U.S. Portable Power Station Market Size, Share & Industry Analysis, By Power Source (Hybrid Power Source and Single Power Source), By Capacity (Less than 500 Wh, 500 Wh to 1,499 Wh, and 1,500 Wh and Above), By Application (Off-Grid Power, Emergency/Back-ups, and Others), and Country Forecast, 2024-2032

The U.S. portable power station market size was valued at USD 239.89 million in 2023. The market is projected to grow from USD 266.39 million in 2024 to USD 504.95 million by 2032, exhibiting a CAGR of 8.32% during the forecast period.

The portable power station is a kind of power bank used to deliver power to electrical devices.  

The rise in outdoor recreational activities such as camping, hiking, and traveling by Recreational Vehicles (RVs) in the U.S. is leading to the demand for portable power stations in the country. More than half of Americans who camp do so in a vehicle, with RVs being the most popular type, as over 35 million Americans camped in an RV in 2022. Travelers are utilizing these devices to get a convenient power source for electronics and appliances in remote areas. In addition, solar portable power stations can play a crucial role in charging smartphones, tablets, laptops, cameras, and other smart electronic devices, allowing RVers to stay connected and capture their adventures.

The COVID-19 pandemic hit the market negatively. The closure of public spaces and stoppage of recreational activities led to a slump in sales in 2020 and the first half of 2021. Restrictions on travel plans and the closure of tourist destinations negatively impacted the market. However, areas with frequent power outages were commanding a massive demand for portable power stations to survive the pandemic.

U.S. Portable Power Station Market Trends

Drop in Cost of Lithium-Ion Batteries Augmented Market Growth

Lithium-ion batteries have become the primary power source for portable power storage devices, with more units produced every year because of their unique features. Battery demand, particularly from consumer devices, has historically fueled the lithium market, which has plunged its price in recent years.

According to research conducted by the Massachusetts Institute of Technology in March 2021, the cost of these batteries has dropped by 97% since they were first commercially introduced in 1991, making energy storage commercially viable for the first time in history. A lithium-ion battery is made up of several different parts. The cell is the most expensive part of every lithium-ion battery, and electronics, assembly, and packaging make up the remainder.

U.S. Portable Power Station Market Growth Factors

Increased Demand for Reliable Power Supply to Drive Market Growth

The growing requirement for reliable power supply is creating demand for portable power stations. The power required for multiple applications is becoming an essential part of life. Outdoor activities are the key factors making this device indispensable for customers. The increasing share of electricity in the final energy demand itself cannot be totally captured. Besides this, portable power stations can meet the energy demand without an electricity supply.

Consumers are more dependent on portable power devices due to outdoor activities. This device can be helpful for the continued flow of energy in outdoor activities such as charging devices, power supply to the lights, and others.

Many manufacturers are trying to get into the market with reliable power supply devices due to the high demand. Moreover, players are trying to deliver a better portfolio of products to the end-user.

In April 2022, Anker Technology (U.K.) Ltd launched the Anker 757 Powerhouse, the world's most advanced and durable portable battery generator. The Anker 757 Powerhouse is powered by a Lithium Iron Phosphate (LiFePO4) battery for long-range electric vehicles. LiFePO4 batteries have a longer lifespan and offer improved discharge and charge efficiency compared to other lithium-ion batteries.

Growing Revenues from Smart Electronic Devices to Boost Market Growth

Intelligent electronic devices are a highly active segment around the globe, and they deliver ease in various activities. With the help of digital technologies, sensors, and software, the devices better match the supply and demand of energy in real-time. Moreover, portable power devices are assisted by smart devices, which can be a crucial factor to supply power. The primary reason that is driving the market growth is that a portable power station turns into a fast-acting device capable of delivering power to multiple devices at the same time. North America also has a strong electronics market after Asia Pacific due to technological advancement. The rising sales of electronic devices in the U.S. are boosting the U.S. portable power station market growth.

RESTRAINING FACTORS

Minimal Functional Ability of Portable Power Stations and Availability of Alternatives May Hinder Market Growth

Portable power stations have limited ability to handle applications such as battery backup. The battery of this device does not support it for the long run as it requires one full charge for battery backup.

A continuous and reliable power supply is essential to control appliances with high power requirements, such as water radiators, satellite TVs, Internet switches, ice chests, telephones, and workstations. Portable generators can provide power to microwaves, electric pots, fans, and toaster ovens. In contrast, a portable or mobile power station cannot be utilized in a similar situation for additional power capacity and charging. A portable power station is a battery-powered portable power that does not have a broad scope of functional capacities such as compact diesel generators. Portable fuel generators can be utilized to power camping areas and sporting vehicles (RVs), be it a troop, spring-up camper, RV, or campervan.

