Pet Grooming and Accessories Market Size, Share & COVID-19 Impact Analysis, By Type (Pet Clothing, Pet Accessories, and Pet Grooming / Services), By Pet Type (Dog, Cat, and Others), By Sector (Mass and Luxury), and by Regional Forecast, 2023-2030

The global pet grooming and accessories market size was valued at USD 68.31 billion in 2022 and is projected to grow from USD 72.50 billion in 2023 to USD 116.23 billion by 2030, exhibiting a CAGR of 6.98% during the forecast period. North America dominated the pet grooming and accessories market with a market share of 41.46% in 2022.

Grooming is essential to a pet's health as it indicates that the cat or dog is leading a healthy lifestyle that helps extend its lifespan. Pet grooming accessories keep pets hygienic, and odor-free, and reduce dander and hair loss. Pet grooming services from time to time can remove tangles and loose hair. Most pets require grooming, which includes basic hygiene practices like bathing, brushing, clipping, trimming hair, cleaning ears, and trimming nails. Improper care can cause pain and discomfort to animals and others. The increasing importance of pet health & welfare and the rising demand for styling leads to increasing demand for the global market.

The rise in the availability of attractive and designer pet accessories and clothes has attracted a larger consumer base which will further drive the market growth. Furthermore, most companies now provide luxurious apparel such as hoodies, shirts, jackets, sweaters, and others for pets to make them look attractive. For instance, in November 2019, French-based sportswear manufacturer Moncler Spa partnered with Italian clothing store Poldo Dog Couture to launch a small collection of dog clothes including gilets, raincoats, and vests.

COVID-19 Impact

Market Observed a Positive growth during COVID-19 Pandemic

The COVID-19 pandemic has positively impacted the global pet grooming and accessories market. With the growth in the number of pet adoption worldwide, demand for preventive products and pet health care also increased. The business of E- retail and online pet brands saw the highest demand during the pandemic. This was due to the lockdown and closure of brick-and-mortar stores. Furthermore, during the pandemic, there has been a significant rise in pet adoptions. People living in studio apartments and high-rise buildings added pets to their lifestyles and are more interested in pet services than ever before. Not just dogs, there has also been an increasing trend in the adoptions of cats, hamsters, and small animals. Cat ownership has gone up by 40% during the pandemic. According to American Pet Products Association, 11.38 million U.S. households received pets during the 2020 pandemic.

LATEST TRENDS

Shifting Trend of Pet Owners Toward Buying Sustainably Made Outfits and Smart Accessories for Pets to Fuel Market Growth

The emergence of smart accessories is a major trend driving the market. Manufacturers have introduced a variety of smart accessories for pets such as smart beds, connected pet collars, and smart feeders. Key players are highly investing in R&D to design smart pet accessories for the comfort and safety of pets. The rise in pet owner trends toward buying apparel made from recycled or plant-based fabrics such as hemp, cotton, and others will help the market to grow. Nowadays, pet owners prefer to buy fashionable and attractive apparel that matches their pet’s design patterns and colors. Hence, the rising trend of wearing sustainable outfits is expected to fuel market growth.

DRIVING FACTORS

Rise in the Number of Pet Adoption Worldwide is contributing to the Market Growth

Rising adoption of pet ownership and high spending on pet care products have contributed to the increased revenue of the market. Pet apparel and accessories manufacturers continuously indulge in new product development to enhance the existing product portfolio. According to the American Pet Products Association, 67% of U.S. households own pets, up from an estimated 70% in 2021-2022. Millennials comprise the largest number of pet owners at 32%, followed closely by Baby Boomers at 27% and Generation X at 24%. Furthermore, the increase in middle-income households and the rising trend of pet humanization have increased pet owners' willingness to spend on quality pet products. Hence, growing interest in humanizing pets and rising demand for premium pet care products drive the market’s growth. The increase in the availability of pet accessories in e-commerce platforms such as Amazon, Flipkart, Walmart, and others has increased the reach of the products. In addition, the rise in awareness about grooming products for pets, growth in an advertisement by manufacturers, and the rise in the digitalization trend has increased the demand for the pet grooming and accessories industry. 

