Automotive Graphics Display Controllers Market Size, Share and COVID Impact Analysis, By Product (In-Vehicle, Center Stack Display, Instrument Cluster, Head Up Display, and Rear Seat Entertainment System), By Vehicle Type (Passenger Cars and Commercial Vehicles), By Type (Touchscreen Controller, Graphic LCD Controller, Others), By Application (In-Vehicle Entertainment, ADAS, HUDs, and Others), By Size (Up to 5 Inch, 5-10 Inch, and Above 10 Inch), By Sales Channel (OEM and Aftermarket) and Regional Forecast, 2024-2032

An automotive graphics display controller is a device used to control and manage the display of graphics and information on various vehicle screens, such as instrument clusters, HUDS, Multimedia screens, etc. It is responsible for processing and rendering the graphic output of the video content on the vehicle, providing a clean U.I. for the driver and the passenger. It provides high-speed, real-time, high-resolution graphics and video output and can also have touch and gesture recognition.

In July 2022, Socionext introduced a smart graphic display controller unit for functional safety. These devices are essential in a wide range of automotive, especially in passenger cars and commercial vehicle segments.

Impact of COVID-19 on the Automotive Graphics Display Controller Market

The COVID-19 pandemic impacted the automotive graphic controller market considerably. The market witnessed high supply chain disruptions affecting the production of controller components. The lockdown restricted the traveling and movement of goods, leading to inventory shortages and delays in the provision of raw materials.

Many automotive manufacturers temporarily shut down their production units, leading to delays and backlogs of orders. Also, there was a decline in demand for the vehicles due to the shutdown, which decreased demand for the vehicle's graphics display controller unit. There has been a high shift to online sales in graphics display controller units. This meant manufacturers needed to prioritize features that were available at that time, like infotainment systems and display screens, which, after the pandemic, increased the demand for automotive graphics display controller units. With increased demand and more focus on advanced features such as ADAS, the demand and sales of these systems is expected to continuously grow as car manufacturers introduce more and more advanced features in their vehicle and autonomous vehicles gain momentum.

Segmentation

Key Insights

The report will cover the following key insights:

• Key Industry Developments – Mergers, Acquisitions, and Partnerships


• Porter's Five Forces Analysis.


• Technological Developments


• Impact of COVID-19 on the global automotive graphics display controller market.

Analysis by Product

The in-vehicle center stack display, commonly known as a multimedia system in the middle of the dashboard, has a certain type of display controller that runs the car's LCD, LED, or OLED panel. These panels are the majority of the time most manufactured display graphics controllers. These units are also used in electric and hybrid vehicles and are expected to drive growth in the automotive graphics display controller market.

Analysis by Vehicle Type

The passenger cars segment is accepted to achieve the highest growth rate due to ramped-up production of small vehicles after COVID-19 and increased sales of four-wheelers and compact cars. Passenger cars use various controllers for displays, such as multimedia, driver assistance, ADAS, parking cameras, etc. On the other hand, these controllers are used in EVs on various displays, such as charging indicators, battery management, and power distribution displays. Thus, the increased demand for E.V.’s and the high popularity of digital monitoring features are expected to drive growth in the automotive graphics display controllers market.

Analysis by Application

The HUDs and ADAS systems will achieve the highest growth rate due to the increasing popularity of these systems in the automotive industry. Advanced safety systems are emphasized more nowadays, increasing the demand for HUDs and ADAS warning system displays. This will lead to high production and sales of the associated graphics display controller unit.

Analysis by Size

5-10 inch LED graphics display controller units will have the highest growth because they are the largest-selling and most standardized product in the passenger vehicle segment. The typical vehicle has 5-10 inch display units powered by these graphics display controller units.

Analysis by Region

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The highest growth rate is expected in the Asia Pacific market due to the presence of major manufacturing units. High automation and the presence of major manufacturers of E.V. will have a rising impact on sales of these graphics display controllers in the Asia Pacific region. Thus, rapid adoption of electric vehicles and affordability will bode well for regional growth.

Key Players Covered

NXP Semiconductors (NLD), Renesas Electronics (JPN), Texas Instruments (U.S.), Toshiba Corporation (JPN), Intel Corporation (U.S.), Qualcomm Inc. (U.S.), Samsung Electronics (KOR), Nvidia Corporation (U.S.), Sony Corporation (JPN), Panasonic (JPN), and Mitsubishi Electronics (JPN).

Key Industry Developments

• In February 2023, Fujitsu Microelectronics America, Inc. introduced a graphic display controller for navigation systems in vehicles. The Fujitsu MB86276 is a 3D graphic display controller designed specifically for high-end vehicles in Japan and Europe.


• In August 2022, Visteon Corporation developed an integrated system that helps improve the vehicle display contrast ratio dynamically. A matrixed array of LEDs situated behind the image plane is controlled individually to deliver luminance, optimize pure-black content, and help reduce power requirements drastically.


• In January 2021, Panasonic and Qualcomm collaborated to develop next-generation automotive cockpit systems. This collaboration will have cockpits that support high-resolution displays, advanced graphics, and seamless connectivity.


• In December 2020, Renesas Electronics launched the R-car gen3 series of automotive graphics display controllers, which support High-Res 2D and 3D graphics with gesture recognition.


• In October 2020, NXP semiconductors signed a partnership with Hitachi automotive systems to develop a new platform integrating NXP processors with Hitachi Controllers. This platform will support ADAS, V2X connectivity, and autonomous driving.


• In January 2020, Qualcomm launched automotive cockpit platforms that support A.I. and Machine Learning with 3D graphics controllers.