Super Hi-Vision Market Size, Share, and COVID Impact Analysis, By Type (4K and 8K) By Applications (Consumer Electronics, Commercial Electronics, Medical Science, and Others (Defense and Space Science)), By Regional Forecast, 2024-2032

Super Hi-Vision, or ultra-high definition (UHD), is a digital video format technology offering higher-quality picture visualization and amazing 3D sound. The ultra-high definition system has a video format of 7,680 × 4,320 pixels and 6,000 scanning lines. The technology gives viewers a real sense of reality that is 16 times the number of high-definition television pixels, and the frame rate is 60 Hz with advanced scanning.

Super Hi-Vision delivers new magnitudes to commercial electronics, television broadcasting, camera lenses, space science, medical science, and the defense sector. It makes the system suitable for real-world usage; for example, in broadcasting services, a high-proficiency compression coding structure is essential. Thus, the demand for higher-resolution systems is increasing with high-tech advancements and modernizations. For instance,

• In January 2023, Samsung unveiled MICRO LED, Neo QLED, and Samsung OLED lineups that offer a superior experience and extensive viewing choices. Neo QLED 4K and 8K televisions' new product line provides consumers with AI upscaling and 14-bit processing. It enables features such as in-depth enhancer Pro for 3D experience, adaptive shape light control, and lifelike pictures.

Furthermore, artificial intelligence, augmented reality, virtual reality, edge computing, and other such technologies contribute towards the super hi vision market growth.

Impact of COVID-19 on the Super Hi-Vision Market:

The COVID-19 pandemic has affected every industry, including electronics products, supply chains, manufacturing, and healthcare. The pandemic severely impacted the manufacturing and supply chain worldwide. Hence, the lack of raw materials and a disrupted supply chain affected the sales of consumer electronics such as cameras, television sets and others, major surgical equipment, and many others, eventually impacting the super Hi-vision market.

However, with the ease of lockdown and removal of restrictions, console gaming usage and streaming platforms', movies propelled the requirement for high-definition screens and visual effects. Thus, driving the demand for various innovations and advancements. For instance,

• In October 2020, JVC announced the update Theater Optimizer for native 8K and 4K e-shift projectors. The update allows users to change their screen size and obtain knowledge so that the projector regulates brightness over the Frame Adapt HDR feature.

Key Insights: 

The report will cover the following key insights:

• Micro Macro Economic Indicators


• Drivers, Restraints, Trends, and Opportunities        


• Business Strategies Adopted by the Players


• Impact of COVID-19 on the Super Hi-Vision Market

Analysis by Applications:

The applications of super Hi-vision technology comprise consumer electronics, commercial electronics, medical science, and others (defense and space science).

Consumer electronics is expected to hold the highest market share due to increasing demand for high-resolution TVs and laptops among users in the market. The innovations and modernization in display technology have enabled the production houses of TV serials and movies to deliver high-quality super Hi-Vision displays to consumers.

Also, a growing number of OTT platforms and binge-watching series have fueled the demand for super Hi-Vision display technology. Such consumer demands augment the requirement for TVs with realistic images and better-quality viewing experience.

Analysis by Region:

The automation testing market is divided into five regions: North America, the Middle East and Africa, South America, Asia Pacific, and Europe.

Asia Pacific accounts for the maximum market share in the super Hi-vision market. The region has a presence of prominent market players such as Samsung, Sharp, BOE, LG, and many others. The region has a vast population in countries such as India and China, thereby increasing the consumer base to use such applications. Countries in the region are also significantly investing in emerging digital technologies to fulfil consumer demands.

• In August 2022, LG Electronics introduced an 8K OLED TV in the Indian market for 75 lakhs. The firm has also launched a suite of OLED TVs to compete with Samsung and Sony in the Indian high-end television sector. The new product line includes a 96-inch OLED TV model and a 46-inch OLED TV model for consumers in the country.

The distribution of the Super Hi-Vision market by region is as follows:

• North America – 25%


• South America – 10%


• Europe – 20%


• The Middle East and Africa – 10%


• Asia-Pacific – 35%

Key Players:

The report will include key players such as Samsung Group, LG Electronics Inc., Dell Inc., Red Digital, Sharp Corporation, JVC, BOE Japan Co. Ltd, Panasonic Corporation, Canon Inc., Ikegami Tsushinki Co. Ltd., Ikegami Tsushinki Co., and others.  

Segmentation:

Key Industry Developments:

• January 2023: Sharp announced to introduce of Roku's OLED TV in the U.S. market in the year 2023. It would open up the first opportunity for consumers to purchase an OLED panel Roku-enabled 4K TV. The firm also plans to launch its latest, the Aquos XLED, QLED TV mini-LED-powered.


• June 2022: Samsung collaborated with Microsoft Corporation to introduce the gaming platform Xbox on the Samsung gaming applications, which is on Smart Monitor Series, QLEDs and Neo QLED 4K/8K. With this collaboration, Samsung Gaming Hub consumers are able to stream over 100 better-quality games over the Xbox application containing blockbuster titles, such as Forza Horizon 5 and Halo Infinite.