U.S. Portable Power Station Market Segmentation Analysis

By Power Source Analysis

Hybrid Power Source Dominates Driven by its Maximum Supply Reliability

Based on power source, the market is segmented into hybrid power source and single power source. The hybrid power source segment dominates by accumulating a significant U.S. portable power station market share. Hybrid systems combine two or more modes of electricity generation, usually using renewable technologies such as solar Photovoltaic (PV) and wind turbines. These systems provide a high level of energy security through a mix of generation methods. They often incorporate a storage system (battery, fuel cell) to ensure maximum supply reliability and security. The portable power station stores its power in batteries. Usually, they are equipped with lithium-ion batteries. Power from solar panels or the existing electrical grid is stored in these battery cells.

By Capacity Analysis

Ability of Products with 500 Wh to 1,499 Wh Capacity to Power Larger Devices Fosters Segment Expansion

By capacity, the market is segmented into less than 500 Wh, 500 Wh to 1,499 Wh, and 1,500 Wh and above. The 500 Wh to 1,499 Wh segment is dominating the market as it can power larger devices and appliances such as laptops, mini-fridges, and medical equipment. In addition, the ease of portability and considerable power capacity make them popular among RV owners, campers, and others.

The less than 500 Wh is the second dominating segment in the market, as these units are becoming popular among campers and outdoor enthusiasts who need to charge smartphones, tablets, and small appliances. They are often more affordable and easier to carry, making them accessible to a broader range of consumers.

By Application Analysis

Off-grid Power Dominates Backed by Broad Product Uses in Outdoor Traveling

Based on application, the market is segmented into off-grid power, emergency/back-ups, and others.  The off-grid power is the dominating segment in the market due to the broad uses of the product in outdoor traveling, such as camping, hiking, RV travel, and others. In outdoor travel, the product can be used for powering lights, fans, heaters, and charging electronic devices such as smartphones, tablets, cameras, and GPS units.

The emergency/back-ups segment is expected to grow considerably in the market during the forecast period due to the rising awareness of emergency natural disasters such as hurricanes, wildfires, and others. In emergency scenarios, portable energy storage can perfectly solve power shortage problems such as power shortage in disasters, power outages, and emergency rescue due to its advantages of small size, strong power, and stable performance.

KEY INDUSTRY PLAYERS

Key Companies Focus on Investments to Gain a Competitive Edge

Leading players in the market, such as Klein Tools, Anker Technology (U.K.) Ltd, Duracell Power, Jackery, BLUETTI, and others focus on investments and a strong product portfolio. Klein Tools is one of the leading companies in the U.S. portable power station market. The company has been delivering energy products for more than an era and delivers quality applications to multiple sectors.

LIST OF TOP U.S. PORTABLE POWER STATION COMPANIES:

• GOAL ZERO (U.S.)


• BLUETTI Power Inc (U.S.)


• Jackery Inc (U.S.)


• EcoFlow (China)


• Lion Energy (U.S.)


• iForway (China)


• Anker Technology (U.K.)


• Duracell Power (U.S.)


• Klein Tools (U.S.)


• Rocksolar (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• January 2022: EcoFlow launched the industry-leading DELTA Pro portable home battery in Europe with a base capacity of 3.6 kWh and expandable to 25 kWh. The DELTA Pro is the industry's first portable home battery and can provide several days of backup power for families in emergencies. The company's ambitious vision, EcoFlow DELTA Pro, aims to promote sustainability by providing a robust, low-carbon, and renewable energy solution for individuals, homes, and industries.


• October 2021: EcoFlow launched the EcoFlow RIVER mini portable station, having a capacity of 210Wh. The RIVER mini is the most portable and compact power station in EcoFlow's RIVER product line, designed to provide convenient power for every occasion and lifestyle. Moreover, the company has expanded its product portfolio by launching EcoFlow River products in the market.


• December 2021: Klein Tools introduced the KTB1000 Portable Power Station, which provides up to 1500W of continuous power for corded power tools and electronics. In addition, the company introduced the new 60W portable solar panel (sold separately) that can be paired with the Power Station to extend runtime in the field.


• August 2020: Goal Zero introduced the fifth generation of Yeti power with the Yeti X line. Starting with the lightest and most compact, the Yeti 200X has been launched in 2021 exclusively with REI. The comprehensive Yeti X line includes the Yeti 500X, 1000X, 1500X, 3000X, and the most potent Yeti yet, the 6000X. The three most significant models have elevated inverters that can power anything that can be plugged into an outlet.


• November 2020: iForway launched the PS105N portable solar power station for outdoor emergencies. It offers the best functional outlook for outdoor camping enthusiasts, photographers, business travelers, and customers using CPAP ventilators. The product has a capacity of 154 Wh and a weight of 1.5 kg, which can be put in a briefcase and taken on a plane. It can be used anywhere with a temperature range between 0-40.

REPORT COVERAGE

The report provides a detailed analysis of the market and focuses on key aspects such as prominent companies, product types, and leading applications of the product. Besides, it offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that have contributed to the growth of the market in recent years.

Report Scope & Segmentation