Rise in Online Retailing in the Pet Grooming and Accessories Industry Will Drive the Market Growth

An increase in technological growth such as the availability of high-speed internet networks and the rise in the use of smart devices by individuals is boosting the e-commerce industry worldwide. The online platform has made it easier for the customer to buy any pet grooming and accessories product. Moreover, many companies have entered the online sales channel to increase their product reach and to meet the growing demand for pet products worldwide. A company's effective e-commerce website with engaging content attracts visitors to purchase pet grooming products such as blow pens for pet fur from their website. Rising internet penetration and the development of smartphones with LTE service have increased the demand for pet accessories, which is expected to drive market growth further. Online payment applications like Google Pay, Amazon Pay, and others offer robust payment gateway systems supporting online sales. Furthermore, the price comparison option for all the brands and wide product availability will attract a large consumer base, driving the market's growth.

RESTRAINING FACTORS

High Cost of Pet Accessories to Restrain the Market Growth

The continuous increase in the cost of the pet accessories products such as collars, leashes, harnesses, toys, nail clipping, and others is restraining the market's growth. Furthermore, an increase in R&D expenditure on pet grooming and accessories for developing new products, marketing strategies, target audience, and others increases the cost of the product. With the increasing competitiveness in the market, retailers are working with suppliers and investing heavily to cater to the changes in shopping patterns so that they do not lose business and customers. Manufacturers are investing heavily in marketing activities to generate awareness regarding their products in the competitive market. Hence, rising marketing costs and new product development will restrain market growth.

SEGMENTATION

By Type Analysis

Easy Availability of Pet Accessories to Accelerate Product Sales

Based on types, the market is divided into pet clothing, pet accessories, and pet grooming /services. The pet accessories segment dominates the market owing to the rise in pet adoption in developing and developed countries. Furthermore, pet owners nowadays are looking for attractive and strong pet accessories to keep their pets safe and for the safety of other dogs and people along the road.  

However, the pet clothing segment is likely to grow significantly during the forecast period due to the availability of luxurious outfits such as hoodies, shirts, and others to make it easy for people to beautify their pet dogs with such outfits. This, in turn, helps companies in building their brand image. For instance, in November 2019, Moncler Spa, a France-based sports wearable products manufacturer, collaborated with an Italian clothing store, Poldo Dog Couture, to introduce a pint-sized collection of dog outfits, including products such as raincoats, gilets, and vests.

By Pet Type Analysis

High Adoption Rate of Dogs as Pets Will Drive the Market Growth

The pet type segment is further divided into dog, cats and others. The dog segment has a significant share of the market owing to the rise in spending on various dog accessories, apparel, dogs’ groomed products and others. According to The American Pet Products Association, in the year 2021-2022, 35% of pet owners stated that they had spent more on pet care items, wellness, and food. Furthermore, the rise in dog adoption, especially by millennials across the globe, will further drive market growth.

Cats segment constitutes a considerable amount of share in the pet type segment. Growing cat population in the world is attributed to the improvement in veterinary healthcare and the growth in pet grooming activities for cats. For instance, according to the European Pet Food Industry Federation (FEDIAF), the cat population in the region has been on the rise over the past years. Cat adoption has increased from 102.7 million in 2017 to 113.26 million cats in 2021. Moreover, a rise in online sales of cats and dog accessories products on an e-commerce website will further drive market growth.

By Sector Analysis

Availability of Mass Products at Reasonable Price Will Further Contribute to Market Growth

The sector is further divided into mass and luxury. The mass segment constitutes a major market share owing to the wide availability of products at a reasonable price in both online and offline sales channels. Mass products are produced in large quantities and often use assembly lines or automation technology to increase production. Mass production allows the effective and efficient production of many similar products.

