Smart Display Market Size, Share & COVID-19 Impact Analysis, By Technology (LED and LCD), By Type (Smart Display Mirror, Smart Home Display, and Smart Signage), By End-user (Smart City, Automotive, Retail, Sports & Entertainment, Healthcare, and Others), and Regional Forecast, 2022-2029

The global smart display market size was valued at USD 5.12 billion in 2021 and is projected to grow from USD 5.78 billion in 2022 to USD 22.02 billion by 2029, exhibiting a CAGR of 21.0 %.

The global COVID-19 pandemic has been unprecedented and staggering, with smart display experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. Based on the analysis, the global smart display market exhibited a decline of -4.5% in 2020 as compared to 2019.

Smart screens or displays are devices that are integrated versions of a touch screen, and can connect to high-end home automation systems. It is an upgraded version of a smart speaker. Such smart speakers can also respond to voice commands, and also provide the facility to monitor CCTV cameras, attend phone calls, and watch videos. It works on the principle of a natural language processing system, such as any smart speaker controlling devices in the smart home with the help of voice commands. The smart screen can be used as a multifunctional device. It can also be used for video chats to play and watch videos and listen to music. Some variants of smart screens can perform operations such as voice-assisted web searches. Most smart screens are designed and manufactured to be used hands-free, which does not require any human touch to operate. Smart screens and displays can work as central hubs or regulators for smart home devices such as security cameras, smart lights, and smart plugs. With the help of smart devices, users can control every smart home device with their voice.

COVID-19 IMPACT

Close Down of Production Plants and Disturbance in Supply Chains Negatively Impacted Market Growth

The COVID-19 pandemic spread exponentially, and its effect was experienced globally. The supply chain disruption was a major factor that negatively affected global economic activities. Owing to this reason, the global market experienced a slight decline in market revenue in the first and second quarter of 2020. However, in the third and fourth quarters, conditions were trying to come on a normal track, and a considerable hike was witnessed in the market. After COVID-19, the demand for touchless and voice-assisted devices increased in the residential, commercial, and industrial sectors, which surged the demand for smart screens and displays. Also, the COVID-19 outbreak has shifted more content consumers to start using smart screens and smart speakers for searching for information, watching news, listening to music, and entertainment, thereby driving the growth of the market.

Furthermore, the use of smart mirrors and smart signage increased after the COVID-19 pandemic due to the increasing need for touchless operations in the automotive and retail sectors. The use of smart screens is suddenly increasing in the healthcare sector to monitor crucial conditions of corona affected patients, which has driven the smart display market growth.

LATEST TRENDS

Growing Utilization of Smart Mirrors in the Automotive Industry to Emerge as a Trend

As the automobile industry is becoming modern and high-end, security systems in modern cars and vehicles are also upgrading. Conventionally, simple concave mirrors are used in automotive as rear view mirrors, which help car drivers during overtaking of any other vehicle and operating reverse gears. The object in the mirror is closer than its original position due to the physical phenomenon of lights. This error is sometimes harmful to newly trained or less skilled drivers. However, with technological advancement in automobiles, the rear view mirrors can act as a display screen for parking or reverse cameras of vehicles. These display mirrors help drivers accurately reverse or overtake other vehicles. These smart mirrors also help drivers by utilizing Google maps for the ongoing journey. Such benefits of smart mirrors may drive the automotive smart display market growth globally.

SMART DISPLAY MARKET GROWTH FACTORS

Increasing Adoption of Smart Screens and Displays in the Healthcare Sector May Drive Market Growth

Businesses in all industrial verticals are shifting toward digital platforms. As a result, the healthcare and hospital management sectors are also experiencing a digital transformation. The quality of healthcare service provided by medical professionals and big hospitals depend on the communication and time management of hospital staff. Voice-assisted and touchless smart screens are helping medical professionals to maintain good communication with patients, time management, and medical hygiene as the screens are touchless. Benefits, such as a better communication interface and interactive display of the smart screen, improve the medical staff's efficiency. This interactive display also helps medical staff during critical situations when the number of patients in an emergency room is very high. This screen continuously updates patient information to doctors and records this information on hospital servers. These are some benefits of the smart screen, which are contributing toward growth of the healthcare industry and have increased the market share.

