Athleisure Market Size, Share & Industry Analysis, By Type (Mass and Premium), By Product (T-Shirt, Hoodies, Sweatshirt, and Pullovers, Yoga Pants & Leggings, Sports Bras, Sweatpants and Joggers, Athletic Shorts, and Others), By End-use (Men, Women, Children, and Unisex), By Distribution Channel (E-commerce/Online Stores and Offline), and Regional Forecast, 2024-2032

The global athleisure market size was valued at USD 311.48 billion in 2023. The market is projected to grow from USD 338.48 billion in 2024 to USD 716.05 billion by 2032, exhibiting a CAGR of 9.82% over the forecast period. Asia Pacific dominated the Athleisure Market with a market share of 24.71% in 2023.

Athleisure wear is a fashion trend characterized by the blending of athletic and leisure wear. It incorporates clothing designed for workouts and other athletic activities but is also suitable for casual, everyday wear. Athletic style products include sports bras, yoga pants, leggings, sweatpants, joggers, hoodies, sweatshirts, pullovers, athletic shorts, t-shirts, and sneakers emphasizing functionality, comfort, and style. The market has observed noteworthy growth over the last couple of years, driven by altering consumer lifestyles, increasing health consciousness, and willingness to spend more on health and style-associated products. Consumers are more inclined toward fitness and prefer versatile clothing that supplements their active routines. Additionally, the rise of flexible remote work environments has contributed to the popularity of athletic wear, as relaxed dress codes have become more common.

The COVID-19 pandemic significantly affected the market, disrupting supply chains and logistics movements. However, the pandemic considerably altered consumer buying patterns, with a solid shift observed toward comfortable versatile clothing owing to work-from-home settings. As consumers began prioritizing fitness and health, sales of trendy casual wear and workout apparel spiked. Activewear outfit brands quickly adapted to this demand, introducing innovative, stylish, and functional designs that catered to the growing trend of casual, home-friendly fashion.

Athleisure Market Trends

Rapid Order Delivery, Use of Alternative Delivery Tools, and Sustainability in Logistics Trending Amongst Consumers

The fusion of athletic wear and leisurewear continues to evolve, driven by shifts in consumer lifestyles and fashion sensibilities. One of the major trends in the market is the rise of sustainability. Brands are increasingly using eco-friendly materials such as organic cotton and recycled polyester, responding to consumer demand for environmentally responsible products. Another emerging trend is the integration of technology in fabrics. Features such, as anti-odor, moisture wicking, and UV-protective are becoming trendy, improving the functionality of athletic clothes. Few other trends in the market include smart fabrics with embedded sensors that monitor health metrics are gaining popularity.

The pandemic has influenced design trends, with comfort and versatility being at the center of attraction. Oversized hoodies, joggers, and stretchy leggings that can transition seamlessly from workout to work-from-home settings are in high demand. There is a growing emphasis on stylish, fashion-forward designs that make athleisure wear suitable for casual and semi-formal occasions.

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Athleisure Market Growth Factors

Rising Trend of Health and Wellness to Boost Market Growth

The growing emphasis on health and wellness is significantly driving the growth of the market. As more individuals prioritize fitness and active lifestyles, the demand for athletic clothing products that seamlessly transition from workouts to daily activities has surged. This trend is fueled by increasing awareness of the benefits of physical activity and the desire for comfort and functionality in everyday wear. Consumers are seeking apparel that supports their active routines.

Shift in Fashion Preferences to Impel Market Expansion

A notable shift in fashion preferences toward casual and comfortable clothing has propelled the athletic attire market growth. The blending of athletic wear with everyday fashion has become a mainstream trend, appealing to a broad demographic. This shift is driven by changing work environments, including flexible and remote work arrangements, where comfort and styles are highly appreciated. Additionally, the rise of social media platforms and influencer culture has played a crucial role in popularizing athletic attire, as celebrities and fashion icons endorse and showcase these versatile styles, further boosting market growth.   

RESTRAINING FACTORS

Increase in the Number of Cheap and Counterfeit Products May Hinder Market Growth

Premium, high-quality products offered by leading brands are costly, leading to the proliferation of local manufacturing units that produce first and second copies of these original products, replicating exact designs and patterns. These counterfeit products have flooded the market, affecting brand image and sales, causing revenue losses, and diverting consumers away from authentic brands, which restricts market growth.

