Artificial Nails Market Size, Share & Industry Analysis, By Type (Wrap Nails and Press on Nails), By Material (Acrylic Nails, Gel Nails, Dip Powder, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail, and Others), and Regional Forecast, 2024-2032

The global artificial nails market size was valued at USD 1.45 billion in 2023. The market is projected to grow from USD 1.52 billion in 2024 to USD 2.37 billion by 2032, exhibiting a CAGR of 5.75% over the forecast period. Asia Pacific dominated the artificial nails market with a market share of 33.1% in 2023.

Artificial nails, also known as fake nails or false nails, are extensions placed over natural nails as fashion accessories or to enhance nail appearance. These nails are made from various materials, including acrylic, gel, powder, and others. In addition, they are typically applied to the natural nail or nail bed to add length and strength. Furthermore, the growing influence of social media platforms and beauty influencers has led to the growing trend of nail art and self-expression, thus boosting product demand as a quick and customizable option.

Advancements in technology have made artificial nails more realistic, durable, and easier to apply, making them more appealing to a broader audience, positively influencing the global artificial nails market trends. Furthermore, the popularity of the products is growing significantly owing to their convenience, eliminating the need for frequent nail salon visits coupled with the time-consuming process of traditional manicures. In addition, the affordability of these products compared to salon manicures is attracting budget-conscious consumers across the globe. The growing availability of nail care products propels the market growth.

Furthermore, unlike other industries, the market sustained the impact of COVID-19 considerably as individuals sought at-home beauty solutions owing to the rise in health concerns and salon closures in 2020.

Artificial Nails Market Trends

Growing Popularity of Customized and Eco-Friendly Products to Propel Market Growth

Artificial nails have witnessed a surge in creativity and innovation in recent years, with several trends captivating the beauty industry. One prominent trend is the rise of customizable presses on nails. These nails offer a convenient and affordable way to achieve salon-quality designs at home, allowing the consumer to alter their look frequently. Furthermore, another popular trend is the incorporation of eco-friendly materials, reflecting growing sustainability concerns among individuals. Biodegradables and non-toxic materials are being used to create products that are both environment-friendly and stylish at the same time.

Nail art has become increasingly personalized and intricate. From floral designs and geometric patterns to abstract art and glitter galore, there is a wide range of artistic expressions that are trending across countries. In addition, the use of nail embellishments such as charms, crystals, and pearls has added a new dimension to nail art, creating a more dynamic and eye-catching look. Moreover, negative space designs and matte finishes are also gaining popularity, offering modern and minimalist aesthetics. Overall, the market showcases a blend of creativity, sustainability, and individuality, allowing individuals to express their unique style in exciting new ways.

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Artificial Nails Market Growth Factors

Increasing Consumer Expenditure and Rising Influence of Social Media Platforms to Favor Market Expansion

There has been a sharp incline growth curve in consumer spending on personal care and cosmetics products in recent years, fueled by economic growth and higher disposable incomes. Moreover, consumer spending is rising due to several factors, including increased awareness of self-care, changing societal norms, rising disposable income, and the growing influence of social media.

The surge in the changing perception of self-care and increased consciousness of seeking presentable and confident among working women boost product demand. Social media also plays a crucial role in driving the market growth. Various social media platforms, including Pinterest, Instagram, YouTube, Facebook, and TikTok, have a profound influence on beauty trends and consumer behavior. In addition, the rising availability of the product, nail art designs, and tutorials across these platforms by celebrities, influencers, and nail artists propel the market growth. Furthermore, the constant exposure to new beauty trends and the viral nature of social media significantly influence beauty enthusiasts to replicate popular styles and invest more in these products.

Evolving Fashion Trends Globally to Boost Product Demand

The beauty and fashion industry is known for its dynamic and ever-evolving nature. Changing fashion trends have a profound impact on the market, driving significant growth and innovation within the industry. Moreover, new fashion trends are frequently emerging due to fashion shows, celebrity styles, and cultural influences. As these new trends emerge, consumers’ adoption and choices for the latest looks, designs, sizes, and colors also evolve.  For instance, the present trend toward minimalistic and natural looks is increasing demand for simpler nail designs and nude-colored nails.