RESTRAINING FACTORS

Expensive Pricing of Smart Screen to Restrain the Market Growth

Smart screens or displays have swiftly become popular in the last few years. Nevertheless, the initial manufacturing costs of a single smart screen or display are very much higher than conventional display of screens, which is used in regular applications such as tablets and LED TVs. NLP-based parts, such as voice sensors, voice-assisted speakers, and voice processors, which are fitted into smart screen systems, are more expensive. This factor will directly affect the direct sealing cost of a single piece of smart screen. Also, the substitution of existing screens with new smart screens is not economical for small-scale businesses due to constrained financial budgets, thereby restraining the market globally.

SEGMENTATION

By Technology Analysis

LED Display Segment is Dominating Due to High Demand for Power-efficient Screens

According to the scope of the research report, by technology, the market is divided into LED and LCD

Owing to the growing utilization of LED technology and technological improvement in displays and screens, the LED segment generated higher revenue in 2021, and this is expected to grow the trend in the forecast period. Also, LED displays are energy-efficient and consume less energy than conventional CRT and TFT displays. The benefits of LED displays are expected to boost the market's growth during the forecast period.

The LCD segment observed medium growth due to expanded use of modern display technology and its cost effectiveness. It will show a prominent CAGR during the forecast period.

By Type Analysis

Smart Home Display Segment to Lead Attributable to Increasing Use of Smart Display in Connected Devices

By type, the market is divided into smart display mirror, smart home display, and smart signage.

The smart home display segment generated the highest revenue in 2021 due to the growing demand for smart displays in smart homes and smart cities. The smart display mirror segment follows this trend. The increasing demand for smart display mirrors has been flourishing in automotive applications. It is comfortably compatible with the high-end driver assistance system. The smart display mirror segment drives the market's growth due to its benefits.

However, the smart signage segment emerges as the highest-growing and is expected to grow with the highest CAGR during the forecast period. Growing use of digital signage and the surge of AI in digital and smart signage are expected to boost the adoption of smart signage over the forecast period. 

By End-user Analysis

Retail Segment to Hold Highest Revenue Owing to Surging Adoption of Smart Screens

According to end-user, the market is classified into smart city, automotive, retail, sports & entertainment, healthcare, and others. The retail industry is predicted to have the highest market contribution in the coming years. Due to various benefits of smart LED displays in retail stores, the retail segment held the highest revenue in 2021, and it is estimated to generate prominent CAGR during the forecast period. Various retail store owners are choosing smart screen displays to simplify the buying process in retail stores, which may drive the global market. The smart city industry is also following similar trends in the forecast period. Also, the number of units of smart screen display sold in the automotive and smart home industry is very huge owing to the frequent use of smart screens in this segment, which creates the need for replacing the screens.

However, healthcare, sports & entertainment, and other end-users are showing moderate growth in the forecast period due to various factors such as restricted financial budgets in healthcare and other segments.

REGIONAL INSIGHTS

Asia Pacific dominated the global smart display market with a share of 53.13% in 2021. Increasing utilization of smart screens in a smart vehicle and smart city may propel the growth in the regional market. Moreover, the top companies are acquiring various market strategies such as partnerships, collaborations, and acquisitions in the industry, which is responsible for the market growth.

Japan Generated Higher Earnings in 2021 due to Increasing Manufacturing Facilities in the Country

Japan is one of the top revenue generating countries in the market. According to analysis, Japan will become the top-growing country in the market throughout the estimated period. Japan possesses advanced screens and display production facilities and is swiftly adopting emerging technologies for manufacturing smart screens and displays, which is expected to propel the market’s progress. Some top companies are embracing various organizational strategies such as acquisition, business expansion, and partnerships to propel the market.