Athleisure Market Segmentation Analysis

By Type Analysis

Mass Segment Dominated owing to Rising Trend of Online Shopping

By type, the market is divided into mass and premium. The mass segment held the largest share of revenue in 2023 and is forecast to maintain its leading position during the projected period. The segment is expanding in response to increased online shopping frequency coupled with the constant production of athleisure apparel in a variety of designs and patterns with affordable pricing and shorter turnaround times. Moreover, their easy accessibility and availability, both online and offline, prompt consumers to shop more, leading to increased purchase rates. Additionally, in the mass category, retailers swap sold-out items with new arrivals rather than restocking inventory, which further escalates purchasing frequency.

The premium athleisure segment is set to grow at the fastest CAGR during the forecast period (2024-2032), owing to the rising spending power of consumers and growing appetite for high-end fashion. South Asian countries, in particular, have witnessed a steep incline in the number of millionaires. For instance, according to the Credit Suisse Global Wealth Report 2022, the number of millionaires in India is expected to reach 1.6 million by 2026 from 796,000 in 2021. Developing economies such as India, China, Brazil, Argentina, and Indonesia are attracting Western Luxury brands.

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By Product Analysis

Sweatpants and Joggers Segment to Lead in Response to Rising Influence of Hip-Hop Culture 

By product, the market is divided into t-shirt, hoodies, sweatshirt, and pullovers, yoga pants & leggings, sports bras, sweatpants and joggers, athletic shorts, and others. The sweatpants and joggers product segment is expected to grow at the fastest CAGR over the coming years. The rise of fitness culture, accompanied by the rising influence of hip-hop culture, has popularized sweatpants and joggers as both streetwear and leisurewear. These clothing items offer unmatched comfort with loose, relaxed fit while their softer materials make them ideal for extended wear. Moisture-wicking properties, four-way stretch, and seamless construction of sweatpants and joggers further attract consumers, incorporating them into daily routines and enabling easy movements.

The t-shirt product accounted for the highest market share in 2023. Athletic t-shirts are popular among consumers due to their multiple features such as stretchability, moisture-wicking ability, and breathability, making them suitable for both casual wear and athletic pursuits. This flexibility entices consumers seeking comfortable yet stylish outfit alternatives for everyday use.

By End-Use Analysis

Ability of Athleisure to Impart Chic, Stylish yet Athletic Look Contributes to Growth of Women’s Segment

Based on end-use, the market is segmented into men, women, children, and unisex. The women’s segment dominated the segment, driven by the increasing number of women participating in outdoor activities and the wide range of options available to them, featuring infinite designs and patterns. Market players are also constantly keeping up with changing consumer demands to stay ahead of the competition by working on product innovation and new launches. For instance, in August 2022, the renowned European fashion label for young women, launched its newest line, “ONLY PLAY”, entering the athletic clothing market. The brand offers excellent craftsmanship, feminine details, and improved functionality, blending the recent sportswear and fashion trends.

The men segment is projected to grow at the fastest CAGR during the study period.  The market includes a wide range of stylish clothing tailored to men’s preferences and tastes. From athletic streetwear to sleek workout gear, men can find a variety of apparel that reflects their style while performing well during intense physical activities. These activewear outfits allow men to express themselves fashionably while embracing athletic yet casual aesthetics.

By Distribution Channel Analysis

Offline Segment Holds Leading Position Catered by Personalized Consumer Service

Based on distribution channel, the market is segmented into e-commerce/online stores and offline. The offline segment captured the highest market share in terms of revenue in 2023. Offline platforms, such as sporting goods retailers, offer a wide range of brands and products, and a specialized selection of products along with personalized consumer service and tailored assistance from sales executives. Moreover, the in-person experience of shopping enables consumers to examine the craftsmanship of the product, touch and feel the fabric's quality, and try on apparel to access the final look.

The e-commerce/online stores segment is poised to grow significantly over the coming years owing to convenience offered by the platform. Consumers can browse and order thousands of products from the comfort of their homes, with easy transactions or Cash on Delivery (COD) options, eliminating the need to visit physical stores. This accessibility has attracted a broader customer base to e-commerce platforms.

REGIONAL INSIGHTS

Geographically, the market is divided into North America, South America, Europe, Asia Pacific, and the Middle East & Africa.

