Skiing Equipment Market Size, Share & Industry Analysis, By Product Type (Boards & Poles, Helmets, Boots & Bindings, Others), By Distribution Channel (Specialty Stores, Online Stores, Others), By End-User (Adults, Kids) And Regional Forecast, 2024-2032

Skiing equipment is commonly used by the winter sports professionals and hikers as they can smoothly slide on the ice surface with the help of such products. Skiing boards are available in different shapes and sizes based on the type of skiing activities such as jumping, alpine skiing, telemark skiing, Nordic skiing, freestyle skiing, etc. Nowadays, skiing products such as tubes, bikes, sleds, snowmobiles, etc. other than traditional skiing items are increasingly becoming popular among the people. 

Manufacturers are keenly focusing on developing skiing boards and poles based on the type of sport personal such as beginner, intermediate, and advanced. Additionally, they are integrating various technologies in the design of the snowboards and helmets so that users can perform skiing activities efficiently. For instance, in January 2019, RideOn Ltd., an Israel based travel, tourism & leisure product’s company launched an AR technology-based skiing helmet where users can chat with their friends and share their current location while skiing activity.

The growing number of facilities related to ice sports is largely providing ease in the growth of the skiing businesses and thereby the demand for skiing equipment among tourists and winter sports athletes. The increasing number of winter sports participants across the globe is prominently driving the growth of the market. According to the data presented by the U.S. SKI and SNOWBOARD Organisation, in 2018, the number of participants in the NASTAR Batch system of the various ice sports events such as aspen skiing, ski racing, and others increased by 26% compared to that of the last two years.

Additionally, rising marketing and promotional campaigns related to ice skiing and surfing activities by the various ice resorts is likely to provide ease in the consumer demand for such products. Therefore, increasing outdoor & recreational activity trends of the global population are likely to support market growth.

However, rising incidences of skiing & surfing accidents are anticipated to restrain the growth of the market. Additionally, uncertain COVID-19 lockdown restrictions have temporarily hampered the consumer demand for the various travel & tourism activities which thereby has halted the market growth.

Key Players Covered:

The key players involved in the global skiing equipment market are, International Speedway Corporation, Rossignol Group, Amer Sports Oyj, Crosson, Kneissl Tirol GmbH, K2 Sports LLC, Kohlberg & Company, Fischer Beteiligungsverwaltungs GmbH, Full Tilt Boots Global, ELAN D.O.O., and many others.

The global skiing equipment market is segmented based on product type, distribution channel, end-user, and geography.

Based on product type, the global market is segmented into boards & poles, helmets, boots & bindings, and others. Boards & poles segment is expected to hold a major share of the market owing to the large necessities of such skiing boards & poles by the people during the ice skiing activity. Additionally, athletes can effectively move to any direction during the ice skiing with the help of poles which results in larger segmental growth.

Based on the distribution channel, the global market is segmented into specialty stores, online stores, and others. Specialty stores segment is expected to hold a major share of the market as local consumers and athletes can effectively choose & purchase skiing equipment of their choice and comfort in person at such stores. Additionally, provision of the discounts & offers by such stores on the bulk purchases of the skiing equipment by the professional sports consumers is likely to drive further segmental growth. 

By end-user, the global market is segmented into, adults and kids. The adult segment is expected to hold a major share of the market as the adult population is more inclined towards ice sports activities compared to that of the kids. The increasing number of skiing competitions is further expected to increase the demand for products from adult skiing professionals.

Regional Analysis:

By geography, the global skiing equipment market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America region is expected to hold a major share of the global skiing equipment market owing to the large consumer spending for skiing & snowboarding in countries such as the United States and Canada which results in the large revenue generation from such kinds of products in the region. According to the data presented by the ASPEN INSTITUTE Organisation, average annual family spending for the skiing & snowboarding equipment in the U.S. reached to USD 1,174 in 2019. Additionally, growing leisure & hiking trends among the population are likely to support further market growth in the region.   

Asia Pacific region is anticipated to be the fastest-growing region for the market owing to the positive government & private institutional support regarding the development of the winter sports zones & resorts in the countries such as India, South Korea, Japan, and China which result in the large consumption rate of such products in the region. According to the data presented by the National Public Radio (NPR), an American non-profit organization, in February 2018, the South Korean government invested USD 13,000 million for the development of the ‘Winter Olympics’ in the country. Additionally, rising consumer spending for the travel & tourism-related activities in the region is further driving the market growth. 

Segmentation

Key Industry Developments:

• In July 2019, Vail Resort Inc. acquired 17 U.S. ski areas of Peak Resort Inc. to make skiing and riding facilities more accessible to U.S. consumers. This is likely to drive demand for the skiing equipment among domestic U.S. consumers.  


• In July 2018, American Skiing Company, a subsidiary of International Speedway Corporation acquired LBO Resort Enterprises for USD 137 million to encourage winter sports events and races for the professional racers which thereby, increases the demand for the skiing equipment among sports professionals.