Sheet Face Mask Market Size, Share & Industry Analysis, By Sheet Material Type (Cotton, Non-Woven, Bio-Cellulose, Hydrogel, and Others), By Functional Benefit (Hydrating & Moisturizing, Brightening & Radiance, Anti-Aging & Wrinkle Care, Acne & Oil Control, and Others), By Ingredient Type (Natural, Synthetic, and Hybrid), By End-User (Individual Consumers, Spa & Salons, and Others), and Regional Forecast, 2026-2034

The global sheet face mask market size was valued at USD 2.57 billion in 2025. The market is projected to grow from USD 2.67 billion in 2026 to USD 3.51 billion by 2034, exhibiting a CAGR of 3.44% during the forecast period.

Sheet face masks help prevent signs of dullness, dryness, and aging, offering a brightened complexion, instant hydration, and rejuvenation to the user’s skin. There is a rising focus on adopting healthy skincare routines and a growing preference for at-home beauty treatments. This involves usage of premium skin care products which is the primary aspect that drives the demand for facial masks. In addition, consistent efforts by manufacturers to broaden their skincare product portfolios into newer formats, including masks, serums, and foams, are creating new growth prospects for the sheet face mask industry. In June 2025, HYPHEN, a skincare brand, launched the Ice Dunk Cooling Face Mask, exhibiting cooling gel-based formulas that hydrate, depuff, and soothe the user’s skin.

Key companies in the sheet face mask market include L’Oréal S.A., The Estée Lauder Companies Inc., Shiseido Co., Ltd., LG Household & Health Care Ltd., and Amorepacific Corporation.

SHEET FACE MASK MARKET TRENDS

Rising Demand for Sheet Face Masks with Premium Ingredients and Functional Formulas to Augment Market Growth

The rising demand for masks equipped with functional formulas include active ingredients such as peptides, antioxidants, hyaluronic acid, ceramides, and probiotics. This targets specific concerns of different skin types. In addition, the growing popularity of premium-based hydrogel masks and bio-cellulose sheets significantly enhances brightness, hydration, and skin barrier strength of the consumer’s skin. The wide range of premium variety in skincare formulae assists in skyrocketing global market revenues.

Download Free sample to learn more about this report.

MARKET DYNAMICS

MARKET DRIVERS

Prevalence of Aging Population Facilitates High Demand for Anti-Aging Masks that Accelerates Market Growth

The prevalence of an aging population and increasing awareness regarding the availability of cosmetic facial masks driven by beauty influencers, social media sites, and virtual try-on tools helps accelerate the product demand across various countries. According to the World Bank Group, the percentage of the population aged 65 years and above in China increased from 13% in 2020 to 15% in 2024. In addition, the increasing number of adults seeking high-quality face masks that deliver protection from UV radiation and lifestyle-related skin diseases is driving the cosmetic sheet face mask market growth.

MARKET RESTRAINTS

Consumers Accessibility to Alternative Skincare Formats to Restrain Market Growth

Consumer access to a wide range of skincare products such as creams, gels, lotions, and oils that deliver similar skincare benefits restrains the sheet face mask market share. In addition, the increasing use of reusable skincare formats which aligns with consumer sustainability product preferences and limited dosage usage cycles also hampers the demand for face masks, globally.

MARKET OPPORTUNITIES

Rising Demand for Clean Formulation-based Masks to Favor Market Growth

The rising demand for clean, sustainable formulation-based masks composed of chemical-free and gentle ingredients is creating newer growth opportunities. Additionally, consistent efforts of manufacturers’ to produce eco-friendly masks with biodegradable packaging and transparency ingredient certifications are favoring market expansion. Also, the growing number of men consumers seeking masks equipped with formulations of botanical extracts to soothe their razor irritation is driving product revenues worldwide.

MARKET CHALLENGES

Product Certifications And Compliance Requirements To Create Challenges In International Business Operations

Few of the challenges such as changing cosmetic regulations, governing aspects, product claims, permitted ingredients, safety, and labeling standards may create hindrance to the key players for conducting business operations across international markets. In addition, the significant time and cost involved in acquiring product testing, certifications, and documentation pose challenges to the key players in their product launch activities that hampers the industry expansion.

Segmentation Analysis

By Sheet Material Type

Consumer Accessibility to Cotton-based Masks Led Dominance of the Cotton Segment

By sheet material type, the market is divided into cotton, non-woven, bio-cellulose, hydrogel, and others. The non-woven segment exhibited a leading global market share of 50.52% in 2025 attributed to greater consumer accessibility to cotton sheets, which are skin-friendly and comfortable compared to other material types. In addition, non-woven masks exhibit a strong serum absorption capability, which generates considerable revenues from the non-woven segment across many countries.

