Anti-Counterfeiting Packaging Market Size, Share & Industry Analysis, By Technology (RFID, Holograms, Barcode, and Others), By End-Use (Food & Beverages, Healthcare & Pharmaceutical, Industrial & Automotive, Consumer Electronics, and Others), and Regional Forecasts, 2024-2032

The global anti-counterfeiting packaging market was valued at USD 148.82 billion in 2023 and is projected to grow from USD 159.87 billion in 2024 to USD 301.94 billion by 2032, exhibiting a CAGR of 8.27% during the forecast period. North America dominated the market, with a market share of 35.95% in 2023. Moreover, the anti-counterfeiting packaging market in the U.S. is projected to grow significantly, reaching an estimated value of USD 81.94 billion by 2032, driven by the increasing advancements in technologies such as smart packaging.

Anti-counterfeit packaging is the solution developed to prevent the production and sale of several counterfeit products. Anti-counterfeit packaging is specially developed to prevent various counterfeit practices by making it impossible to imitate the packaging of genuine products. Rapid demand for counterfeit protection in many end-use industries, such as food and beverages, healthcare & pharmaceuticals, consumer electronics, luxury goods, and many others, fostering the global anti-counterfeiting packaging market share. Furthermore, the growing concerns about product authenticity & safety, government regulations regarding anti-counterfeit packaging, and the rising demand for high-quality packaging enhance the global market growth.

The market was negatively affected by the COVID-19 pandemic. A decline in the demand for fast-moving consumer goods was observed during this period. However, several packaging manufacturers, in collaboration with authentication technology providers, developed solutions to deliver the advantages of anti-counterfeit packaging. This move is anticipated to boost the market growth during the forecast period.

Anti-Counterfeiting Packaging Market Trends

Increasing Usage of Anti-Counterfeiting Packaging in the Healthcare & Pharmaceutical Sector Emerges as a Key Trend

The growing usage of anti-counterfeiting packaging products for medicinal drugs has emerged as a major trend for market growth worldwide. Implementing several technologies in pharmaceutical drugs to prevent the spread of illegally copied goods is in high demand, further boosting market growth. Fake drugs can harm and kill consumers and seriously impact the brand images of pharmaceutical & healthcare companies. Henceforth, the usage of anti-counterfeiting technologies for packaging drugs and medicines emerges as a key trend for global market growth. Many recent incidents regarding the supply of fake COVID-19 vaccines were observed and reported. For instance, the WHO recorded many counterfeit sales of the Covishield vaccine, leading to rising concern among stakeholders, consumers, and governments. Further, many government bodies have put forth laws on counterfeiting medicines and enabled anti-counterfeiting packaging solutions to overcome such concerns. It thus boosts the global anti-counterfeit packaging market share in the healthcare industry, further driving market growth worldwide.

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Anti-Counterfeiting Packaging Market Growth Factors

Increasing Government Support for the Anti-Counterfeiting Technologies to Foster the Market Growth

Rising government regulations and the emphasis on eliminating counterfeit goods in several developed and developing economies boost the market growth. The increasing government support for implementing anti-counterfeit technologies, followed by many favorable policies in food and healthcare packaging, is a major factor driving the market growth. Furthermore, the increasing technological advancements by the key manufacturers also aid market growth. With the rising concerns among consumers and manufacturers regarding brand dilution, many companies have increased their investments in anti-counterfeit packaging solutions, boosting the market growth. The rising innovations for developing secure packaging for use in several end-use industries are anticipated to further contribute to the market growth over the forecast period.

Increasing Focus of Manufacturers to Maintain the Brand Image Drives the Market Growth

The primary factors that drive the anti-counterfeit packaging market are the rising quantity of counterfeit products and the growing emphasis on product safety and security. Unlike other brands, anti-counterfeit packaging is emerging as a significant business to ensure product protection from being misrepresented. Implementing such technologies on the labels & packaging of the products reduces the losses, tampers evidence, and maintains the brand image. It focuses on monitoring, controlling, and supplying certain products & upholding brand image. The manufacturers highly utilize barcodes, holograms, and batch coding to authenticate their original products. It helps them maintain the brand image and retain their business value. Fake drugs damage the immunity system and even kill millions of people across the globe. It imposes serious damage on the brand names of prominent pharmaceutical manufacturers. Such factors are thus driving the global anti-counterfeiting packaging industry globally.

RESTRAINING FACTORS

High Initial Costs and Unawareness among Consumers Regarding Anti-Counterfeiting Technologies Hampers the Market Growth

The high upfront costs required for the manufacturing and setup of anti-counterfeiting packaging solutions is the key factor hampering the market growth. It further results in the easy adoption of counterfeit practices and limits the growth of anti-counterfeit solutions. Less investment in research and development may stifle the growth of the market. Moreover, as barcodes and RFID are easy to replicate, consumers can be fooled and thus, hindering the global market growth. In addition, there is a lack of appropriate knowledge and awareness regarding the importance of anti-counterfeiting technologies among consumers. The unawareness is responsible for hampering the market growth. Henceforth, the high production and investment cost is further expected to impede the market.

