Raincoat Products Market Size, Share, and COVID-19 Impact Analysis By Material Type (Nylon, Vinyl, Polyester, and Others), By End-user (Adults and Kids), By Distribution Channel (Online and Offline), and Regional Forecast, 2024-2032

Easy consumers' accessibility to the raincoats of different styles, colors, and fittings mainly drives the product demand globally. In addition, the increasing number of working people preferring a professional-looking raincoat is further accelerating the market growth.

• According to the data published by the Centre for Monitoring Indian Economy (CMIE), the labor force in India increased from 428.4 million in March 2022 to 437.2 million in April 2022.

Furthermore, the growing outdoor leisure and hiking trend is likely to increase the global population's rainwear jackets, and coats demand and support the product revenues globally.

• As per the data presented by the Bureau of Economic Analysis, U.S. Department of Commerce (BEA), U.S. outdoor recreational spending reached USD 374.33 billion in 2020.

In addition, the growing popularity of the summer and rainy season-purpose dual jackets and hoodies among consumers is likely to accelerate the market growth. Also, shifting youngsters' preference toward premium-based fashionable rainwear items is accelerating the product revenues globally. Nowadays, companies offer advanced fabric technology-based rainwear items to offer effective rain protection wear to the users.

• In Oct 2020, Red Original, a Red Paddle Co.-owned lifestyle & accessories brand, revealed its new go-to rain jacket in the U.K. The product consists of a four-way stretch waterproof feature and a Blue Sign approved fabric that enable users to perform various outdoor activities such as running, hiking, and paddleboarding.

Impact of COVID-19 on the Raincoat Market

Closure of clothing & accessory stores due to the COVID-19-related lockdown restrictions in many countries globally has significantly impacted the key players' sales revenues from the rain jackets & coats, which hampered the global market growth. In addition, the adherence to social distancing norms and coronavirus infection spread amid the COVID-19 pandemic has severely lowered the consumers' preference for travel & hiking-related activities and hindered the product revenues globally.

• According to the data presented by United Nations Conference on Trade and Development (UNCTAD), the number of international tourist arrivals declined by nearly 74% in 2020.

However, the increasing adoption of online shopping for clothing goods posts COVID-19 pandemic supports the products consumption rate globally.

Key Insights

The report will cover the following key insights:

• The increasing number of working Professionals Preferring the Usage of Raincoat Products - Raincoat Market.


• Rising Number of Students using Rainwear products - Raincoat Market.


• Overview of the Rainwear Industry.


• Supply Chain Analysis - Raincoat Market.


• Recent Industry Developments – Services Launch, Expansion & Partnership, Merger & Acquisition - Raincoat Market.


• Impact of COVID-19 - Raincoat Market.

 Analysis by Material Type

The nylon segment is anticipated to exhibit a leading global market share as nylon-based rainwear is more durable, lightweight, and water-resistant than other material types. In addition, increasing working professional preference toward nylon-based raincoats is further driving the nylon segmental growth.

Analysis By End-user

The adults' segment is expected to hold a major market share due to the significant teens' and youngsters' necessity of wearing raincoats during their work commutation and tourism-related traveling activities. 

Furthermore, the higher prices of adult-sized raincoats over that of kids further result in the considerable product revenue generation from the adult segment.

Analysis By Distribution Channel

The offline segment will dominate the market as users can purchase a wide variety of season wears under one roof while shopping from physical clothing stores. In addition, the users can better understand their body-fitting requirements while buying raincoats from these stores. This factor results in considerable product revenues from the offline segment.

Regional Analysis

The North American region is expected to lead the global raincoat market due to the significant U.S. adults' demand for various seasonal apparel such as pants, coats, caps, and others. This aspect results in considerable key players' raincoat product revenue generation from the region.

• According to the data published by the Federal Reserve Bank of St. Louis, in April 2022, U.S. clothing & accessories store sales reached USD 26,119.00 million.

Furthermore, rising consumers' necessity to wear outdoor recreational gear during performing various outdoor recreational activities such as biking, hiking, and others is further expected to increase the raincoat product demand in the region.

• According to the data published by the Government of Canada Department of Statistics, in 2019, nearly 77% of Canadians participated in outdoor recreational activities close to their homes.

Key Players Covered

The report includes key players such as APA INTEMPORAL SPRL, DIDRIKSONS, Patagonia, Inc., The Columbia Sportswear Company, Joules Group, Kathmandu, Indochino Inc., MACKINTOSH, The North Face, Arc'teryx, Outdoor Research, Sierra Designs, Marmot Mountain, LLC., etc.

The nylon segment is anticipated to exhibit a leading global market share as nylon-based rainwear is more durable, lightweight, and water-resistant than other material types. In addition, increasing working professional preference toward nylon-based raincoats is further driving the nylon segmental growth.

Key Players Covered

The report includes key players such as APA INTEMPORAL SPRL, DIDRIKSONS, Patagonia, Inc., The Columbia Sportswear Company, Joules Group, Kathmandu, Indochino Inc., MACKINTOSH, The North Face, Arc'teryx, Outdoor Research, Sierra Designs, Marmot Mountain, LLC., etc.

Segmentation

Key Industry Developments

• Oct 2021: ARKET partnered with Tretorn to unveil the fishermen's parkas-inspired latest rainwear collection for men and women consumers in the U.S. The ARKET x Tretorn collection features reimagined coats for men, women, and children and matching rain jackets for dogs.


• May 2020: Hexa Custom, a Hexa Recreation Products Inc.-owned brand, launched a fully customizable premium rain jacket product of differing fitting, size, and color options in the Colorado, U.S.