To know how our report can help streamline your business, Speak to Analyst

The bio-cellulose segment is projected to grow at the second-fastest CAGR of 3.81% from 2026 to 2034. The segment’s growth is attributed to the bio-cellulose-based masks’ superior skin adhesion, exceptional moisture retention, and enhanced ability to deliver active ingredients compared to traditional materials.

By Functional Benefit

Widespread Acceptance of Cosmetics Offering Skin Hydration & Moisture Retention Benefits Led Segment’s Dominance

Based on functional benefit, the market is divided into hydrating & moisturizing, brightening & radiance, anti-aging & anti-wrinkle care, acne & oil control, and others. The hydrating & moisturizing segment exhibited a leading global market share of 33.17% in 2025 driven by the widespread acceptability of cosmetic products that address the skincare needs of hydration and moisture retention among consumers of all age groups worldwide. In addition, advancements in the development of hydrating face mask sheets containing key ingredients, including hyaluronic acid, aloe vera, and glycerin, for enhanced consumer skincare needs are driving the segment’s growth.

The anti-aging & anti-wrinkle care segment is anticipated to grow at the fastest CAGR of 4.53% during 2026-2034. The increasing prevalence of skin wrinkles & aging, along with rising consumer demand for multifunctional skincare treatments is accelerating the segmental revenue growth.

By Ingredient Type

Facial Masks with Natural Ingredients are Highly Preferred Owing to Focus on Clean Beauty Products

Based on ingredient type, the market is divided into natural, synthetic, and hybrid. The natural segment exhibited a leading global market share of 39.55% in 2025 fueled by the strong consumers preference for facial masks composed of plant-based, clean, and gentle formulations with natural ingredients, including aloe vera, green tea, and botanical extracts. In addition, the growing focus of manufacturers on developing clean beauty products contributes to their business sustainability targets which positively impacts the segment’s growth.

The hybrid segment is projected to grow at the second fastest rate of 3.45% from 2026 to 2034. Consistent manufacturers’ production of beauty masks that combine plant extracts with high-efficacy molecules, offering multiple skincare benefits including nourishment, hydration, and anti aging, is positively contributing to the segment’s growth.

By End-User

Product Accessibility to Wider Consumer Base Led Dominance of the Individual Consumers Segment

Based on end-user, the market is segmented into individual consumers, spa & salons, and others. The individual consumers segment exhibited a leading global market share of 48.93% in 2025. The segment’s leading share is attributed to the greater product accessibility among a wider individual consumer base worldwide. In addition, there is a significant at-home consumer demand for sheet masks in their daily skincare routines, along with rising demand for subscription-based beauty services.

The spa & salons segment is projected to grow at the fastest rate of 4.06% during 2026-2034. The rising demand for premium, professional skincare experiences, combined with the growing number of consumers seeking customized skincare treatments at salon facilities, is primarily driving the segment’s growth.

Sheet Face Mask Market Regional Outlook

By geography, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific

To get more information on the regional analysis of this market, Download Free sample

Asia Pacific exhibited a leading market share of 58.56% in 2025 and is anticipated to reach USD 1.57 billion by 2026. The region’s market is projected to grow at the fastest CAGR of 3.60% from 2026 to 2034 owing to youngsters’ inclination toward beautification, exploring newer beauty product formats such as foams, masks, serums, and oils. In addition, the expansion of salon infrastructure facilities increases the demand for high-quality facial masks, driving the region’s revenue growth.

Japan Sheet Face Mask Market 

The Japanese market reached USD 0.40 billion, accounting for roughly 15.55% of global revenues. The increasing demand for innovative formulation-based products driven by social media influence and brands’ digital advertising efforts is driving the country’s market growth.

China Sheet Face Mask Market 

China’s market is projected to be one of the largest worldwide, with revenues hitting USD 0.75 billion in 2025, representing roughly 29.17% of global product sales.

India Sheet Face Mask Market 

Indian in 2025 achieved USD 0.099 billion, accounting for roughly 3.85% of global market revenues.

North America

The North America region held the second-largest global market share of 15.26% in 2025 and is expected to maintain its leading position during the forecast period of 2026-2034. The North American market size is estimated to reach USD 0.41 billion by 2026. Rising consumer demand for masks equipped with active & functional ingredients, combined with consistent manufacturers’ launches of innovative products, is primarily driving market growth across North America. In addition, the growing population, aging population, and increasing preference for anti-aging and anti-wrinkle skincare masks are favoring market growth across Canada and Mexico.

