Personalized Gifts Market Size, Share, and COVID-19 Impact Analysis, By Type (Clothing, Mug, Jewelry, Photo Frames & Prints, and Others), By Distribution Channel (Online and Offline) and Regional Forecast, 2024-2032

The personalized gifts market has witnessed robust growth, driven by the increasing demand for unique and customized products that offer a personal touch. Personalized Gifts are customized gifts in the form of mugs, photo frames, and cushions imprinted with a picture, name, or message, made exclusively for an individual. The rapidly evolving gift-giving and celebration trends favor market expansion. Personalization allows individuals to transform conventional or ordinary gifts into more creative and unique gifts by adding colors, illustrations, and unique expressions. As a result, personalized gifts are becoming a preferred choice among an expanding number of individuals worldwide. They are also ideal for weddings, birthdays, and anniversaries. A wide variety of personalized blankets, accessories, and prints on offline and online distribution channels further accelerates the market growth.

Recent years have witnessed increasing product launches, likely to fuel product sales in the coming years. For instance, in January 2022, NAYAB, an Indian online jewelry brand, launched its new collection for Valentine’s Day, including personalized gift items and premium jewelry. In addition, an increasing number of brands offering personalized gifts, such as Ferns N Petals and Snappy Gifts, promoting their products through social media platforms such as Instagram and Facebook supports the market expansion. Despite the rising preference for personalized gifts, the increasing product cost compared to ordinary or conventional gifts impedes the market growth.

Impact of COVID-19 on the Personalized Gifts Market

The COVID-19 crisis has significantly affected the global personalized gifts market growth. The unprecedented pandemic impacted individuals’ ability to safely gather at parties and celebrations, notably in 2020, hampering the product demand. Furthermore, COVID-19 restrictions were imposed across countries, canceling events such as weddings, anniversaries, and birthdays, which decreased product demand. The temporary closure of manufacturing plants further hampered personalized gift production globally. However, product sales gradually increased in 2021, notably through online distribution channels, as COVID-19 restrictions were relaxed in several countries.

Key Insights

The report will cover the following key insights:

• Overview of Gifts Industry (Parent Market).


• Supply Chain Analysis.


• Industry SWOT Analysis.


• Key Industry Developments (Product launch, Merger, Acquisition, Partnership).


• Impact of COVID-19 on Personalized Gifts Market.

Regional Analysis

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The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America accounted for the largest global personalized gifts industry share in 2022, backed by growing celebrations and party trends, notably among youth. Moreover, recent years have witnessed increasing product launches, favoring regional market expansion. For instance, in January 2023, 1-800-FLOWERS.COM, Inc., a New York, U.S-based gift retail company, expanded its personalized gifts product offering by adding products from Things Remembered brand (an Ohio, U.S-based personalized gift retailer) that offers a range of personalization options through its e-commerce website.

Asia Pacific is expected to witness significant growth during the forecast timeframe. The presence of numerous companies offering personalized gifts across the region, including IGP.com, Ferns N Petals, Event gift set, and Photobook Worldwide, increase product availability & range and contribute to the regional market growth.. In addition, factors such as increasing consumer disposable income, e-commerce development, and improving standard of living support Asia Pacific market growth.

Key Players Covered

The report will include the profiles of key players such as Marks and Spencer plc, CafePress, Card Factory, Cimpress, Hallmark, Shutterfly, Inc, Zazzle Inc, Bed Bath & Beyond Inc, Signature Gifts, and Uncommon Goods LLC.

Personalized Gifts Market Segmentation Analysis

Analysis by Type

Based on type, the global personalized gifts industry is segmented into clothing, mugs, jewelry, photo frames & prints, and others. The clothing segment held a major market share in 2022. Personalized clothing includes t-shirts, hoodies, caps, bath robes, and baby apparel. Personalization is the major factor determining the value of such gifts. In this respect, the high scope of customization due to the wide variety of clothing products boosts segmental growth.

Analysis by Distribution Channel

The personalized gifts market is categorized as offline and online based on the distribution channel. The online segment is expected to grow considerably during the forecast period, backed by increasing internet penetration, growing digitalization trends, and evolving online shopping trends. In addition, increasing product launches through online stores support segmental growth. For instance, in November 2021, M&M'S, a Hackettstown, U.S.-based chocolate brand, introduced its holiday gift collection, including personalized gift boxes. The products are available through the company’s website (MMS.com). Customers can customize the gift box by choosing colors and adding messages, photos, and clip art.

Key Industry Developments

• July 2020: PlanetArt, LLC, a Courbevoie, France-based e-commerce company specializing in personalized products, launched FreePrints Gifts, its new mobile app offering personalized gifts.


• April 2023: DC Wine & Spirit, a U.S.-based online liquor company, introduced its new personalized gift range featuring custom and hand-painted champagne and wine bottles.