Temporary Tattoo Market Size, Share, and Industry Analysis by Type (Transfer Tattoos, Airbrush Tattoos, Henna Tattoos, and Others), By End User (Children and Adults), By Distribution Channel (Online and Offline), and Regional Forecast, 2024-2032

Temporary tattoos are images applied or designed onto the outer layer of the skin, lasting for a limited period (1-2 weeks, depending on the quality). The increasing demand for temporary tattoos for theme parties, special occasions, social gatherings, and photo shoots triggers global market growth.

The cost-effectiveness and easy application & removal of temporary tattoos have increased their popularity, notably among youth in recent years. Furthermore, temporary tattoos are short-term commitments; thus, individuals can experiment with multiple designs before committing to a permanent tattoo. They also do not cause pain in their application and are available in various designs. These factors are expected to boost tattoo market expansion in the coming years.

The increasing development of temporary tattoos using eco-friendly materials such as biodegradable paper covers and recyclable film will fuel product adoption among eco-conscious consumers. However, side effects of temporary tattoos, such as redness and blisters on individuals with sensitive skin, impede market growth. In addition, the interim shutdown of tattoo parlors and stores across countries during the COVID-19 pandemic considerably affected product sales. The cancellation or postponement of parties, weddings, and other special events due to lockdown and social distancing policy also hampered product demand, notably in 2020.

Segmentation

Key Insights

The report covers the following key insights:

• Parent/Related Market Overview


• Supply Chain Analysis


• Industry SWOT Analysis


• Porter's Five Forces Analysis


• Recent Technological Advancements

Analysis by Type

Based on type, the global temporary tattoo market is divided into transfer tattoos, airbrush tattoos, henna tattoos, and others. The transfer tattoos segment led the global market in 2023 as these tattoos are widely available and easy to apply with some water, which increases their sales. Furthermore, the demand for henna tattoos is high, notably in Asian and Middle Eastern countries such as India, Bangladesh, Saudi Arabia, and the UAE.

Analysis by End-User

Based on end user, the global market is segmented into children and adults. The adult segment is expected to dominate the market over the forecast period, benefitted by the rising trend of parties and celebrations across countries globally. Temporary tattoos such as glitter tattoos and flash tattoos are highly used in events such as weddings, birthday parties, and concerts to match the outfit and accessorize clothing for such special occasions.

Analysis by Distribution Channel

Based on distribution channel, the global temporary tattoo market is bifurcated into online and offline. The offline segment held the major market share due to the presence of numerous tattoo studios offering temporary tattoo services throughout countries, such as Angel Tattoo Design Studio (India) and The Nandine Daff Project (Toronto). Several individuals prefer these studios as they provide professional services from expert tattoo artists. However, increasing product availability through online channels such as SIMPLY INKED and Amazon.com drives online segment growth.

Regional Analysis

The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America dominated the global temporary tattoo market in 2023, favored by high product use in occasions and events, such as Halloween, New Year, and weddings. Moreover, the organization of several tattoo events, such as the Virginia Beach Tattoo Festival, Saskatoon Tattoo Expo, and Sarasota Tattoo Expo across countries such as the U.S. and Canada, increased awareness regarding various types of temporary tattoos and triggered North American market growth.

Europe is one of the prominent temporary tattoo markets, growing significantly due to the rapidly growing fashion industry throughout countries such as France, the U.K., and Italy, which use temporary tattoos for fashion shows and photo shoots. Furthermore, the increasing acceptance of tattoos by society and growing consumer interest in body art and modification support regional growth. 

Key Players Covered

The report includes the profiles of key players, such as TM International, Inkbox, Tinsley Transfers, TATTLY, Tattoo Fun Inc., Game Faces, Conscious Ink, SafetyTat LLC, Team Dynamics, and Grifoll.

Key Industry Developments

• October 2023: TemporaryTattoos.com, a U.S.-based temporary tattoo manufacturer, unveiled its new women empowerment collection, including tattoos in various symbols and quotes regarding women's freedom and resilience.


• April 2023: Inkbox, a Toronto, Canada-based temporary tattoo brand, introduced its new temporary tattoo collection in collaboration with Walmart, a U.S.-based retail company. The collection, which includes 24 designs, is available at the retailer's online and offline stores.