Wireless Printers Market Size, Share & Industry Analysis, By Type (Networked Printers, Ad-hoc Printers, All-In-One Copy Machines), By Application (Government, Commercial, Residential, Others (Offices, etc.)) And Regional Forecast, 2024-2032

A wireless printer, can connect to a network without the need to connect hard-wired/cabled into that network. These are the printers that does not require any cables to connect the printer and the device like, computer, tablet, or mobile. Wireless printers are not completely wireless, these devices still need to be plugged into a power socket, however other than this there are no wires required. Once a wireless printer is linked to a network, the devices such as computers, smartphones and tablets also connects to same network and print via the wireless printer. Wireless technology printers enables the user to conveniently share documents to the printer from anywhere within range of the network. Wireless printers are also convenient because they can print from multiple devices at a time at accessible location. This makes these printers an ideal alternative for the users need to place the printer in the office, suitable to everyone to connect. This provides an added advantage from the limited cabled printers that connects the printer and computer via a cable.

The wireless printer market is moderately fragmented as wireless printers are relatively new in the market when compared to other printing solutions. The market is growing with increasing technological advancements and there are many well-known brands in the market, along with some regional players, to cater to the increasing demands. The share of these players is owed to their dominant presence in the global printer and copier market. This enhances the company’s product expertise, investments done for the research and development, brand name, strong customer base & adoption of latest technologies etc. Further, these players are anticipated to have significant opportunities to expand their business during the forecast period by adopting strong business strategies such as marketing and advertising, merger and acquisitions, etc.

Wireless Printers are broadly classified into two types that are networked printers and ad-hoc printers. Network printers, receives data from different devices in the home/ office network. Most of the modern printers are enabled with Wi-Fi functioning, meaning they can associate to the same network the other laptop, tablet or smartphone. Instead, the user might use a wireless print server to connect various devices in the same printer. Ad hoc also called as peer-to-peer cuts the middleman and involves a direct wireless connection such as Bluetooth, NFC, etc. between the printer and the device itself. Ad hoc printers generally the devices to be in the close proximity unlike the networked printers.

Key Players Covered:

Key players in the market have a prevailing presence in the market, owed to the good will and brand name. Moreover, these players are expected to have substantial growth in their business owing to the robust marketing strategies and providing a variety of product offerings. Also, these brands have renowned presence in the global market and have majority of the shares.

Some of the key competitors in the copiers market include Xerox, Ricoh, HP, Lexmark, Canon Inc., Kyocera, Sharp, Konica Minolta, Brother International, Samsung Electronics, Dell, Epson, Marvell, LG Electronics, Lantronix, Axis, Zebra Technologies, Citizen Systems, HiTi Digital, Inc., and Bixolon.

Regional Analysis

Asia Pacific is expected hold the largest market share along with the highest growth rate in the coming years. This is owed to the continuous increase in the investments done by the companies in the region to increase the market presence. Moreover, this region is the hotspots for the majority of the key players to sell their products in developing and untapped market. This is owed to the increased service activities in the countries such as China, India, Japan, & Korea.

Europe and North America on the other hand has showed a steady growth with minimal changes in the market structure. Also, the companies in the market are shifting their focus at developing economies, thus this region is expected to exhibit minor volatility in the coming years. Correspondingly, Middle East & Africa and Latin America is expected to be a prominent region for the growth of the wireless printer market. This is owed to the presence of capital intensive companies, along with low cost of labour in the region.

The ongoing COVID-19 pandemic is expected to impact the market majorly, owing to the halt in all the activities including the applications which requires copying machines across the globe. Furthermore, the digital transformation pertaining in the market will further broaden with increased technological adoption in service industries and other markets, which presently use high number of printing machines.

Segmentation

Key Industry Developments

• March 2020: Xerox acquired Digitex Canada. This was a strategic move done by the company in order to increase their presence in small and midsize businesses in the North American market.


• March 2020: Canon Inc. completed the acquisition of Oce which, is a Dutch printer maker. This is the largest deal done by Canon Inc. in its history. This acquisition will aid the company to enhance its market share in Europe and United States.


• March 2020: Brother Mobile Solutions, Inc. (BMS), launched the 4-inch high speed wireless network label printer. This features advanced Wi-Fi connectivity, along with high-speed performance and effortless integration into existing/ future workflows.