U.S. Sheet Face Mask Market

The U.S. market size reached USD 0.31 billion in 2025 fueled by the growing number of eco-conscious consumers seeking biodegradable masks with eco-friendly packaging. They contribute to environmental sustainability. Additionally, the growing adoption of digital shopping and increasing demand for spa-like facial treatments among at-home consumers are driving product demand nationwide.

Europe

The European region is expected to maintain its third-leading global market position during the forecast period (2026-2034). The European market size reached USD 0.38 billion in 2025, accounting for approximately 14.98% of the global product sales. The rising demand for eco-friendly, ingredient-transparent masks and the evolving trend of purchasing clean-beauty products are driving growth in the European market. Furthermore, the increasing number of wellness centers and dermatology clinics recommending the use of facial masks is positively contributing to market growth across Europe.

U.K Sheet Face Mask Market 

The U.K. market in 2025 reached USD 0.60 billion, representing approximately 2.33% of global product revenues.

Germany Sheet Face Mask Market 

Germany’s market captured USD 0.79 billion in 2025, equivalent to around 3.10% of global product sales.

South America

Over the forecast period, the market in the South America and the Middle East & Africa is expected to witness a moderate growth rate. The South American market reached a valuation of USD 0.14 billion in 2025. The expanding middle-income population and their increasing spending on beauty products that fulfill basic skincare routine needs are driving the South American market.

Middle East & Africa

The expansion of beauty shops and supermarkets offering beauty products at discounted rates is driving growth in the Middle East & Africa. In the region, South Africa reached a market size of USD 0.070 billion in 2025.

UAE Sheet Face Mask Market

The UAE market achieved USD 0.045 billion in 2025, accounting for roughly 1.75% of the global market revenues.

COMPETITIVE LANDSCAPE

Key Industry Players

Emphasis on Innovations in Face Mask Formulation to Assist Businesses Maintain Market Position

The key players operating in the global sheet face mask market include L’Oréal S.A., The Estée Lauder Companies Inc., Shiseido Co., Ltd., LG Household & Health Care Ltd., and Amorepacific Corporation. These players consistently focus on developing innovations in face mask formulations to launch value-added products and establish a global business presence. For instance, in 2025, Amorepacific Corporation launched a marine collagen + ginseng hydrogel lifting mask to broaden its portfolio of products into newer anti-aging formats with improved bioactive delivery.

LIST OF KEY SHEET FACE MASK COMPANIES PROFILED

• L’Oréal S.A. (France)
• The Estée Lauder Companies Inc. (U.S.)
• Shiseido Co, Ltd. (Japan)
• LG Household & Health Care Ltd. (South Korea)
• Amorepacific Corporation (South Korea)
• Unilever PLC (U.K.)
• Procter & Gamble Co. (U.S.)
• Beiersdorf AG (Germany)
• Kao Corporation (Japan)
• Kracie Holdings Ltd. (Japan)

KEY INDUSTRY DEVELOPMENTS

• December 2025: Ringthebell, a Korean beauty brand, unveiled the Resear Kimbap Roll Mask Pack, which contains masks with active ingredients including, laver extracts, rice, carrot, and cucumber.
• November 2025: Shay Mitchell launched RINI, a Korean skincare solutions provider launched hydrogel facial masks for children. The product consists of active ingredients including aloe vera, Vitamin B12, and White Tremella Mushroom Extract.
• February 2025: BioHD Skin launched a collection of coconut-based products, including CocoGlow Moisturizing Cream, PureCoco Cleansing Oil, and Coconut Revive Overnight Mask. The overnight mask is formulated with coconut extract and natural botanical extracts that help revitalize & repair the user’s skin.
• May 2025: Rashel, an Indian beauty & personal care brand launched vegan Bio-Collagen Deep Facial Mask treating user’s skin aging conditions. The product is available in the Indian market.
• August 2023: Merz Aesthetics expanded its skincare line NEOCUTIS with the inclusion of Neo Restore Post Treatment Nourishing Sheet Mask designed with glycerin, collagen, and aloe barbadensis leaf juice powder.
• May 2023: BioRepublic, an American provider of USDA-certified Organic sheet masks, partnered with Salon Centric, an American distributor of salon products in order to serve its client base of salon professionals across the U.S.
• August 2021: Santoor, an Indian soap brand, launched a new Santoor Brightening Sheet Mask featuring sandalwood and aloe vera as its key ingredients.

REPORT COVERAGE

Request for Customization   to gain extensive market insights.

Report Scope & Segmentation