However, the luxury segment is likely to grow significantly during the forecast period due to the rise in disposable income of individuals and high spending on quality and luxury products by pet owners. Additionally, recent launches of highly fashionable dog apparel are likely to attract the higher-income group of animal owners towards buying such items thereby, driving segmental growth. For instance, Italian apparel brand Dsquared2 partnered with apparel retailer Poldo Dog Coutour to launch a full line of fashionable dog apparel in Italy in September 2020.  

REGIONAL ANALYSIS

The regional analysis includes North America, Europe, Asia Pacific, South America, and MEA. The North America region contributes the largest share and is expected to dominate during the forecast period. The U.S. has the highest share owing to the more significant number of pet owners. For instance, as per the National Pet Owners Survey conducted by the American Pet Products Association (APPA), seventy percent of U.S. households, or about 90.5 million families, owned a pet during 2021-2022. The American Veterinary Medical Association states that cat adoption is becoming more common in the U.S. in recent years. Furthermore, the percentage of households that own at least one cat increased to 29% in 2022. Thus, a significant growth in pet adoption in the U.S. will further drive the growth of the market.

However, Europe is expected to grow with a significant annual growth rate during the forecast period. The demand for pet grooming products in Europe region is continuously rising owing to a rise in awareness regarding pet hygiene. The growth of the cat and dog population in Europe during the lockdown is a major contributing factor to the market growth in the region. Humanization and premiumization of pets are major growth opportunities for the market. According to the European Pet Food Industry, in 2021, at least 90 million European households had at least one pet, of which cats are the most popular pets in European households. The population of cats in Europe has been stable and was recorded to be 113 million in Europe.

KEY INDUSTRY PLAYERS

Industry players have been adopting several competitive strategies, including product innovation and new product launches, to grow amid competition in the market. Recent years have witnessed rising demand for innovative products. As a result, key players in the market are focusing on developing products with advanced features.

LIST OF KEY COMPANIES PROFILED:

• Pet Parents LLC (U.S.)


• Simply Fido (U.S.)


• Groomer's Choice (U.S.)


• Earthwhile Endeavors (U.S.)


• Petco Animal Supplies, Inc. (U.S.)


• Canada Pooch (Canada)


• Moshiqa (U.S.)


• Central Garden & Pet (U.S.)


• Jolly Pets (U.S.)


• The Orvis Company, Inc. (U.S.)


• Spectrum Brands (U.S.)


• Coastal Pet Products (U.S.)


• Doskocil Manufacturing Company, Inc. (Petmate) (U.S.)


• KONG Company (U.S.)


• Radio Systems Corporation (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• December 2021: Wahl Animal launched a new line of premium dog grooming tools, including the Double Sided Bath Pin Brush, Medium Slicker Head Brush, and Double Sided Flex Slicker Brush. The launch will help the company to enhance its product depth to remain competitive in the market.


• November 2020: K9Wear developed a patent-pending universal harness and garment that dogs can comfortably wear. Moreover, they have launched it in eight colors to provide more options to pet owners.


• October 2020: Spectrum Brands Holdings, Inc. acquired Armitage Pet Care Ltd., a leading global brand specializing in quality pet treats and toys. The acquisition will help the company to strengthen its e-commerce business across Europe.


• September-2020: Little Beast launched fashionable dog clothes such as hoodies, dresses and turtlenecks. The launch will help in increasing the product portfolio of the company.


• July 2020: PetSmart, a privately owned American pet product chain, expanded its business with new stores in Canada. The company offers a variety of products, such as pet toys, shirts and bandanas for pets. The expansion will help the company in increasing its revenue and customer base.

REPORT COVERAGE

The pet grooming and accessories market report analyzes the market in-depth and highlights crucial aspects such as prominent companies, competitive landscape, types, Pet Type, and Sectors. Besides this, the research sample report provides insights into the market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market's growth.

Report Scope & Segmentation