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The increasing adoption of automatic content recognition technology by content creators for applications such as audience measurement and broadcast monitoring has directly impacted the market's growth. Additionally, the growing requirement among organizations to understand customer behavior and the increasing number of hosted automatic content recognition solution providers are also included in the automated content recognition market.
The content on the television screen is digitally marked for automatic content recognition. This data can be used to recognize on-screen content and sync with other devices that support automatic content recognition, such as tablets and phones.
Some of the companies like L.G. and Samsung integrated automatic content recognition technology into their Smart T.V.s. These smart T.V.s can then track the content stream identify what viewers are watching on T.V. Many organizations are venturing into the field of automatic content recognition. Automatic content recognition allows companies to extend their television efforts to digital platforms and track engagement, attribution, and success of campaigns that aren't targeted across all media.
The outbreak of the COVID-19 pandemic is positively impacted the global automatic content recognition market. It is due to increased internet use in the pandemic, rose sale of communication platform, and growing urbanization worldwide. In the coming years, the use of automatic content recognition will increase due to all these factors.
Key Market Driver -
Increased integration of automatic content recognition in smart TVs and rising expansion of modern automatic content recognition technology in the industry. to drive the market growth.
Key Market Restraint -
Privacy and security issues as well as an increasing demand for more bandwidth and massive server infrastructure to restrict the market growth
The major companies in the global automatic content recognition market include Microsoft Corporation, Digimarc Corporation, Google, Inc., ACRCloud, Nuance Communication, Inc., ArcSoft, Inc., Apple, Inc., Audible magic Corporation, IBM Corporation, Gracenote, Inc., Ivitec, Vobile, Inc., Kantar Media U.K. Ltd., MuleSoft LLC, Mufin GmbH, and others.
North America is expected to hold a significant market share in the global automatic content recognition market. It is owing to rapid technological adoption and rising investments in research and development in automatic content recognition. The region also considers as one of the leading media and entertainment industries. These are all factors driving the market growth in North America.
The market in Europe holds a considerable market share owing to the increasing usage of social media and increased mobile use in the region. The automatic content recognition market in Asia-Pacific is expected to grow rapidly in the forecast period, owing to rising usage of ACR-enabled smart devices in countries such as China, India, and Australia and growing technological adoption in the region. Additionally, increasing mobile users, increasing population, successful I.T. & telecommunication, and the mounting popularity of BYOD technology also contribute to market growth in the region.
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