Software Quality Assurance Market Size, Share, and Industry Analysis, By Deployment (Cloud and On-Premise), By Enterprise Type (Large Enterprises and Small and Medium Enterprises (SMEs)), By Vertical (BFSI, IT and Telecom, Retail, Healthcare, Manufacturing, and Others) and Regional Forecast, 2024-2032

Software Quality Assurance (SQA) is a significant part of the software development process that ensures the quality and reliability of software products. It includes methods and practices for monitoring software development processes and techniques for quality assurance. The focus is on preventing errors rather than detecting them after they occur.

The need for error-free operations in the market is a key factor for the software quality assurance market. For many organizations, AI-based error-free operations are essential. The benefits of error-free applications are reduced losses, increased productivity, and increased efficiency. For this reason, the acceptance of quality assurance software is rising. For instance,

According to World Quality Report 2023-24, 77% of companies consistently invest in AI and use it to improve their quality assurance processes. Other areas of significant growth are quality testing environments, DevSecOps, and data management.

The need for effective organization leads to significant investments in the software quality assurance market. Many companies are becoming smarter and adopting high technology. These are likely to increase due to the high level of software services and technology available in-house.

The COVID-19 outbreak brought unexpected changes to the software quality assurance market. The market experienced production issues, supply disruptions, and lower volumes. In this era of COVID-19, the decline in demand for end consumers has become a serious issue. The software quality assurance market faced a few challenges. Market operations were affected by this pandemic. During this time, testing, functionality, and quality assurance processes faced a decline.

Impact of Generative AI on the Software Quality Assurance Market

In the ever-evolving field of software testing, generative AI is proving to be a transformative force, reshaping the landscape with its unparalleled capabilities. Generative AI plays a central role in software quality assurance, providing valuable insights to QA engineers. Recommend a comprehensive suite of test tools by helping test engineers identify the best tools for their specific testing needs. This improves the decision-making skills of the QA team and ensures a more efficient and effective software testing process. The future of automated software testing is closely tied to the integration of generative AI techniques. This advancement holds exciting prospects and includes improved test data generation, adaptive testing systems, intelligent test case formulation, automated test script creation and execution, and optimized resource allocation.

Segmentation

Key Insights

The report covers the following key insights:

• Micro Macro Economic Indicators


• Drivers, Restraints, Trends, and Opportunities


• Business Strategies Adopted by the Key Players


• Impact of Generative AI on the Global Software Quality Assurance Market


• Consolidated SWOT Analysis of Key Players

Analysis by Deployment

By deployment, the software quality assurance market is segmented into cloud and on-premise.

The cloud segment held a significant market share in 2023. Cloud-based quality assurance is gradually replacing on-premises quality assurance as it saves software testing time and money, streamlines processes, and provides access to a vast pool of devices. Leading companies are pursuing various strategies, such as partnerships and cloud-based product launches, to increase productivity and market growth. For example,

• In March 2023, global engineering and IT services giant Alten Group (France) announced the acquisition of its QA Consultants (Canada) in March 2023. The acquisition complements Alten's agile software development, cloud, infrastructure, and cybersecurity consulting services.

Thus, the increasing adoption of cloud-based technologies is contributing to the growth of the software quality assurance market.

Regional Analysis

The global software quality assurance market is distributed into five regions: North America, South America, Europe, the Middle East & Africa, and Asia Pacific.

North America has the highest market share due to various factors, such as Rising demand for effective management of organizational processes and the need to meet consumer expectations. Further, technological advancements in automation in the transportation, IT and communication, and logistics business are anticipated to drive the growth of the quality management software market in North American countries.

Asia Pacific is the fastest-growing market. Various end users such as IT and telecom, consumer goods, transportation & logistics, defense aerospace, manufacturing, and retail are constantly investing in software testing and quality assurance so that the clients are provided the essential experience. Moreover, Asia Pacific countries, such as China, India, and Japan, are deploying SaaS and cloud-based platforms to improve time-to-market and minimize technical and business risks. For instance, According to India’s SaaS Evolution Insights and predictions for 2024, the Indian SaaS ecosystem could produce between USD 50 billion and 70 billion in revenue and USD 500 billion in enterprise value by 2030.

The distribution of the global software quality assurance market by region of origin is as follows:

• North America – 36%


• South America – 5%


• Europe – 27%


• Middle East & Africa – 8%


• Asia Pacific – 24%

Key Players Covered

The key players in this market include CoreValue, Autodesk, Inc., MetricStream, Inc., Microsoft Corporation, Siemens AG, Dessualt Systems, Inc., Parasoft Corporation, MasterControl, QA Consultants, Lighthouse Technologies, Performance Lab, and Digital Dream Forge.

Key Industry Developments

• April 2024: Qt Group and Qualcomm entered into a partnership to streamline software quality assurance and advanced graphical user interface (GUI) development for industrial IoT devices. The partnership combines Qt's cross-platform development tools with Qualcomm Technologies' processors, permitting IoT manufacturers to reduce the time to market for their devices.


• March 2023: Mabl launched a new Mabl Certification Program to support its quality engineering community in Japan. The program enables quality professionals to build high-quality technical skills that are in high demand. This program is offered through Mabl University and includes certifications in basic and advanced skills assessment.