Surface Computing Market Size, Share, and COVID Impact Analysis, By Type (Flat Display and Curved Display), By Touch (Two Dimensional and Three Dimensional), By End User (Automotive, Education, Entertainment, Financial Services, Government, Healthcare, Hospitality, and Retail), and Regional Forecast, 2024-2032

Surface computing is an original approach to working with a computer that goes beyond the keyboard experience and traditional mouse. It's a natural user interface that lets people interact with digital content the same way individuals always interact with everyday objects such as brushes, photos, and music. Thus, by placing real objects on gestures, hands and surfaces. Surface Computing opens up a whole new product category for users to interact with.

Furthermore, it is a new method of computing that permits customers to work on their desktops as a computer interface. This computing uses a dedicated computer GUI as traditional GUI is replaced with intuitive objects. It opens up a whole new product category for users to interact with.

In addition to Microsoft, many companies such as Sony, HP, and Lenovo, are developing Microsoft Surface Hubs. Key features of surface Computing include multi-user and multi-touch technologies that help recognize physical objects by touch. Using a natural user interface (NUI) to interact with individuals and enhancing the customer experience of digital content with natural gestures, touches, and physical objects boom the surface computing market in numerous ways.

Moreover, commercial multi-touch technologies (such as Microsoft and SMART Technologies) enable exploration of surface computing in non-lab environments, such as offices, retail stores, hotels, restaurants, hospitals, and even schools which is anticipated to drive the market growth during the forecast period.

Impact of COVID-19 on the Surface Computing Market

Most industries around the world have been adversely affected in the past few months. This is because various pre-emptive lockdowns and other restrictions implemented by government agencies around the world have resulted in significant disruption to their respective supply chain operations and manufacturing.

Moreover, with the complete economic situation strictly impacted by this outbreak, customer demand is also growing as users become keen to cut needless expenses from their respective budgets. It has been declining since these above mentioned factors are expected to weigh on the earnings trends of the global surface computing market during the forecast period. However, as government agencies initiate to lift these compulsory lockdowns, the global surface computing market is expected to recover accordingly.

Key Insights

The report will cover the following key insights:

• Micro Macro Economic Indicators


• Drivers, Restraints, Trends, and Opportunities


• Business Strategies Adopted by the Players


• Impact of COVID-19 on the Surface Computing Market


• Consolidated SWOT Analysis of Key Players

Analysis by End User

Based on end user, the market has been categorized into automotive, education, entertainment, financial services, government, healthcare, hospitality, retail, and others.

The retail sector is the fastest-growing global surface computing market segment. In retail, surface computing makes transactions faster and easier and provides business owners with a personalized computing experience. Surface Computing also supports corporate green initiatives by helping reduce the waste of paper, ink, and other office supplies.

Moreover, the digitization of retail is multiplying. Surface computing technology further maintains the transformation of the retail sector in several ways, including improved user experience, efficient inventory management, increased profitability, and increased advertising opportunities.

Regional Analysis

The global surface computing market has been studied across North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America holds the maximum share in the surface computing market. As more people have more disposable income and purchasing power compared to those in developing regions. The surface computing market of North America is majorly driven by the U.S. owing to the extensive concentration of key surface computing manufacturers.

Moreover, the growth of these sectors, along with the rising adoption of innovative technological solutions across several sectors, is anticipated to drive the growth of the surface computing market in the region during the forecast period.

The distribution of the surface computing market by region is as follows:

• Asia Pacific – 26%


• North America – 49%


• Europe – 16%


• The Middle East and Africa – 6%


• South America – 3%

Key Players Covered

The key players in the market include Microsoft Corporation, Planar Systems Inc., 3M Co, Vertigo Systems Gmbh, Touchmagix Media Private Limited, Nvision Solutions Inc., Dell Inc., Samsung Electronics Co. Ltd, and others.

Segmentation

Key Industry Developments

• November 2022: Microsoft announced pre-orders for new Surface devices that bring AI technology to Windows PCs and enable new experiences. The launch of the new Surface products brings Microsoft together in one device, allowing every user to participate and be creative.


• August 2022: 3M announced the debut of 3M VHB Extrudable Tape. It introduces a new automated bonding system that offers a faster, easier and more sustainable solution to manufacturing. This end-to-end adhesive solution combines all the benefits of adhesive tape with the versatility of liquid adhesives in a single, closed footprint that enables deployment at any scale.