages will fuel the demand for this makeup.

Moreover, social media platforms are also one of the reasons for the increasing demand for these makeup procedures. For instance, influencers and celebrities on social media platforms attract millions of people while showcasing their look with these permanent procedures.

To cater to the increasing demand for these makeup products, market players have increased their focus on the development and launch of advanced products. For instance, in June 2023, permanent makeup company Tina Davies announced the launch of its Fade eyebrow pigment collection. With this launch, the company expanded its product portfolio for eyebrow pigments.

Furthermore, market players have also been emphasizing on expanding their presence globally to enhance the sales of their products and fulfill their growing demand. For instance, in October 2019, JL Aesthetics announced the launch of a professional training program for derma tattooing and non-invasive anti-aging procedures in the U.K. in collaboration with Purebeau.

Permanent Makeup (PMU) Market Growth Factors

Advantages Associated with Derma Pigmentation Procedures to Fuel Market Growth

The demand for makeup and cosmetics is increasing among both women and men. This is due to the growing upper middle-class population, rising proportion of females in the workforce, and increasing influence of social media.

However, applying makeup daily is time-consuming, can be costly, and requires regular touch-ups. For instance, as per the data published by SAGE Publications Inc. in December 2023, a woman spends around 4 hours on average daily to enhance her appearance. Sometimes, it gets difficult to maintain makeup with a busy schedule. Derma tatooing helps avoid such scenarios as this makeup does not require regular touch-ups or reapplication.

• For instance, as per the data published by PMU Hub in March 2023, on average, PMU can stay upto 12 to 24 months. However, it can stay for much longer, depending on the skin type and the type of procedure. Therefore, it reduces the time and money spent on daily makeup.

Moreover, with aging, the body loses its natural definition; the lips get thinner, natural color fades, and chances of hair loss increase. Permanent makeup has turned out to be quite effective in enhancing a person's natural looks as these procedures are used for tinting the lips, filling the eyebrows, and camouflaging the scars. These factors are fueling the demand for permanent makeup among the population worldwide, thereby accelerating the permanent makeup market growth.

Increasing Adoption of Permanent Cosmetics in Paramedical Tattooing to Fuel Market Growth

Permanent cosmetics are quite effective in camouflaging skin issues, such as scars, freckles, and acne marks. It also helps women suffering from severe acne problems regain their self-confidence.

Moreover, the use of permanent cosmetics in paramedical tattooing has turned out to be quite effective in hiding deep marks caused by skin diseases, scars, burns, thinning hair, vitiligo, and other conditions. Therefore, the increasing prevalence of these conditions is expected to fuel the demand for derma-pigmentation in paramedical tattooing.

• For instance, as per the data published by the National Centers for Biotechnology Information (NCBI) in January 2023, the prevalence of vitiligo increased by five times from 2013 to 2017 in the U.S.

Moreover, this type of makeup is also highly effective in hiding surgical scars. Therefore, the increasing number of surgical procedures is also fueling the demand for this makeup. For instance, according to the data published by the National Centers for Biotechnology Information (NCBI) in 2021, between January 2019 and January 2021, more than 13 million surgical procedures were conducted in the U.S.

Thus, the increasing demand for permanent makeup in paramedical tattooing is fueling the market growth.

RESTRAINING FACTORS

Adverse Effects of Using Derma Pigmentation and Presence of Alternate Options to Limit Market’s Growth

The increasing number of skin problems, such as freckles and acne, along with the growing burden of surgical procedures and diseases, such as vitiligo, is expected to fuel the demand for cosmetic tattooing.

However, there are certain factors associated with the use of these procedures that can limit their adoption among the population. For instance, permanent cosmetic machines and accessories that are used in these procedures, such as needles and inks can be contaminated and cause infectious diseases, such as hepatitis and staph infections.

Similarly, these procedures can also cause allergic reactions and eye complications in case of eyebrow or eyelash filling, such as eyelid injuries and ectropion. As per the data published by the National Centers for Biotechnology Information (NCBI) in 2023, permanent cosmetic procedures can cause adverse effects, such as secondary bacterial infection, reactivation of herpes simplex, ecchymosis, edema, and other skin conditions.

Due to the above-mentioned side effects, people prefer temporary cosmetics that require regular touch-ups and reapplications rather than going for these permanent procedures. This factor is limiting the penetration of the permanent makeup products, thereby restricting the market growth.

Permanent Makeup (PMU) Market Segmentation Analysis

By Product Type Analysis

Emphasis on Development of Advanced Organic Pigments by Market Players Boosted Segment’s Dominance

Based on product type, the market is segmented into devices, pigments, and accessories. The pigments segment is further bifurcated into microblading and micropigmentation.

