Toast Maker Market Size, Share & Industry Analysis, By Product Type (Pop-up Type, Conveyor Type, Others (Ovens etc.)), By Application (Residential, Commercial) And Regional Forecast, 2024-2032

Bread toast is considered as an everyday breakfast item which is popular among all the age groups across the globe. Toast is easy to prepare with toast makers which saves the time of cooking as toaster hardly takes few minutes to grill a slice. Moreover these devices are compact and therefore do not occupy much space in the kitchen. ,Additionally, toasters are also largely been used at hotels, restaurants and at canteens where large volume appliances are needed. Manufacturers are focusing on developing appliances with USB connections and push buttons along with developments that can lead to energy conservation and thereby cost saving. For instance, Hatco Corporation offers ‘Intelligent Toast-Qwik’ product line. These products are equipped with spot-on technology by which the toaster instantly gets activated as soon as the bread slice is kept on it, whereas after the set time, the toaster automatically switches to the power saver mode, which in turn saves the electricity requirement. Furthermore, , it also has a built-in ‘ColorGuard Sensing System’ which allows the device to monitor conveyor speed by which all the toasts get a uniform color. Therefore technologically advanced appliances with touchpads, bluetooth services, and alarm features are expected to fuel market growth

Bread products are considered as a staple food item and are one of the favorite types of snacks globally which in turn is supporting the growth of the market. Moreover, using whole wheat bread for toasting makes it a healthy meal for children as well. Every individual prefers eating toast differently, in terms of the type of bread used, grilling process, and additional toppings used for value addition. For instance, according to the survey ‘How do Americans like their breakfast foods’ conducted by YouGov PLC in 2019, in America, about 58% of surveyed population preferred their bread to be ‘somewhat lightly toasted’, 28% said that they prefer it to be a little bit darker, whereas 4% preferred for their bread to be very darkly toasted, and 1% said they like completely burnt their toast. The toaster allows setting the degree of heating by which different levels of browning of the bread can be obtained and this is a feature in turn is supporting the market growth. Moreover, increasing demand for grilled bread slices in hotels is also expected to fuel product demand.

However, the appliance is difficult to clean which can hamper the product demand. Moreover, consuming a large number of bakery products can lead to obesity and increasing awareness regarding such health concerns is expected to reduce toast consumption and thereby restain market growth

Key Players Covered:

The key companies operating in the global toast maker market are Morphy Richards, Koninklijke Philips N.V., Bajaj Electricals Ltd. Havells India Limited, Hatco Corporation, APW Wyott, Cuisinart and Hamilton Beach Brands, Inc.

Based on product type, the global market is segmented into, pop-up, conveyor and others. The pop-up segment is expected to hold a major share as it requires less space, less energy and is user friendly. It is offered in 2 slices and 4 slices designs as per user’s requirement and is more suitable for residential applications. Whereas, conveyor type is more suitable for large volume catering applications and therefore, the conveyor segment is expected to gain traction during the forecast period.

Based on the application, the market is segmented into, residential and commercial. Toaster offers quick service for making breakfast and therefore residential segment is expected to hold a major share owing to the increasing number of working-class population which have busy schedules and do not find much time for cooking. Commercial products are widely used in hotels, resorts as well as for other contract catering services, and therefore commercial segment is expected to grow rapidly in the near future. For fulfilling needs of greater toast volume, commercial toasters have greater capacity, they have advanced features and therefore also are offered at a higher price than personal use products.

Regional Analysis:

Europe is expected to hold a significant share in the global market during the forecast period of 2020-2027. People in the region have a regular practice of eating a slice of bread along with morning tea or coffee or as an evening snack which is driving the market growth. For instance, according to the ‘Flour & Bread Consumption’ report published in 2019 by the National Association of British and Irish Millers, in the U.K. about 60% of flour produced is used for manufacturing of bread products, whereas, about 130 million slices of bread are purchased per day. Moreover, toasts are one of the favorite breakfast items at school & college canteens which is also likely to foster product demand. Additionally, an increasing number of coffee shops and quick serve restaurants are also anticipated to fuel product demand.

The Asia Pacific is expected to witness rapid growth in the market owing to the increasing consumption of toast food product in countries such as Australia and New Zealand. For instance, according to the survey, ‘Breakfast consumption habits of Australian men participating in the “Typical Aussie Bloke” study’ published in January 2020 by the journal of BMC Nutrition, about 13.8% of the surveyed population had toast for breakfast greater than or equal to 5 times per week. The increasing popularity of toast and sandwich items among the young population is expected to aid market growth. Moreover, changes in lifestyle and therefore changes in eating habits across other Asian countries are propelling product demand.

Segmentation

Key Industry Developments

• In January 2017, Griffin Technology introduced their ‘Connected Toaster’, which is a smart device which is Bluetooth enabled and can be controlled by a mobile application which offers personalized settings


• In December 2019, Revolution Cooking released its new ‘2-Slice High Speed Smart Toaster’ which has a touch screen that enables easy operation