Sparkling Wine Market Size, Share and Industry Analysis By Type (Red, White, and Rose), By Packaging Type (Canned and Bottled), By Distribution Channel (On-stores and Off-stores), and Regional Forecast, 2025-2032

The global sparkling wine market is witnessing significant expansion owing to the increasing production of raw materials required for wine production and the development of new wineries worldwide. The wine is a fermented carbonated beverage containing a substantial level of carbon dioxide. The carbonation of wine results in the formation of tiny bubbles, providing a fizzy effect to the product.

The sparkling wine sector is one of the emerging segments of the global wine industry. Consumers are increasingly indulging in occasional celebrations and parties, propelling the demand for luxury products in the market. The demand for sparkling wine primarily depends on growing consumer preferences for wealthy and lavish lifestyles and the rising trend of premium quality luxury products.

According to the National Association of American Wineries, in 2019, the U.S. accounted for 12% of the world's wine production. With nearly one million acres of grape-bearing land, the U.S. alone grows over 36% of the value of non-citrus fruit from grapes itself. According to statistics from the Wine Institute, California accounts for an average of 81% of the total U.S. wine production.

The growing popularity of beverages among younger consumer groups is likely to drive the market expansion and increasing constant innovations and the introduction of new variants of wines by  manufacturers. For instance, in May 2024, Miguel Torres S.A launched its first rose wine, Celeste Rosé, which is crafted by clarete method. The wine is inspired by traditional claretes, a mixture of red and white color varieties that are bright in color and have fruity flavors. The specialty of the product includes the delicate salmon hue of the wine's intense aroma, with dominant notes of white flowers, stone fruits, and hints of anise.

The COVID-19 pandemic has had a major impact on the sparkling wine market owing to the forced closure of wineries across the global economies, including the U.S., the U.K., and India. However, the current situation allows the industry to grow at a significant CAGR during the forecast period due to increasing wine consumption, majorly in Europe, North America, and the Asia Pacific.

Sparkling Wine Market Driver

Emergence of E-commerce Platforms to Propel Market Growth

In the past few years, e-commerce has gained tremendous popularity in supplying alcoholic products worldwide. Consumers are increasingly accessing e-commerce websites to browse through a variety of product options that are being displayed, providing an ease to compare and choose from the alternatives of various brands, varying product sizes, prices, flavors, and other characteristics. E-commerce provides a convenient shopping experience by offering several benefits, such as home delivery, seasonal & festive offers, special discounts, and product customization. The online platforms are one of the major sources of increasing product sales across the globe. Furthermore, the emergence of new e-commerce platforms, paired with the mounting collaborations and strategic partnerships among manufacturers to expand their market base, are some of the key elements accelerating the market growth.

Sparkling Wine Market Restraint

Consumers' Inclination toward other Alcoholic Beverages May Restrict Market

There has been a gradual shift in consumers' preferences for beers and spirits. Due to the year-on-year technological advancements, a wide variety of other alcoholic products are available, such as beer, spirits, liquor, and others. The manufacturers are extensively investing in launching new products under the beer and spirit category to meet the consumer demand. Therefore, the availability of various alternatives at lower prices in the market is anticipated to hamper the market growth.

Sparkling Wine Market Opportunity

Emerging Premiumization Trend to Drive the Product Demand in the Near Future

Premium alcoholic products, including sparkling wine, are emerging across the world. It is creating new space for industry players to develop novel products in these categories. Manufacturers are emphasizing the expansion of the consumer base through new product launches and building strategic partnerships is expected to offer immense opportunities for market growth. The increasing number of new wineries across developing nations and the expansion of online platforms to reach a larger number of consumers are the major factors expected to create multiple opportunities for the growth of the market.

Key Insights

The report covers the following key insights:

• Overview of the Global Wine Market


• Supply Chain Analysis


• Regulatory Analysis


• Industry SWOT Analysis


• Key Industry Developments


• Qualitative Analysis Related to COVID-19

Segmentation

By Type	By Packaging Type	By Distribution Channel	By Geography
Red White Rose	Canned Bottled	On-stores Off-stores	North America (U.S., Canada, and Mexico) Europe (U.K., Germany, France, Spain, Italy, and the Rest of Europe) Asia Pacific (Japan, China, India, Australia, and the Rest of Asia Pacific) Latin America (Brazil, Argentina, and the Rest of Latin America) Middle East & Africa (South Africa, UAE, and the Rest of the Middle East & Africa)

Analysis by Type

By type, the market is segmented into red, white, and rose.

The rose segment is expected to hold a major share of the market due to its incredible versatility and lightness. It offers freshness, medium sweetness, and low alcoholic content, which makes it compatible for easy-to-consume beverages. The rising consumption of liquor with less alcohol and growing awareness among individuals regarding health benefits are some of the factors that are positively influencing the segment growth. For instance, in March 2023, BARTON & GUESTIER launched a new alcohol-free sparkling rose wine named NectaRose. The product claims no added sugar, preservatives, or sulfites and is available in rose flavor.