The pigments segment dominated the market in 2023. The dominance of the segment is due to the increasing focus of market players on the development of organic pigments that are also suitable for clients with sensitive skin.

The devices segment is expected to record a substantial CAGR during the forecast period. The growth of the segment is attributed to the increasing demand for PMU globally.

• For instance, in June 2023, according to the BELLAMI ACADEMIE, the demand for PMU has grown to 35-40% in the last 20 years, with 50% of the clients aged 40-54.

By Technique Analysis

Advantages Associated With Micropigmentation Increased its Adoption

Based on technique, the market is segmented into microblading and micropigmentation.

The micropigmentation segment dominated the market in 2023. The segment’s dominance is attributed to its high durability in various applications, including eyebrow filling, lip pigmentation, and scar camouflage. Moreover, various advantages associated with these procedures will be responsible for the segment’s highest growth during the forecast period.

• For instance, as per a blog published by ReeAge in February 2024, there are various benefits associated with micropigmentation for lips and eyebrows. These include offering a more versatile, natural looking, and enhanced definition to a person’s facial features. These factors are fueling the adoption of this technique for derma-pigmentation.

Moroever, the microblading segment is expected to record a substantial CAGR during the forecast period. The microblading technique is most commonly used for eyebrow filling. Therefore, the increasing demand for natural-looking, well-defined, and more realistic eyebrows is responsible for the segment’s growth.

By Body Parts Analysis

Increasing Demand for Eyebrow Tattooing Globally Fueled Segment’s Dominance

On the basis of body parts, the PMU market is segmented into eyebrows, lips, eyelashes/eyeliners, and others.

The eyebrows segment dominated the permanent makeup market share in 2023. The growth of the segment is attributed to the increasing demand for enhancing facial features with natural and dense-looking eyebrows. Moreover, the demand for eyebrow tattooing is increasing significantly in the emerging countries of Europe, Asia Pacific, and other regions.

• For instance, in an article published by India Today in February 2024, cosmetologists shared that the penetration of eyebrow tattooing has been increasing in India due to its rising popularity in recent years.

Moreover, the others segment is expected to register the fastest CAGR during the forecast period. The growth of the segment is attributed to the increasing demand for skin camouflaging procedures in cases of scar, chronic acne, and vitiligo.

The lips segment is expected to register a significant CAGR during the forecast period. The segment’s growth is attributed to the increasing demand for naturally pigmented lips. Moreover, lip pigmentation reduces the need for regular application of external lip color, such as lipsticks. This factor will also fuel the segment’s growth.

By End-user Analysis

Increasing Number of Certified PMU Artists Worldwide to Strengthen Specialty Clinics Segment's Dominance

On the basis of end-user, the market is segmented into specialty clinics, spas & cosmetic surgery centers, cosmetic/beauty salons, and others.

The specialty clinics segment dominated the market in 2023 and is expected to grow significantly during the forecast period. Specialty clinics or permanent makeup clinics generally have at least one certified PMU artist who is well-trained for these procedures. Due to this, customers prefer going to such clinics, which will fuel the segment’s growth. Moreover, the increasing number of individual certified artists in countries, such as the U.S., the U.K., and the Netherlands is also responsible for the segment’s dominance.

The spas & cosmetic surgery centers segment is expected to record the fastest CAGR during the forecast period. This growth is attributed to the increasing popularity of cosmetic procedures due to the growing influence of media, fashion, and film industries, thereby creating opportunities for spas and cosmetic surgery centers to offer a range of cosmetic tattooing services globally.

REGIONAL INSIGHTS

High Demand for Aesthetic Procedures Helped Europe Dominate Global Market

By region, the global market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Europe dominated the global market, accounting for the maximum share valued at USD 103.5 million in 2023. The regional market’s dominance is attributed to the increasing demand for aesthetic procedures. Moreover, the growing regulatory approval for permanent tattoo products in the region is also fueling the regional market growth.

• For instance, Swiss Color’s pigment products comply with European regulations, such as the European Chemicals Agency (ECHA) and Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH).

The North American market captured the second most dominant share of the global market in 2023. The growth of the market in the region is attributed to the adoption of advanced technologies in the tattoo industry and increasing demand for beauty and cosmetic services offered in the region.

• For instance, as per the data published by James Christian Cosmetics in June 2023, women in the U.S., such as in New York City and Miami, are increasingly opting for semi-permanent cosmetic tattoo treatments, such as microblading, permanent eyeliner, and lip blushing to enhance their features.

The Asia Pacific market is anticipated to record the fastest CAGR during the forecast period. The growth of the market in the region is attributed to the increased spending capacity of the population due to rapid urbanization, changing lifestyles, higher disposable income, and rising awareness about cosmetic tattooing.

