Single Edge Razor Blade Market Size, Share & Industry Analysis, By Format (Artist Club, Shaper, GEM, Nape & Body, and Others), By Shapes (Straight Blades and Curved Blades), By Distribution Channel (Retail Outlets/Offline and E-commerce/Online), and Regional Forecast, 2024-2032

The global single edge razor blade market size was valued at USD 643.81 million in 2023. The market is projected to grow from USD 666.61 million in 2024 to USD 933.32 million by 2032, exhibiting a CAGR of 4.30% during the forecast period.

A single edge razor blade refers to a sharp piece of metal or stainless steel that is used in a safety razor and used for removing or shaving hair from the face and other parts of the body. It provides a closer and more precise shave, reducing the possibility of razor burn. Furthermore, the surge in consumer awareness of personal grooming and hygiene products, especially among Gen Zs and the millennial population, will fuel the global market growth. 

MARKET DYNAMICS

MARKET DRIVERS

Growing Awareness Regarding Personal Grooming and Hygiene among Male Population to Fuel Market Growth

The increasing awareness regarding personal grooming and the growing consciousness regarding physical appearance and looks are the factors boosting product demand globally. Furthermore, rising urbanization, increasing disposable income, and the growing spending of male consumers on grooming & styling products have further enhanced the adoption of single edge razor blades. In addition, the surge in influence of social media platforms, such as LinkedIn, YouTube, Facebook, Instagram, and others, are the key aspects that have influenced the male population toward personal grooming. The changing fashion trend of keeping beards and hairstyles of various kinds, along with the great evolution in the offline channels, such as supermarkets & hypermarkets, convenience stores, and others, are the factors resulting in fueling the single edge razor blade market growth.

MARKET RESTRAINTS

High Availability of Substitute Products to Restrain Market Growth

The increase in the availability of substitute products, such as double-edged razor blades, electric razor blades, cartridge blades, trimmers, and others in both online and offline sales channels will hamper product demand. The availability of high substitute products results in enhancing marketing and promotional costs of manufacturers owing to extensive competition in the market, great price wars, customer attrition, large product availability, and others. In addition, to remain competitive in the market, the manufacturers are using the least number of resources in producing products to reduce costs, which leads to the manufacture of low-quality products, which adversely impacts the brand value of the company. Thus, the surge in the availability of substitute products globally will restrain the market growth.               

MARKET OPPORTUNITIES

Increase in the Number of Men’s Saloons to Favor Market Expansion

The rise in the number of barber shops or men's saloons in developing and developed regions will fuel the market growth. The growing trend of saloon franchising across the globe has become a popular tool for business owners as it allows salon chains to enhance quickly, attract new investors, reduce financial risk, enhance brand recognition, and provide local market knowledge and expertise. Furthermore, the surge in the adoption of subscription-based salons by individuals has further attracted a large consumer base, thereby fueling the market.

MARKET CHALLENGES

High Competition from Unorganized Players to Impede Market Growth

The growing competition from unorganized manufacturers of single edge razor blades, especially in developing countries, such as India, Vietnam, China, Indonesia, and others, has negatively impacted the market growth. Moreover, the unorganized sector uses low-quality raw materials, and it provides the product at low cost, particularly in developing countries, which results in attracting consumers and hampers the sales of the organized company. Thus, the rise in unorganized manufacturers globally will negatively impact the sales of companies.

GLOBAL SINGLE EDGE RAZOR BLADE MARKET TRENDS

Growing Trend of Online Shopping Globally to Boost Market Growth

The rise in internet penetration is the major factor that has enhanced online shopping globally. Furthermore, shopping online allows consumers to buy various goods and services in a short period, and it also provides a convenient method of paying. In addition, online shopping offers more product options, price comparison features, free shipping, ratings and reviews of products, and others, which further attract a large consumer base. The rising smartphone adoption, the launch of 5G and 4G networks, and increasing consumer disposable income are the factors resulting in fueling the growth of the global single edge razor blade industry. According to the India Brand Equity Foundation (IBEF), e-commerce in India is projected to be worth USD 188 billion by 2025. According to Invest India, the India online shopper base will become the 2nd largest globally by 2030, with around 500-600 million shoppers.

IMPACT OF COVID-19

The COVID-19 pandemic had a negative impact on the global market owing to factors, such as the initiation of lockdown practices globally, supply chain restrictions, lack of availability of raw materials, shutdown of offices, and others that restricted the global market growth. Nevertheless, the market began improving gradually in 2021 as the government removed restrictions, which resulted in smoothening the supply chain process and improving production.

SEGMENTATION ANALYSIS

By Format

Growing Popularity of Shaper Single Edge Razor Blades Globally Boosts Segment Growth

Based on the format, the market includes artist club, shaper, GEM, nape & body, and others.

The shaper segment holds a majority share of the global market. The shaper razor blade easily removes the dead skin cells and the hair and results in promoting smoother and healthier skin. Furthermore, the rise in the use of shapers in providing shape to beard and nape will further boost segmental growth.

The other segment is expected to grow with the highest CAGR during the forecast period. The other segment includes FHS/Autostrop and injectors. The injector blade is smooth and provides a comfortable shave with less irritation, owing to which its use amongst male consumers is growing exponentially.

By Shapes

Straight Blades Dominate the Market Owing to Their Increased Usage in Salons

Based on shapes, the market is divided into straight blades and curved blades.

