Sustainable Fashion Market Size, Share, and Industry Analysis, By Type (Shirts, Leggings, Shorts, and Others), By Demography (Men, Women, and Children), By Distribution Channel (Retail Outlets/Offline and E-commerce/Online), and Regional Forecast, 2024-2032

Sustainable fashion refers to garments that are created by eco-friendly or organic materials. Furthermore, the rise in the production of sustainable fashion products has reduced the negative impact on the environment. Sustainable fashion clothes are long-lasting, durable, high quality, and designable, owing to the fact that demand among consumers is increasing extensively. Moreover, sustainable fashion promotes using organic and natural materials, renewable energy sources, and responsible production processes, which minimizes global waste, industrial water pollution, and greenhouse gas emissions.

The rise in consumer awareness regarding sustainable fashion among consumers across the globe and the rise in the government's inclination toward promoting sustainable fashion is boosting the market growth. Furthermore, many manufacturers, such as Burberry Group, Inc., PUMA SE, Adidas AG, and others, are launching sustainable fashion brands to cater to the demand for eco-friendly and ethical clothing products.  

The rising role of social media influencers and celebrities in promoting sustainable fashion has played a vital role in fueling sustainable fashion market growth. In addition, social media influencers help enhance brand visibility and enable businesses to reach a large audience in a short period. Furthermore, integrating social media influencers into brand marketing campaigns has become a vital tool for manufacturers to improve return on investment (ROI) and brand recognition, further propelling market growth.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the overall sustainable fashion industry


• Supply Chain Analysis


• Industry SWOT Analysis


• Porter’s Five Forces Analysis


• Recent Technological Advancements

Analysis by Type

Based on type, the sustainable fashion market is segmented into shirts, leggings, shorts, and others. The shirts segment is anticipated to dominate the market, owing to factors, such as growing fashion trends, desirable shirts, broad availability, and others. Furthermore, the option for customization in shirt designs, colors, embroidery, and others will further drive the market growth.

The shorts segment is anticipated to grow with the highest CAGR during the forecast period. The growing demand for sustainable shorts in the sports and apparel industry will further propel the market growth. Furthermore, the easy availability of sustainable shorts in offline and online sales channels will further fuel the product demand globally.

Analysis by Demography

Based on demography, the market is divided into men, women, and children. The female segment is projected to dominate the market owing to the accessibility of a wide range of sustainable women's clothing categories such as dresses, suits, shirts, jeans, leggings, and others. Women's sustainable fashion clothes are available in various attractive designs and colors, further fuelling product demand.

The men's segment is anticipated to grow with the highest CAGR due to the rising consciousness about sustainable fashion and clothing trends. The rise in the adoption of luxury lifestyles and increased purchasing power amongst the men's population will further boost the market growth.

Analysis by Distribution Channel

Based on the distribution channel, sustainable fashion is segmented into retail outlets/offline and e-commerce/online stores. The offline segment holds a major market share as these stores offer various products under one roof, providing consumer choices and increasing product availability.

The e-commerce/online stores segment is expected to witness the highest CAGR owing to a rise in awareness of online shopping and the benefits associated with it. E-commerce/online distribution channels provide product & price comparison features, high discounts, and a broad range of goods, further boosting the segment's growth.

Regional Analysis

The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. The market in North America is rising significantly due to increased awareness regarding ethical & eco-friendly fashion products amongst consumers. Furthermore, the rise in digital marketing by sustainable fashion manufacturers has further increased the customer base, thereby driving market growth.

The Asia Pacific sustainable fashion market is anticipated to grow at a significant CAGR owing to the rise in online shopping adoption in countries, such as India, China, Australia, and others. Furthermore, the increased purchasing power and the rising trend of unique and fashionable clothes will further boost product demand.

Key Players Covered

The report includes the profiles of key players, such as Adidas AG, PUMA SE, Nike, Inc., Burberry Group, Inc., Under Armour Inc., and Patagonia, Inc.

Key Industry Developments

• February 2022: SanMar Corporation, which deals in wholesale apparel and accessories, innovated in sustainable apparel with its carbon-neutral lines. The innovation will help manufacture more ethical and eco-friendly sustainable apparel.


• April 2020: Burberry Group, Inc., a luxury fashion brand, announced the launch of ReBurberry Edit, which is made from innovative and sustainable raw materials. The launch will help the company in enhancing its product category.