The markets in Latin America and the Middle East & Africa are expected to grow substantially during the forecast period due to the increasing number of conferences that are being conducted in the regions to create awareness about these procedures. For instance, in August 2023, the WorldS PMU Competition & Congress was held in Mexico City, with Katarína Lupsinová as the speaker. This promoted the trend of permanent cosmetic procedures in the country.

List of Key Companies in Permanent Makeup Market

Increasing Focus of Market Players on Expansion of Their Product Offerings Will Accelerate Their Growth

The global permanent makeup market is highly fragmented due to the presence of many small and mid-sized companies. Perma Blend, Tina Davies, and Quantum are among the prominent players and account for a significant portion of the global permanent makeup market share. The strong presence of these players in the market is attributed to their high focus on the expansion of their product offerings globally.

• For instance, in March 2022, Perma Blend announced the launch of its Luxe range of pigments and made it available in the U.K. through its suppliers. This range of Perma Blend is EU and REACH-compliant.

Moreover, other players in the market, such as Nouveau Contour, Bella Co., Ltd., Microbeau International, Inc., BioTek, and Swiss Color are focusing on the development and approval of their products to enhance their product portfolio.

LIST OF KEY COMPANIES PROFILED:

• PMU line (Dermatech Group) (Denmark)


• Bella Co., Ltd. (Taiwan)


• Nouveau Contour (Netherlands)


• Woorhi Mechatronics Co., Ltd. (South Korea)


• Pinkiou (U.S.)


• QUANTUM (Poland)


• Microbeau International, Inc. (U.S.)


• Swiss Color (Austria)


• Sviato Shop (Estonia)


• Perma Blend (U.S.)


• Tina Davies (Canada)


• PhiAcademy GmbH (Austria)


• BROVI-SHOP.RU (Russia)


• BOMTECH ELECTRONICS CO., Ltd. (Russia)


• Purebeau (Ireland)


• Mara Cosmetic Tattoo Studio & Academy (U.S.)


• GOOCHIE (China)

KEY INDUSTRY DEVELOPMENTS:

• January 2024 – Swiss Color announced that it will attend the Cosmoprof Worldwide Bologna conference and will be present at Color Booth G60/Hall 30. This participation will help the company showcase its permanent makeup products and promote its brand.


• October 2022 – PhiAcademy GmbH announced that it was awarded 4^th place in the international category once again to be one of Austria's leading companies. This award enhanced the company's reputation, ultimately propelling the demand for its PMU products.


• January 2022 – Perma Blend expanded its U.S. manufacturing, bottling, and research & development facility by three folds. Additionally, it implemented a new quality assurance system to produce a new line of REACH-compliant PMU pigments.


• May 2021 – Tina Davies entered the golden age of PMU with the introduction of ‘I Love Ink’ precision needle cartridges. This new development helped the company expand its needle cartridge product range, supporting its growth in the market.


• February 2020 – Tina Davies revolutionized the permanent cosmetics industry by inventing the first disposable microblade, introducing high-quality tattoo ink for body art, and developing the industry-standard shades, Lust and Envy, for PMU products tailored for women with blonde and red hair.

REPORT COVERAGE

The report provides a detailed competitive landscape. It also includes key insights, such as top industry developments covering partnerships, mergers, and acquisitions. Additionally, it focuses on key points, such as new product launches in the market. Furthermore, the report covers regional analysis of different segments, profiles of key market players, market trends, and the impact of COVID-19 on the market. It also consists of quantitative and qualitative insights that have contributed to the market's growth.

Report Scope & Segmentation

ATTRIBUTE	DETAILS
Study Period	2019-2032
Base Year	2023
Estimated Year	2024
Forecast Period	2024-2032
Historical Period	2019-2022
Growth Rate	CAGR of 7.8% from 2024-2032
Unit	Value (USD million)
Segmentation	By Product Type Devices Pigments Microblading Micropigmentation Accessories
By Technique Microblading Micropigmentation
By Body Parts Eyebrows Lips Eyelashes/Eyeliners Others
By End-user Specialty Clinics Spas & Cosmetic Surgery Centers Cosmetic/Beauty Salons Others
By Region North America (by Product Type, by Technique, by Body Parts, by End-user, and by Country) U.S. Canada Europe (by Product Type, by Technique, by Body Parts, by End-user, and by Country/Sub-region) U.K. Germany France Spain Italy Scandinavia Rest of Europe Asia Pacific (by Product Type, by Technique, by Body Parts, by End-user, and by Country/Sub-region) Japan China Australia India Southeast Asia Rest of Asia Pacific Latin America (by Product Type, by Technique, by Body Parts, by End-user, and by Country/Sub-region) Brazil Mexico Rest of Latin America Middle East & Africa (by Product Type, by Technique, by Body Parts, by End-user, and by Country/Sub-region) South Africa GCC Rest of Middle East & Africa