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North America led the growth of the global market with a revenue share of 37.53% in 2023. The U.S. is one of the key contributors to the market’s growth. The region spends extensively on R&D of textiles and sustainability, focusing on the use of ethically sourced materials including organic cotton and recycled nylon and low-impact manufacturing processes. These efforts have positively influenced the North American athleisure market growth.

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Europe held the second position in the market, and one of its key drivers include high awareness and understanding regarding the importance of health and wellness. Social trends, such as a preference for comfort and casual dressing coupled with rise in remote working and flexible routines have encouraged European consumers to opt for athletic clothes. Moreover, the presence of leading industry brands Such as Adidas AG, PANGAIA, Sweaty Betty, Beyond Yoga, Alo Yoga, and Girlfriend Collective in Europe supplements market growth.

Asia Pacific is projected to grow at the fastest CAGR over the forecast period. The booming textiles markets in India, China, Japan, Vietnam, Indonesia, and Bangladesh have led to abundant availability of textiles and fabrics used in athletic wear, thereby increasing consumption in the region. Additionally, the growing focus on fitness activities and the expansion of international brands in the region also are major drivers for the industry growth.

KEY INDUSTRY PLAYERS

Market Players Focus on Collaboration and New Product Launch to Expand their Reach 

The global athleisure market is highly competitive due to the presence of numerous well-known players along with domestic players including Adidas, Nike, Under Armour, and lululemon. These brands constantly innovate in terms of sustainability, fabric technology, and new designs to cater to the evolving consumer demands. Moreover, the market has witnessed a surge in collaborations between fashion designers and athletic brands, further blurring the lines between sportswear and everyday fashion. Market players are emphasizing product innovation and differentiation as key strategies, along with partnerships, mergers, and acquisitions. Collaboration is also a major strategy adopted by brands, as collaboration with well-known personalities helps them gain wider access to their audience while launching new products. For instance, in October 2021, Nitches signed John Lewis as its first celebrity influencer for its athletic clothing line.

LIST OF TOP ATHLEISURE COMPANIES:

• Lululemon Athletica Inc. (Canada)


• Adidas AG (Germany)


• Under Armour, Inc. (U.S.)


• Hanesbrands Inc. (U.S.)


• EILEEN FISHER (U.S.)


• Vuori (U.S.)


• Outerknown (U.S.)


• PANGAIA (U.K.)


• Wear Pact, LLC (U.S.)


• PUMA SE (Germany)

Key Industry Developments:

• February 2024: lululemon, a company manufacturing athletic apparel, footwear, and accessories for yoga, running, training, and most other activities, launched a footwear collection offering athletes a complete uniform from head to toe. This includes debut casual sneaker, Cityverse and new running models: Beyondfeel and Beyondfeel trail. The collection is available for both men and women, online and in select stores across Europe, North America, and Mainland China.


• October 2023: Bata India announced the expansion of its product portfolio in athleisure and activewear clothing with the launch of “Power Acti-Wear”. This newly launched collection offers a range of t-shirts, shorts & tracks that focus on comfort and contemporary style while seamlessly blending functionality and styling. The Power Acti-Wear range is designed with technologies such as, Acti-Vent, Qik-Dry, Feather Tech, and Acti- Stretch. X        


• October 2022: Metro Brands, a significant footwear retailer, signed a share purchase agreement to acquire 100% shareholding of Cravatex Brands. This acquisition highlighted the company’s efforts to expand its presence in the sports and athleisure space in India, broadening the opportunities for the athleisure industry growth.


• May 2022: Under Armour announced the launch of its direct-to-consumer platform, UnderArmour.com, after transitioning to a distributor model and Underdog Athletics as the local distributor and master franchise. This development aims to increase the company’s share in online distribution channels while providing the same experience to that of its offline stores.


• February 2022: New Balance collaborated with Myntra, an online fashion-focused marketplace in India. With this launch of the sportswear brand on its platform, Myntra continues to expand its international brand portfolio.

REPORT COVERAGE

The market research report provides a detailed analysis of the market and focuses on key aspects such as the competitive landscape, services, and leading product types. Besides this, the report offers market insights and highlights key industry developments. In addition to the aforementioned factors, the market report encompasses several factors that have contributed to the industry growth in recent years.

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Report Scope & Segmentation