The straight blades segment dominates the market. The surge in the use of straight blades in salons/barber shops for shaving, hair cutting, and others will fuel the segment's growth. Furthermore, straight blades provide a close and smooth shave, owing to which their demand in salons is significantly increasing.

The curved blades segment is projected to rise with the highest CAGR during the forecast period. The rise in the use of curved blades by beginners for easy, precise, and controlled movements for shaving is anticipated to boost the segment growth. In addition, the rising innovation in the single edge razor blade handle by the manufacturer for providing better-controlled movement will further enhance the sales of the product.

By Distribution Channel

Retail Outlets/Offline Segment Will Dominate Owing to the Upsurge in Number of Physical Distribution Platforms

Based on distribution channel, the market is bifurcated into retail outlets/offline and e-commerce/online.

The retail outlets/offline segment will hold a major single edge razor blade market share owing to the surge in the number of supermarkets, convenience stores, and others globally. Furthermore, these offline stores provide a multiple range of products under one roof, which further fuels the segment's growth.

The e-commerce/online segment is proposed to grow with the utmost CAGR during the forecast period. Online retailers, such as Flipkart, Amazon, and others, provide the ease of purchasing the product 24/7, and they also provide high discounts, price assessment features, free shipping, and others.

GLOBAL SINGLE EDGE RAZOR BLADE MARKET REGIONAL OUTLOOK

Asia Pacific

Asia Pacific dominates the global market. The rise in the number of men's saloons in developing countries, such as Indonesia, Japan, China, India, and others, will fuel regional growth. Furthermore, the rising awareness regarding personal grooming and appearance among men is the major factor in enhancing product demand. The rise in influence from social media platforms, such as Instagram, YouTube, Facebook, and others, is the key factor creating extensive opportunities for manufacturers in the region.

Europe

Europe is projected to grow with a considerable CAGR during the forecast period. The rise in the trend of clean shaves in Europe, especially among the millennial population, has enhanced the demand for single edge blades. Moreover, the male population in the region is heavily investing in grooming products to look presentable and confident and to create a strong impression. Furthermore, the growing availability of single edge razor blade dispensers in online and offline platforms will further drive the product demand.

North America

North America is expected to grow with a significant CAGR owing to the rising trend of stylish beard and hair among consumers. With the rise in globalization, beard styles from diversified countries have become integrated into U.S. culture, which gives rise to professional salons and directly results in enhancing the sales of products. The rise in awareness regarding shaving razor blade sharpeners amongst consumers has reduced the shaving cost which directly resulted in boosting the sales of shaving metal razor blades in the region.

South America and Middle East & Africa

South America and the Middle East & Africa regions have witnessed substantial growth in the last couple of years owing to a rising working population, surge in urbanization, increasing disposable income, and others. Moreover, the rising innovation in the single edge razor blade holder for providing more grip while shaving will further propel the product demand.

COMPETITIVE LANDSCAPE

Key Industry Players

Top Players Implement Advanced Strategies to Maintain Competitive Edge

Razor Blade Co., Supreme Shavers India Pvt. Ltd., Procter & Gamble, Edgewell Personal Care, and Cadence, Inc. are the largest key players in the market. The global market is consolidated, with the top 5 players accounting for around 66.89% of the market share. The market is highly competitive, and major players are concentrating on partnerships, technological advancements, and market expansions to gain a strong position in the market. They concentrate on their promotion and marketing strategies to create strong brand awareness.

LIST OF KEY SINGLE EDGE RAZOR BLADE COMPANIES PROFILED:

• Cadence, Inc. (U.S.)


• Razor Blade Co. (U.S.)


• LORD International Co. (Egypt)


• XR Group & Jiangxi Xirui Manufacturing Co., Ltd. (China)


• Supreme Shavers India Pvt. Ltd. (India)


• Procter & Gamble (U.S.)


• AccuTec, Inc. (U.S.)


• Edgewell Personal Care (U.S.)


• Azmüsebat Çelik Sanayi ve Ticaret A.Ş (Turkey)


• Shanghai Cloud Blade Manufacturing Co., Ltd. (China)

KEY INDUSTRY DEVELOPMENTS:

• May 2024: XR Group & Jiangxi Xirui Manufacturing Co., Ltd., which deals in manufacturing razor blades, eyebrow trimmers, safety razors, and industrial blades, announced the expansion of its business by enhancing capital and widening the product portfolio. The expansion will help the company to remain competitive in the market.


• September 2023 – Procter and Gamble, which deals in manufacturing skin care products, men's & Curved Blades's grooming products, and others, unveiled USD 36 million (Rs 300 crore) for the ‘P&G Supply Chain Catalyst Fund.’ The fund focuses on optimizing the supply chain and digitalization to capacity expansion.


• December 2022: Edgewell Personal Care, which deals in producing personal care products, announced the launch of Private Label business unit, named Edgewell Custom Brands. The launch will provide a new, modern look and a refreshed e-commerce presence. The launch will help the company in enhancing its online presence of products.


• November 2021 – Edgewell Personal Care, which deals in manufacturing personal care products, announced the acquisition of Billie Inc. The acquisition will help the company in enhancing its customer reach and sales of the company.

REPORT COVERAGE

The report provides a detailed market analysis and focuses on key aspects, such as competition landscape, market dynamics, regional analysis, format, shapes, and distribution channel. Besides this, it offers insights into various single edge razor blade market trends and highlights key industry developments. In addition to the above-mentioned factors, the market research report encompasses several other factors that have contributed to the growth of the market in recent years.

Report Scope & Segmentation