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Automotive haptic accelerator pedal is a control unit component for motor vehicles. The accelerator pedal consists of a pedal lever, a position sensor, an actuator that can be connected with the pedal lever, and an accelerator pedal control unit. The accelerator pedal lever moves along the travel path whereas the actuator controls the pedal lever and the position sensor detects the position of the pedal lever along the travel path and sends a position signal. The accelerator pedal control unit is designed to control the actuator so as to apply a predetermined force to the pedal lever. The haptic communication technology restores the sensation of touch of applying force, vibrations, or movements to the user. In recent years, this technology has been developed in the automotive industry, especially in the fields of infotainment and security. The haptic accelerator pedal is an application field of haptic communication technology. In this technology, the sensor is located in the accelerator pedal of the vehicle which can sense the exact force required and determine whether the driver is applying excess pressure. This technology is emerging in the automotive market and has proven to have an impact on improving the fuel efficiency of vehicles. Moreover, the haptic accelerator pedal introduces reaction force or vibration into the accelerator pedal, thereby improving the safety of the driver. By integrating the haptic sensor in the accelerator pedal, the driver-controlled fuel efficiency can be established. With the advancement in the technology, the driver and the vehicle can work in series, thereby reducing fuel consumption.
Globally, the automotive haptic accelerator pedal market is segmented by type, by market type, by application type, and by geographic coverage. Based on type, the market is further divided into composite pedals, aluminium pedals, and steel pedals. The aluminium pedals holds the largest market and is likely to boost further in the forecast period owing to its various advantageous properties including light weight, high corrosive resistance, high strength and durability. The increasing trend for light weight vehicles is fuelling the growth of aluminium accelerator pedal market. The market is further segmented into OEM and aftermarket. The OEM segment accounts for the maximum share in the global market owing to the rapid increase in the sales and production of vehicles, rising demand for light weight vehicles along with advancements in the technology which is being fulfilled by the OEMs for their customers. The vehicle type is further segmented into passenger cars and commercial vehicles. The passenger cars segment holds the significant share in the global market in terms of volume and revenue. The increasing adoption of ADAS systems in cars, rising road fatalities, as well as the increasing need for comfort and safety in vehicles is creating demand for automotive haptic accelerator pedal as this device assists the drivers to reduce the unnecessary speed, thereby restraining fatal road accidents.
Key Market Driver -
Increase in the efficiency and productivity in work stations and other places is expected to drive the growth of the market in the forecast period.
Key Market Restraint -
Resistance to change and lack of acceptance by people may hinder the growth of the market during the forecast period.
Major players operating in the global Automotive Haptic Accelerator Pedal market include Robert Bosch GmbH, Mercedes-Benz, Continental AG, HELLA GmbH & Co. KGaA, JAGUAR, Brano Group, KSR International, F&P Mfg, Bellsonica Corporation, WABCO, Toyoda Iron Works, CTS, and Shanghai Kaizhong Material Science & Technology among others.
Geographically, the Automotive Haptic Accelerator Pedal market is segmented into North America, Europe, Asia Pacific, and the rest of the world. Europe holds the major share in the global market and is expected to maintain its leading position over the forecast period. This dominance is attributed to the increasing demand for high performance and luxury cars along with the development in the economic conditions as well as presence of prominent automotive companies in this region. Asia Pacific also shows an exponential growth in the global market owing to the rapid adoption of advanced technology, and growing sales and production of passenger cars. Also, the high demographic rate, rise in the disposable income of people, and improvement in the living standards are few of the main factors that are encouraging the individuals to own private cars with enhanced safety and comfort.
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