Fashion trends often vary with seasons and events, such as holidays, festivals, and weddings. During these seasons and events, the demand for decorative products with specific colors, designs, and themes increases. Furthermore, celebrities and influencers play a vital role in popularizing new fashion trends by showcasing new nail designs and products, leading to increasing adoption among their fans and followers.

RESTRAINING FACTORS

Increasing Allergic Reactions and High Maintenance Costs to Hamper Market Growth

Artificial nails have several downside effects and can pose potential risks to the natural nail bed. The presence of various hazardous chemicals, including ethyl methacrylate, methyl methacrylate, pigments, dyes, acrylates, and dibutyl phthalate, can cause skin irritations and allergic reactions. Moreover, these products create a barrier between natural nails and the nail bed, trapping moisture and increasing the risk of fungal or bacterial infections. In addition, this can lead to nail infections, discoloration, and even permanent damage to the natural nails.

The prolonged exposure and regular usage of these products can weaken the natural nail bed over time. In addition, the process of applying and removing can lead to thinning, brittleness, and peeling of natural nails. Furthermore, these products require regular maintenance to keep their structural integrity and appearance. The global artificial nails market share is being hampered owing to high maintenance costs due to frequent nail salon visits for fill-ups, repairs, and removal.

Artificial Nails Market Segmentation Analysis

By Type Analysis

Ease of Application and Versatility to Boost Demand for Press on Nails

The global market analysis includes wrap nails and press on nails based on type. The press on nails segment dominated the global market in 2023 owing to the rising availability of a wide range of products with various designs, colors, and sizes. Press on nails can be easily applied without any assistance or need for professional salon services and are durable and long-lasting. In addition, these nails are designed for quick and easy application and removal using adhesive glues. Furthermore, the versatility of press on nail designs, ranging from classic French tips and bold stiletto shapes to intricate designs, suits every taste and occasion. Moreover, they can be easily shaped, trimmed, or painted to suit an individual’s preference.

The wrap nails segment is expected to grow significantly throughout the forecast period. Wrap nails offer a natural appearance as thin and flexible material imitates the natural shape of the nail. These nails act as a barrier and shield natural nails from breakage or damage caused by everyday activities. Furthermore, the increasing availability of customized products is expected to drive the segment’s growth in the coming years.

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By Material Analysis

Increasing Need for Individual Preferences to Accelerate Acrylic Nails’ Sales

By material, the market is segmented into acrylic nails, gel nails, dip powder, and others. The acrylic nails segment dominated the global market share in 2023. Acrylic nails are the most popular type and are made by mixing a liquid acrylic product with a powdered acrylic product to form a dough-like substance. These nails can be sculpted into various shapes, including square, round, almond, and stiletto, to suit individual preferences. In addition, they can be customized with nail art and embellishments, allowing consumers to personalize their unique style and personality. Furthermore, the ease of application and aesthetics imparted by acrylic nails mainly support higher demand among consumers.

The gel nails segment is expected to grow significantly over the forecast period owing to its natural appearance, shortened drying time, less maintenance, and flexibility. These nails are usually known for longevity and are safer compared to other materials as they emit fewer fumes and odors during the application process.

By Distribution Channel Analysis

Specialty Stores Segment Dominated Due to Growing Availability of Expert Advice

The report analyzes supermarkets/hypermarkets, specialty stores, online retail, and others based on distribution channel. The specialty stores segment held the major market share in 2023 owing to the rising availability of personalized services, expert advice, and tailored recommendations. Moreover, the advantage of a tactile shopping experience allowing consumers to examine products physically, receive personalized assistance from sales associates, and make immediate purchases without waiting for shipping propels the segment’s growth.

The online retail segment is expected to grow significantly throughout the forecast period owing to the rising internet penetration and the number of smartphone users across the globe. Moreover, online retail stores offer the convenience of shopping anytime and anywhere. This, coupled with the availability of a wide variety of products and the growing popularity of online shopping, propels the segment’s growth. Furthermore, several prominent players are focusing on expanding their online presence. For instance, in April 2022, Kiss Products, a New York, U.S.-based artificial nail company, launched its new e-commerce site, Falscara.com.