Due to the growing demand for smart screens in APAC, it is becoming the top growing region due to the availability of top key players in Japan, Taiwan, and China and the robust demand for smart screens. Further, numerous SME systems and producers in emerging countries, such as Taiwan, South Korea, and Japan, are major contributors toward market growth. Also, some of the local government authorities and public sector organizations are taking interest in Japan's smart city campaign, which is further driving the market in the region.

In addition, in North America, the U.S. market is flourishing significantly throughout the forecast period owing to the adoption of new technology in residential and the industrial sectors in the country. which is responsible for market growth.

In case of Europe, Germany dominated the overall market in the region in 2021, and it will continue to dominate this trend during the forecast period. However, Germany is predicted to generate the highest CAGR in the forecast period due to the availability of a huge manufacturing facility of smart and connected home devices in the country.

The overall growth of the market in the Middle East & Africa and South America is slower. It is due to the slower adoption of high-end technology and limited availability of skilled workers, which are necessary for operating a smart screen display manufacturing plant.

KEY INDUSTRY PLAYERS

Samsung Electronics Inc. Focus on Increasing its Production and Regional Presence 

 From the top companies, Samsung Electronics is a prominent performer in the market globally. It is due to the fact that Samsung has a large manufacturing set up of smart sensors and smart touch screens, which are the main components of the advanced display system. Also, Samsung provides basic raw material to other various players in the market. Furthermore, top players, such as Amazon.com, Inc., BenQ Corporation, Japan Display Inc, LENOVO GROUP LIMITED, NEC Corporation, Alpine Electronics, Inc, Sony Corporation, and Panasonic Corporation, have built their manufacturing plants in various emerging countries. Furthermore, many players focus on product launches, partnership and acquisition, and engage in strategies with various SME companies, which are responsible for market growth.      

List of Key Companies in the Report in Smart Display Market:

• Amazon.com, Inc.(U.S.)


• BenQ Corporation (Taiwan)


• Japan Display Inc. (Japan)


• LENOVO GROUP LIMITED (Hong Kong)


• NEC Corporation (Japan)


• LG Electronics (South Korea)


• Alpine Electronics, Inc. (Japan)


• Sony Corporation (Japan)


• Panasonic Corporation (Japan)


• Samsung Electronics Co., Ltd. (South Korea)

KEY INDUSTRY DEVELOPMENTS:

• August 2019 - Lenovo Group Inc., a consumer electronic goods provider, launched its new product, which is Lenovo smart display with a smart clock in India. This product is equipped with Google Assistance, which simplifies smart home operations.


• May 2018 - Google LLC, a provider of various services such as cloud service, Google Search engine, and artificial intelligence-based smart home products, launched its first-ever smart, intelligent display. The hardware, such as screen, sensors, and speakers, are provided by Lenovo, JBL, LG, and Sony.    


• September 2021 – Amazon Inc. launched an updated version of its smart assistance product, Echo Show 15, in San Francisco. This product is built with the next-generation Amazon neural edge processor and comprises attractive features such as advanced Alexa and virtual ID.


• September 2022- LG Corporation launched its smart screen, LG Smart Monitor 32SQ780S. This new LG monitor screen comes with a 32-inch 4K panel, AirPlay 2 support, and USB-C connectivity. This new product provides a better experience to its customers.


• June 2022- Samsung Electronics Corporation provides various consumer goods and smart screen products to the automotive, healthcare, and retail industries. Samsung electronics launched its smart screen product, Smart Monitor M8 32-inch. This product comes with advanced Google assistance and next-generation Alexa product.

REPORT COVERAGE

The report provides a detailed analysis of the global market and focuses on key aspects such as leading companies, product/service types, and leading end-use industries of the product. Besides, the report offers insights into the market trends and highlights the key industry developments. In addition to the factors mentioned above, the report encompasses several factors contributing to the market growth in recent years.

Report Scope and Segmentation