Refillable Beauty Products Market Size, Share, and Industry Analysis, By Product Type (Deodorant, Moisturizer, Serum, and Others), By Distribution Channel (Retail Outlets/Offline and E-commerce/Online), and Regional Forecast, 2024 – 2032

Refillable beauty products refer to those products that allow consumers to reuse their packaging and refill their products with new content, minimizing the amount of plastic and other harmful ingredients that end up in landfills. Evolving lifestyle changes, rapid urbanization, and daily grooming habits are increasing the demand for refillable beauty products.

Manufacturers of refillable beauty products such as Proctor and Gamble, Myro, Unilever Plc, and others are focusing on plastic-free sustainable packaging due to increasing consumer demand for environmentally friendly products. For instance, Proctor and Gamble, which deals in manufacturing beauty, grooming, health care, and other products, has introduced refillable deodorants as part of its sustainability goal and to ensure 100% of its packaging is recyclable or reusable.  Furthermore, the rise in consumer inclination toward organic, non-toxic, and natural beauty products will further boost the refillable beauty market growth.

The rise in awareness regarding personal grooming and appearance amongst men and women will further drive the product demand. Furthermore, with the rise in internet penetration, the e-commerce market for refillable beauty products has increased significantly in the last couple of years. According to the India Brand Equity Foundation (IBEF), internet penetration in urban India is 71%, and the number of active users is projected to grow by 6% by 2022. In addition, India currently consists of 399 million rural and 360 million urban-rural active internet users, and it is projected that by 2025, India will have over 900 million total active users.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the overall mineral cosmetic industry.


• Supply Chain Analysis


• Industry SWOT Analysis


• Porter’s Five Forces Analysis


• Recent Technological Advancements

Analysis by Product Type

Based on product type, the refillable beauty products market is segmented into deodorant, moisturizer, serum, and others. The moisturizer segment is anticipated to dominate the market, owing to a rise in consumer awareness regarding the benefits of healthy skin. Furthermore, the rise in the availability of clean-label products that are made of natural and non-toxic ingredients will further boost product demand.

The deodorant segment is projected to grow with a significant CAGR owing to a rise in awareness about personal hygiene and grooming products, such as deodorant.  The rise in consumer inclination toward being presentable and odor-free will further boost the market growth.

Analysis by Distribution Channel

Based on the distribution channel, the refillable beauty products market is segmented into e-commerce/online stores and offline stores. The offline segment holds a major market share as these stores contain a wide range of skincare, hair care, personal care, and other products under one roof. Furthermore, offline stores such as brand stores, specialty stores, and supermarkets/hypermarkets provide various promotional schemes, cash-backs, and other discounts to increase store footfall.

The e-commerce/online stores segment is growing at a significant CAGR owing to the rise in internet penetration globally. Furthermore, the availability of multiple product options and price comparisons on online shopping sites has significantly increased the number of online shoppers.

Regional Analysis

The global refillable beauty products market is geographically segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Europe is expected to dominate the market owing to growing consumer spending on grooming and skin care products. Furthermore, the rise in social media marketing by manufacturers will further attract a large consumer base, thereby boosting market growth.

The Asia Pacific refillable beauty products market is estimated to grow at a significant CAGR due to the rising working population, purchasing power, growing per capita income, and other factors. Furthermore, the rise in the trend of online shopping in the region is further driving product demand.

Key Players Covered

The report includes the profiles of key players, such as Unilever Plc., Procter & Gamble, Grove Collaborative, Inc., By Humankind, Inc., Myro, Fussy Ltd., and Proverb Skincare.

Key Industry Developments

• April 2021: Unilever Plc., which deals in manufacturing beauty & wellbeing, personal care, home care, and other products, launched the launch of its first refillable deodorant under the Dove brand.  


• February 2021: Procter & Gamble, which manufactures grooming, hair care, home care, skin and personal care, oral care, and other products, announced the launch of its new refillable deodorant under the brands Secret and Old Spice. The launch will help the company enhance its product diversity globally.