REGIONAL INSIGHTS

Geographically, the global market for artificial nails is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

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Asia Pacific held the major market share in 2023 owing to increasing consumer spending power and rising disposable incomes across India, Japan, South Korea, and China. Moreover, the growing popularity of salons and rising consumer awareness regarding personal care boosts product demand across the region. Several new industry participants are launching their brands across the region. For instance, in May 2022, Sonakshi Sinha, a famous Indian actress, launched its new artificial nails brand, SOEZI. According to the company, the new brand offers press on nails.

Europe’s market for artificial nails is expected to grow significantly throughout the forecast period owing to the increasing number of nail care services and salons, along with the willingness of consumers to pay a high price for superior quality products. Various major market participants are launching new innovative products. For instance, in October 2022, O.P.I., a brand of Wella company, a Switzerland-based beauty company, launched its first artificial nails, OPI x PRESS/ON. According to the company, the new nails are available in over 15 OPI shades, including Alpine Snow, Cajun Shrimp, and Big Apple.

North America’s market for artificial nails is expected to grow considerably throughout the forecast period owing to the high presence of leading players and the rising consumer spending power. In addition, the beauty and personal care products market in Canada is anticipated to flourish and grow exponentially in the coming years. As per the International Trade Administration report published in 2022, the recovery of the beauty and personal care industry in Canada presents a lucrative opportunity for cosmetic product exporters from the U.S., which in turn is expected to favor the market growth. Several prominent players are launching new products to expand their product portfolios and boost sales. For instance, in January 2024, Kiss Products, a New York, U.S.-based nail products company, launched its new gel manicure system, Salon X-tend LED Soft Gel System. According to the company, the new collection features 18 ready-to-wear styles in a variety of lengths, shapes, and finishes.

Artificial nail demand across the South America and the Middle East & Africa markets is forecast to witness positive growth in the foreseeable future. The growing awareness and emphasis on beauty and personal care among women in the UAE, Saudi Arabia, and South Africa, coupled with rising disposable incomes across countries, drives the global artificial nails market growth.

KEY INDUSTRY PLAYERS

Prominent Players Focus on New Launches to Diversify their Product Portfolio

Intense competitive rivalry characterizes the global market for artificial nails. The presence of prominent players leverages their strong brand presence and loyalty to be abreast of the competition. In recent years, market players have focused on new launches as one of their key strategies to gain a competitive advantage and capture major market share. For instance, in May 2023, Kiss Products, a New York, U.S.-based nail products company, launched its new collection of pedicure options with no-glue needed instant toenails. According to the company, the new product has 60 premium designs and colors and each kit features 24 waterproof nails, a prep pad, a manicure stick, and a mini nail file.

List of Top Artificial Nails Companies:

• Ardell Lashes and Beauty (U.S.)


• Hand and Nail Harmony U.S.)


• Marmalade Cosmetics (U.S.)


• Kiss Products (U.S.)


• Anise Cosmetics (U.S.)


• Beauty 21 Cosmetics Inc. (U.S.)


• Naio Nails (U.K.)


• KM Nail Manufacturer (U.S.)


• Dashing Diva (U.S.)


• Sheba Nails Inc. (U.S.)


• Senboma (China)

KEY INDUSTRY DEVELOPMENTS:

• March 2024: Nicki Minaj, a Popular American rapper and singer, launched Pink Friday Nails, a press-on nails business, along with nail artist Yvett Garcia. According to the company, the collection is available in 11 designs in a variety of colorways, including matte and chrome bases.


• October 2022: Sheba Nails, a global manufacturer of nail art and fingernail products in the U.S., launched their innovative fingernail design in different sizes and shapes, offering a variety of nail products that consist of LED and UV Gels.


• October 2022: Kiss Products Inc. launched a new platform called BEAUTIFY, which is an online beauty service providing platform focusing on all inspiring and educating indispensable sources of information.


• September 2022: Young Nails, a prominent player in the nails market, launched a new acrylic nailing system and hard gel system.


• May 2022: Sonakshi Sinha, a popular Indian actress, launched SOEZI, a press-on nails brand featuring a range of products.

REPORT COVERAGE

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The report analyzes the market in-depth and highlights crucial aspects such as prominent companies, type analysis, materials, and distribution channels. Besides this, it provides insights into the global market trends and highlights significant industry developments. In addition, the market analysis report provides various key insights into the market.

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