Two Wheeler Seat Market Size, Share, and COVID-19 Impact Analysis, By Type (Full and Split), By Material Type (Leather Seats, Vinyl Seats, and Fabric Seats), By Distribution Channel (E-Commerce and Offline Store), By Sales Channel (OEM and Aftermarket) and Regional Forecast, 2024-2032

The seat is one of the primary components of a motorcycle. It plays an essential role in the motorcycle's aesthetic and the rider's safety. Seat, also known as a motorcycle saddle, is mainly composed of three parts baseplate, foam, and cover. Seats are continuously being made attractive by various players by offering customized seats and stylish seats as per the need and requirements of the riders.

The demand for motorcycle seats has a positive outlook with some key factors. Firstly, increasing global demand for motorcycles owing to a rise in disposable income, easy availability of financing, and growing preference for alternate and solo modes of transportation has paved a positive route for the seat industry. Secondly, the increasing popularity of adventure tourism has generated a significant aftermarket demand for more stylish, durable, and ergonomic seats that can meet the riders' comfort needs.

The growing urban congestion due to passenger vehicles has made people shift and opt for a more convenient mode of transport. People actively prefer motorcycles to cater to their immediate daily needs. The growing demand and need for electric motorcycles is another key trend shaping a bright future for motorcycle seats.

Impact of COVID-19 on two wheeler seat Market

The COVID-19 pandemic led to disruptions in global supply chains, affecting the production and distribution of various goods, including automotive components such as two-wheeler seats. Manufacturing facilities were shut down or operated at reduced capacity, leading to delays in production and potential shortages. COVID-19 significantly reduced the buying power of consumers in the key market. Disruption in the supply chain piled up significant challenges for manufacturers as they could not procure sufficient raw materials and, at the same time, had significant cost pressure due to an increase in commodity prices throughout the globe. Many manufacturers had to cut down on their production capacity due to a shortage of workforce and social distancing norms.

Manufacturers addressed this issue strategically through product innovation and maintaining their supply chains efficiently to meet demands. However, the pandemic also influenced consumer behaviors and preferences. As people sought to minimize the risk of exposure to the virus, there was shift toward personal vehicles, including two-wheelers, as a means of individual transportation. This positively impacted the demand for two-wheeler seats.

Key Insights

The report will cover the following key insights:

• Key Industry Developments – Mergers, Acquisitions, and Partnerships


• Porter's Five Forces Analysis


• Technological Developments


• Impact of COVID-19 on the two-wheeler seat market.

Analysis by Material Type

The material type is segmented into leather seats, vinyl seats, and fabric seats. Leather seats are expected to lead the two-wheeler seats market as  leather seats offer superior comfort and support compared to other materials. They conform to the rider's body shape over time, providing a personalized and comfortable fit, especially during long rides. Moreover, leather is a durable material that can withstand the wear and tear of regular use. The premium motorcycle segment, including cruisers and touring bikes, has been expanding. These types of motorcycles often emphasize comfort and style, making leather seats a desirable feature for riders in these segments.

Analysis by Sales Channel

The sales channel is segmented into OEM and aftermarket. The aftermarket sales channel is poised to lead the two-wheeler seats market. Aftermarket seats are widely available through various retail outlets, specialty stores, and online platforms. Consumers can easily access these products without the constraints of geographical limitations or specific dealership availability. Aftermarket seats are often more budget-friendly than original equipment manufacturers (OEM). This affordability makes them popular for riders who want to upgrade their seats without spending excessively.

Regional Analysis

Asia Pacific is predicted to lead the two-wheeler seat market over the forecast period. In addition to the growing middle-class population and rising disposable incomes, growing urbanization will lead to a rise in the sale of two-wheeler vehicles, which further helps boost seat demand. Additionally, due to the growing population in this region, the populace is opting for quicker and more compact solutions for their daily commuting. These factors account for the high demand for two-wheelers in Asia Pacific. Additionally, various government initiatives are aiding the adoption of EVs and are anticipated to drive market growth over the coming period. Furthermore, rising awareness among people regarding road safety and increasing penetration of E-commerce create demand for bike seats in countries such as India, Japan, and China.

Key Players Covered

The report includes the profiles of key players such as Schwinn, Zacro, Ergon, West Biking, Sunlite, TONBUX, Micnaron, Bell, Retrospec, Outerdo, Bharat seats, and VRM industries.

Segmentation

Key Industry Developments

April 2023: Kraftfahrzeuge Trunkenpolz Mattighofen (KTM), a prominent and major manufacturer of sports bikes, is gearing up to unveil a refreshed edition of the 390 Adventure in the Indian market. As per the information available, the company intends to release the motorcycle in three different versions, which will encompass a low-seat variant as well, expected to make its debut during the initial half of 2024.

June 2020: Indian Motorcycle’s new heated and cooled seat features industry-first technology for superior cooling.