Anti-Counterfeiting Packaging Market Segmentation Analysis

By Technology Analysis

RFID Dominates the Technology Segment Due to its Significant Usage among Varied End-use Industries

Based on the technology, the market is segmented into RFID, holograms, and barcodes. RFID is the dominating technology segment and holds the largest market share. RFID holds a microchip under the label of any product. It results in monitoring and securing the product motion by tracking & authenticating. The technology is highly used by the food & beverages and pharmaceutical industries to prevent the spread of fake products such as FMCG products, food items, vaccines, and drugs. It thus results in the rapid growth of the RFID segment. The medical sector highly utilizes anti-counterfeit technologies to maintain organized records of medicinal products and prevent them from falling into counterfeiting acts.

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By End-Use Analysis

Food & Beverages Dominates the Market Due to the Widespread Usage of Anti-Counterfeiting Packaging in the Food Industry

Based on the end-user, the market is segmented into food & beverages, healthcare & pharmaceuticals, industrial & automotive, consumer electronics, and others. Healthcare and pharmaceuticals are the leading end-use segment of the anti-counterfeiting packaging market globally. The rising demand for anti-counterfeiting products owing to the increasing sale of fake drugs is the key factor driving the growth of the healthcare & pharmaceuticals sector. The segment also accounts for the highest market share due to the rapid adoption of anti-counterfeiting packaging solutions to eliminate the manufacturing of duplicate medicine worldwide.

REGIONAL INSIGHTS

The market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

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North America is the dominating region of the global anti-counterfeiting packaging industry. The rapid development of several end-use industries and the presence of key pharmaceutical manufacturers in the U.S. drive regional growth. Moreover, the rising demand for the products enabled the track & trace technology will also foster market growth in the North American region.

Europe is the second largest region and is expected to grow rapidly in the upcoming years. Growing usage of RFID technology in the region drives the regional market growth of the anti-counterfeit packaging market. The rapidly augmenting food and pharmaceutical industries in the European region also cushion the market growth.

Asia Pacific is the fastest-growing region and holds the third-largest position. Technological advancements by manufacturers boost regional growth.

Latin America will witness steady growth due to the rising demand for anti-counterfeit technologies for food packaging products.

List of Key Companies in Anti-Counterfeiting Packaging Market

Key Participants in the Market Witnessing Significant Growth Opportunities

The global market is highly fragmented and competitive. Regarding market share, the few major players dominate the market by offering innovative packaging in the packaging industry. These major players in the market are constantly focusing on expanding their customer base across the regions and innovation.

Major players in the market include CCL Industries Inc., 3M Company, Zebra Technologies Corporation, SML Group, SICPA Holding SA, and others. Numerous other players operating in the industry are focused on delivering advanced packaging solutions.

List of Key Companies Profiled:

• CCL Industries Inc. (Canada)


• 3M Company (U.S.)


• Zebra Technologies Corporation (U.S.)


• SML Group (China)


• SICPA HOLDING SA. (Switzerland)


• Avery Dennison Corporation (U.S.)


• AlpVision. (Switzerland)


• Authentix. (U.S.)


• BrandWatch Technologies (U.K.)


• Impinj, Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• October 2022 – Drug delivery systems maker Gerresheimer and science and technology company Merck have jointly developed a digital twin solution to maintain traceability and trust in the pharmaceutical supply chain. The firms have collaborated & developed a Proof of Concept (PoC) to offer primary packaging with a unique ID to access its trustworthy digital twin.


• June 2022 - ExxonMobil Lubricants declared the launch of the 'Mobil Super'- a lubricant for passenger vehicles made available with improved packaging offering a new QR-code-based anti-counterfeit feature on the bottles for the customers to verify the product authenticity.


• September 2021 – Systech, a leading company, announced the expansion of its business into the food & beverages industries with the launch of its UniSecure platform at AIPIA. The company is known for its solutions in traceability, anti-counterfeiting, pharmaceutical regulations, and supply chain technologies.


• February 2021 - Covectra launched a new version of StellaGuard, a 'smart' label, and mobile authentication technology. It allows brand owners, retailers, consumers, and other End-Users to identify, validate, and track several products (including pharmaceuticals) to maintain safety and combat counterfeiting.


• July 2020 - Ventiv Design introduced its sustainable, anti-counterfeit, and bespoke packaging line to the nascent cannabis market. The company is primarily committed to combating counterfeit THC products and environmentally unsustainable packaging that is becoming increasingly prevalent in an industry riddled with excess plastic, tainted counterfeits, and non-recyclable packaging.


• October 2019 - Toppan Printing and Amcor collaborated to offer an anti-counterfeiting solution for the wine and spirits markets. Toppan's expertise in developing NFC tag-based high-security technologies and Amcor's manufacturing and supply capabilities to develop InTact are combined, and a capsule with an integrated NFC tag is developed that detects opening or opening or tampering.

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The report provides detailed market analysis and focuses on key aspects such as leading companies, competitive landscape, product/service types, porters five forces analysis, market shares, and leading applications of the product. Besides, the report offers insights into the market trends and highlights key industry developments. In addition to the above factors, the report encompasses several factors that contributed to the market's growth in recent years.

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