The white segment is anticipated to show significant growth over the upcoming years. The white sparkling wines exude vitality that gives a pleasant experience during its consumption with scents of green apple, citrus, and honey. It adds an extra touch of sophistication to any occasion, enticing palates with lively bubbles and providing a vibrancy in flavors. Growing technological innovations in wine production and the escalating demand for varied flavor profiles in beverages are some of the factors encouraging the expansion of the segment in emerging nations including India, China, and Brazil.

Analysis by Packaging Type

Based on packaging type, the market is divided into canned and bottled.

The bottled segment is anticipated to hold a major share of the market during the forecast period. Traditionally, sparkling wines that are preferred for special occasions are stored in glass bottles, which are one of the most popular materials used to store wines. The glass bottles are used to store a wide variety of wines, offering a premium look to the product and capturing a large-scale consumer base. The manufacturers are employing attractive packaging formats to influence changing consumer preferences for luxury products. The growing adoption of attractive branding and marketing techniques to fuel product sales, along with increasing demand for unique, high-end, and classic packaging, are some of the key factors that propel the growth of the segment.

The canned segment is anticipated to exhibit a significant expansion due to the rising popularity of metal cans among the young generation. The increasing popularity of alcoholic ready-to-drink beverages among millennials and Gen Z consumers is further driving the demand for canned sparkling wine. Furthermore, factors such as flexibility to carry, ease of storage, wider accessibility, and convenience are contributing to the segment growth.

Analysis by Distribution Channel

Based on distribution channel, the market is divided into on-stores and off-stores.

The on-stores segment is expected to lead the market over the forthcoming years. These stores comprise restaurants, pubs, bars, and other places. The rising trend of cocktail culture among the young population is expected to increase wine consumption at pubs, bars, and clubs across the globe, which is further expected to drive the segment growth. Increasing cross-cultural practices, such as the rising adoption of Western drinking practices and growing disposable income in developing economies, are the major factors that promote the on-store segment growth.

The off-store segment is anticipated to grow significantly over the upcoming years. It includes supermarkets, wine shops, liquor stores, and others. The segment widely offers a variety of sparkling wines at low prices as compared to restaurants, bars, and other off-store channels. It offers the convenience of choosing from a wide range of product categories, which enables impulse purchases through easy access to wines. The store shelves are specialized with the availability of a wide range of brands, which allows the consumer to compare options and choose products of their choice.

Regional Analysis

By region, the market has been studied across Europe, North America, Asia Pacific, Latin America, and the Middle East & Africa.

The Europe market is expected to hold a major share of the market, followed by North America. The manufacturers in the region offer a wide variety of products amplified by attractive product outlooks to obtain commercialization and gain consumers' attention. Moreover, the growing product preference among millennials and innovative product launches are the factors accelerating the market expansion. For instance, in December 2023, a leading brand of Italian sparkling wine referred to as prosecco, launched a non-alcoholic sparkling wine that mimics the flavor of alcohol. Therefore, the increasing popularity of low-ABV beverages among the young population is encouraging the manufacturers to launch new and innovative wines in the region.

Asia Pacific is one of the fastest-growing markets wine, owing to increasing wine consumption among adults. The increasing urbanization coupled with the rising adoption of Western culture in China and India additionally contributed to the market growth. Furthermore, the rising popularity of sparkling wine among adults, paired with several other factors such as mounting domestic wine production, adoption of next-generation technologies, and provision of government support for local producers, are accelerating the growth of the regional market.

Key Players Covered

The global sparkling wine market is highly competitive due to the presence of multiple global and domestic companies in the industry. Some of the key players in the market hold a significant market share due to their wide variety of wine and premium product outlook. The companies are involved in new product launches, mergers & acquisitions, and strategic partnerships to expand their consumer base.

The report provides the profiles of the following key players:

• Accolade Wines, Plc. (U.S.)


• E & J Gallo Winery (U.S.)


• Treasury Wine Estates (Australia)


• Viña Concha y Toro S. A. (Chile)


• Pernod Ricard Winemakers (Australia)


• Casella (Australia)


• Bronco Wine Co. (U.S.)


• Constellation Brands, Inc. (U.S.)


• SCHRAMSBERG VINEYARDS (U.S.)


• Bacardi & Company Limited (Bermuda)


• ILLINOIS SPARKLING CO. (U.S.)


• Henkell & Co. Sektkellerei KG (Germany)

Key Industry Developments

• In May 2024, Sogrape announced the launch of its first modern Portuguese sparkling wine, 'Solisto', in the U.S.


• In May 2024, Henkell Freixenet Holding, introduced its new sparkling wine brands at the Vinexpo AISA Hongkong, event. The company launched its new product and focused on marketing its product in the Asia market to capture significant market share across the region.