Smoked Sausage Market Size, Share, and Industry Analysis by Type (Pork, Beef, Chicken, and Others), By Distribution Channel (B2B [Food Service Channels] and B2C [Supermarket/Hypermarkets, Convenience Stores, Butcher Shops, Online Stores, and Others]), and Regional Forecast, 2024-2032

The global smoked sausage market is driven by the growing consumption of various processed and packed meat products. Processes, including smoking, curing, and salting, are being used to improve the taste and retain the qualities of meat products, including processed meat products such as sausages. Moreover, rising disposable incomes in developing regions allow consumers to explore new food options, including premium smoked sausages. The consumption of ready-to-eat and ready-to-cook food products has also been rising, propelling manufacturers to launch innovative products. For instance, in July 2021, Johnsonville, a sausage company headquartered in the U.S., launched a new product line of fully cooked smoked sausage. The new product line features a smoked sausage flavor and is made with premium cuts of pork with no MSG.

Furthermore, the rising popularity of flavored meat products has been fueling the demand for smoked sausages. Manufacturers have been applying various spices, herbs, seasoning, marinades, and other ingredients to the sausages to offer flavored texture and quality. For instance, in November 2022, Zatarain's, an American food and spice company, launched a new smoked sausage with a Blackened Seasoned Chicken flavor. The new product is inspired by the classic Louisiana Cajun dish Blackened Chicken, which is seasoned with spices such as oregano, thyme, paprika, and black and red pepper.

Key Insights

The report covers the following key insights:

• Market Overview of Related/Parent Market


• Supply Chain & Regulatory Analysis


• Recent Industry Developments – Partnerships, Mergers and Acquisitions, and New Product Launches


• COVID-19 Impact


• Swot Analysis

Segmentation

Analysis by Type

The pork segment is expected to hold a significant share of the global market. Pork has a long history in sausage making and many popular smoked sausages across the globe are made from pork. This includes specialty favorites such as kielbasa, pepperoni, and chorizo, which contribute significantly to the market share. Pork also offers a good balance of fat and protein, making it an ideal base for creating flavorful and juice-smoked sausages. Manufacturers are thus launching premium quality products to meet the rising demand. For instance, in April 2023, Country Archer Provisions, a meat snack manufacturer, launched a line of better-for-you smoked sausages made from cuts of antibiotic-free pork.

The beef segment is expected to grow significantly over the forecast period owing to evolving consumer eating trends and innovations in beef smoked sausage products.

The chicken segment is expected to grow considerably over the forecast period owing to the affordability of meat and consumer taste preferences.

Analysis by Distribution Channel

The B2C segment (supermarkets/hypermarkets segment) is expected to hold a significant share of the global smoked sausage market. Supermarkets offer a one-stop shop for various food products, including meat and sausages. This convenience factor makes them a popular choice for consumers looking to buy a variety of sausages. Supermarkets also prioritize product placement, often dedicating prominent shelf space to popular smoked sausage brands, giving high visibility and offering easy product discovery and consumer trust.

The B2B segment (food service channels) is expected to grow significantly over the forecast period. The growing preference for eating outside and busy lifestyles have been creating opportunities for the food service industry. Smoked sausages offer versatility for restaurants as they are used in various dishes such as appetizers, pizzas, pasta, and others, making them a popular ingredient in the food service industry.

Analysis by Region

North America is expected to hold a major share of the global smoked sausage market. The demand for the product in the region is high owing to the rising popularity of meat-based products and the growing demand for convenience foods. Factors such as busy lifestyles and high disposable incomes allow the consumers in the region to spend more on convenient food options such as smoked sausages, further propelling the market growth.

Europe is expected to grow significantly over the forecast period. Countries such as Germany, France, Italy, and the U.K. are the major consumers of processed meat, further driving the demand for the product in the region.

Key Market Players

The report provides the profiles of key players such as Johnsonville, LLC., Cher-Make Sausage Company, Smithfield,  KS FOODS,  Tyson Foods, Inc., Traeger Pellet Grills LLC., Maple Leaf Foods, Mike's Country Store,  Weaver's of Wellsville, and Conagra Brands.

Key Developments

• In February 2024, Miami Beef, a U.S.-based company providing quality fresh and frozen meat products, announced the acquisition of Hofmann Sausage, a U.S.-based sausage company. The acquisition was aimed at expanding Miami’s product range through the addition of hot dogs and sausages.

• In April 2023, Butterball, LLC., a brand of turkey and other poultry products produced by Butterball LLC., launched two low-fat turkey smoked sausage options for their product portfolio. The new products are available in two flavors, including Old World Smoked and Polish style flavors.