Printed Signage Market Size, Share, and Industry Analysis By Print Technology (Screen, Sheetfed, and Inkjet), By Application (Indoor and Outdoor), By Type (Banner and Backdrop, Corporate Graphics, Backlit Displays, Billboards, Pop Display, and Others), By End-use Industry (Retail, Transportation and Logistics, Commercial Business, Healthcare, BFSI, and Others), and Regional Forecast, 2024-2032

Printed signage is a form of visual communication that helps deliver information to support decision-making. Signs are important for advertising, business recognition, and branding. The growing advertisement industry and competition among businesses to promote their brands are contributing to the growth of the global printed signage market. Printed signage is a great way to advertise products and brands, and it can be seen anywhere, such as on the side of the highway, roads, streets, or at local stores, to attract customers. The rising importance of branding and advertisement in major populated areas and remote places to increase the customer base is boosting the growth of this market.

• For instance, according to data published by the International Sign Association, half of the customers report learning about a business through its on-premise signage, which helps increase product sales. The same study states that a 7% increase in sales can result in a 124% increase in profits. Thus, the business's use of signage can lead to sales growth in the printed signage market.

Printed signage is broadly used at the point of sale for outdoor and indoor advertising as it is very cost-effective. Compared to other advertising methods, such as radio and television, the design and production of printed signage are cheap and fast. Furthermore, printed content on these signs can be read from a distance, eliminating the need to stand next to it, boosting the growth of this market. Additionally, unlike the digital signage, the text cannot be intruppted by the graphics and images, making it easier to read while driving on highways. These signages are easy to install and can change accordingly as the content is printed and cut to the desired size. All the benefits lead to the growth of the printed signage market.

Printed signage cannot be modified or changed according to need once printed, and there is a lack of flexibility. After the end of any campaign, there is a requirement for the removal of foil, paper, or textiles to be dismantled and recycled. It has increased the waste and if it is not recycled properly, it ends up being in landfills, harming the environment and restricting the market growth. Furthermore, the growing demand for digital signage and its increasing popularity due to the technological advances and incorporation of AI features is decreasing the demand, impeding the growth of the global printed signage market.

The COVID-19 pandemic has had a moderate impact on the printed signage market with the healthcare industry recording a boom and other industries, a negative demand. The printed signage was used to guide people in their way and places to stand and sit. Moreover, advertisements were made to promote vaccination, government schemes for patients and their families, and awareness campaigns.

SEGMENTATION

KEY INSIGHTS

The report covers the following key insights:

• Recent Advancements in the Printed Signage Market


• Key Industry Trends


• Regulatory Landscape for the Printed Signage Market


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Printed Signage Market

ANALYSIS BY PRINT TECHNOLOGY

Based on print technology, the market is segmented into screen, sheetfed, and inkjet.

The sheetfed segment leads the printed signage market. Sheetfed printing prints high-quality products ranging from heavy stocks to light stocks. The image quality in this printing is much better than other printing technologies. Additionally, with new technologies, the set-up time and printing waste have been greatly minimized. The sheetfed press can print an average of 4,000 to 18,000 sheets per hour and the products are usually large and cover almost all printed items. All such benefits help the lucrative growth of this segment.

ANALYSIS BY APPLICATION

Based on application, the market is segmented into indoor and outdoor.

The outdoor segment holds the largest share of the printed signage market. The increasing use of printed signage in public places such as malls, restaurants, schools, universities, transport stations, and others, is boosting the growth of this segment.

ANALYSIS BY TYPE

Based on type, the market is segmented into banner and backdrop, corporate graphics, backlit displays, billboards, pop displays, and others.

The banner and backdrop segment holds the largest share of the printed signage market. These signage are cost-effective, simple, and easy to understand. The increasing use of such signage in the retail and educational sectors to promote schemes and messages propels the segment growth.

ANALYSIS BY END-USE INDUSTRY

Based on end-use industry, the market is segmented into retail, transportation and logistics, commercial business, healthcare, BFSI, and others. The retail segment dominates the printed signage market. The retail sector invests more in advertisement to attract customers and for spreading awareness regarding the schemes, contributing to the segment growth.

REGIONAL ANALYSIS

The printed signage market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Asia Pacific is the leading region in the printed signage market. The increasing number of manufacturers and the growing development in the region has led to a higher number of the signage boards. In addition, the increasing number of public buildings, such as malls and restaurants, is driving the regional growth.

North America is growing significantly due to commercial businesses and the BFSI sector growth. Europe is experiencing moderate growth due to the expanding healthcare industry. The demand for sustainable printed signage and proper recycling bolstered the region’s growth.

Latin America is anticipated to experience lucrative growth during the forecast period. The increasing retail sector and traffic signals due to a rise in the population are surging the region’s growth. The Middle East & Africa are growing at a steady rate due to the expanding transportation and logistics sector.

KEY PLAYERS COVERED

The report includes the profiles of key players such as Avery Dennison Corporation, ORAFOL Europe GmbH, Identity Group, LLC, LINTEC Corporation, 3A Composites GmbH, Signs Express, EhKo Sign Industries Kft., Kelly Signs, Classic Digital India, and HFE Signs Limited.

KEY INDUSTRY DEVELOPMENTS

• In May 2024, ORAFOL, in collaboration with Roland DG, announced plans to offer a sustainable eco-solvent printing system named ORALITE® ECO Traffic Printer that produces permanent and temporary signs. These are used in the areas of construction site signage and traffic signals, along with a variety of other graphic applications. It is designed to ensure a long service life for printed products and is featured by high resource efficiency.


• In February 2024, Kuhn Corp announced the acquisition of Regal Signs & Designs to expand the signage division. The acquisition would also help in increasing production capacity and customer base.


• In December 2023, Panther Premier Print Solutions announced the successful acquisition of Advertising Arts in Sioux Falls, SD, which provides custom signage, vehicle graphics, decals, promotional solutions, and apparel. The acquisition would help Panther provide clients with a broad range of services, including expanded sign offerings, vehicle graphics, and promotional items.