Automotive Intelligence Park Assist System Market Size, Share & COVID-19 Impact Analysis, By Application (Semi-Autonomous, Autonomous), By Vehicle Type (Passenger Cars, Commercial Vehicles), and Regional Forecast, 2021-2028

The global automotive intelligence park assist system market size was USD 8.6 billion in 2020. The market is projected to grow from USD 10.1 billion in 2021 to USD 20.7 billion in 2028 at a CAGR of 10.7% during the 2021-2028 period.  The North America dominated the Automotive Intelligence Park Assist System Market with a share of 41.51% in 2020. The global impact of COVID-19 has been unprecedented and staggering, with witnessing a negative demand shock across all regions amid the pandemic. Based on our analysis, the global market exhibited a decline of -3.87% in 2020 as compared to the average year-on-year growth during 2017-2019. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.

Advanced driver assistance system (ADAS) is designed to give smart parking features in a car is the automotive intelligence park assist system. This device supports drivers in parking their vehicles and ensures the vehicle's safety and security. It involves a blend of sensors, buttons, a camera, and an in-dash screen that allows the car to drive and park itself into a parking place with little user involvement. This technology runs the steering automatically, scanning the environs, and allowing the driver to focus on operating the throttle and brakes.

American Automobile Association (AAA) is a federation of motor clubs throughout North America. AAA’s testing found self-parking technology benefitted the drivers significantly. For instance, drivers using self-parking systems experienced 81% fewer curb strikes. Self-parking systems parallel parked the vehicle using 47% fewer maneuvers, with some systems completing the task in as little as one maneuver. Also, self-parking systems could park a vehicle 10% faster and park 37% closer to the curb.

Lockdowns and Restrictions due to COVID-19 to Hamper Market Growth

COVID-19 has presented the world with unprecedented economic, humanitarian, and healthcare challenges. The rapid spread of the disease led to a significant impact on the global automotive industry, with a downturn in demand for vehicles. The outbreak of the COVID-19 pandemic in several countries led to a global economic slowdown. Strict measures implemented for the containment of Coronavirus impacted the market scenario on a large scale. Several factors, including shortage of labor and raw materials led to numerous difficulties in developing and designing new devices, creating a wide gap in supply and demand. Market leaders are focused on catering to the order backlog to sustain a consistent stream of revenues in 2021. For instance, Hyundai, in November 2021, announced that it had developed the world's first urban ADA System called the Mobis Parking System (MPS), which integrates Narrow Space Assistance (NSA), Reverse Assistance (RA), and Remote Smart Parking Assistance (RSPA). Though they couldn’t manufacture the product during the COVID-19 period, they continued the development and eventually manufactured the product with the market returning to pre-pandemic conditions.

According to the Society of Indian Automobile Manufacturers, the sales of passenger vehicles experienced a decline of 2.24% from April to March 2021. Also, one of the leading suppliers from China faced the heat of COVID-19. In China, during the first six months of 2020, an average of 1.3 million new passenger cars were sold every month, about 23% lower than in 2019. The market in these regions took a hit as it is directly dependent on car sales in the region.

LATEST TRENDS

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Rise in Demand For Autonomous And Driverless Vehicles To Set A Positive Trend For Automotive Intelligence Park Assist System Market

Automakers and tech companies are developing advanced technologies that will allow cars to drive themselves without the need for a human driver. As per the study, Google leads the race by having driverless cars in the testing stages, followed by Audi, Toyota, and Mercedes-Benz. According to the Institute of Electrical and Electronics Engineers (IEEE), by 2040, driverless cars will account for more than 75% of vehicles on the road.

For instance, parking aid systems by Bosch, Continental, and Valeo warn the driver about any obstacles and monitor an area of approximately 20 and 250 cm in front of and behind the vehicle. Self-driving vehicles can plan their route; therefore, sensors can transmit information about available parking spaces to self-driving vehicles. Once the vehicle receives this information, that space can then be reserved for that specific car, and this reservation can be transmitted over the cloud so that multiple driverless cars do not get into conflict for the same parking space. Hence, rising demand for autonomous vehicles will propel the market growth.

DRIVING FACTORS

Increased Parking Concern Across the Globe To Drive Market Growth

It is very difficult to find a parking space that is available during rush hours in areas such as hospitals, hotels & shopping centers, airports, universities, and convention & exhibition centers. The growth of population in a region results in concerns related to residential and commercial parking. This problem is solved using advanced technological features such as reservation status is updated in real-time using smart parking technology and SMS notification of available free space. This technique reduces the amount of time it takes to complete a task, the user spends finding a vacant parking slot and automates searching for an ideal parking floor and location. Also, it reduces the probability of accidents in the parking lots. According to the CBS News reports, 20% of car accidents happen in parking lots and garages in the U.S. These accidents cause approximately 60,000 injuries and nearly 500 fatalities each year, on average. Therefore, such factors propel the global park assist system market growth.

Rising Demand For IoT-based Technology Will Fuel Market Growth

The Internet of Things (IoT) is a network of interconnected computing devices that exchange data to fulfil a specific purpose without needing human-to-human or human-to-computer interaction. Globally, more time is devoted looking for parking spaces, and this problem is being addressed by an initiative on intelligent parking solutions conducted by the University of Kansas using IoT technology. Furthermore, deploying an IoT-based smart parking system aids in improved parking management and saves drivers time. For example, by receiving continual information updates from the sensors, the driver can indeed check the number of parking positions available at the entry to parking garages before entering the garage. As a result, advances in IoT technology for smart parking solutions are predicted to greatly fuel the intelligence park assist market.

RESTRAINING FACTORS

High Cost Of Installation And Operational Intricacy Can Restrain Market Growth

Due to continual technological advancements, frequent upgrading of the system & software is necessary to keep them compatible with the current technological scenario. In addition, the assembly of smart parking and the cost of all components, including sensors, RFID, and fuzzy logic, are costly for the consumer. Furthermore, several elements and sensors are integrated into a single dielectric plate, which adds to the cost. This large system has a greater installation costs as it must be connected to wireless devices to function properly. Therefore, higher initial implementation cost coupled with high configuration complexity obstructs the widespread deployment of park assist systems.

SEGMENTATION

By Application Type Analysis

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Semi-Autonomous Segment Dominates the Market Due To Its Low Cost

Based on application, the market is segmented into semi-autonomous and autonomous.

An autonomous vehicle can sense its environment and ride safely with little or no human input. In the semi-autonomous system, the vehicle is designed and constructed to operate autonomously for certain periods without continuous driver supervision. However, driver intervention is still expected or required. Semi-autonomous vehicles may be able to park themselves, but they cannot be classified as self-driving. In most cases, drivers must keep their hands on the wheel at all times. Reaching 100% autonomous vehicles is a slow process. In such a scenario, semi-autonomous systems are a promising solution that can bridge the gap between manual and autonomous vehicles with far greater adoption and faster implementation. Hence, the semi-autonomous segment accounts for a major share in the global market.

The vehicle is designed and manufactured to move autonomously without any driver supervision in the fully autonomous system. This system has many benefits such as fewer traffic accidents and the economic toll caused by property damage, injury, or death. Also, energy costs will be saved as these autonomous vehicles maximize driving efficiency and reduce traffic congestion. However, according to SAE International, most of the driver assistant technologies in use now are classified as L2 (level 2) or L2+. Full automation, which requires no human intervention, is classified as L5. Hence, the fact that autonomous system still needs to improve is highlighted from the accidents caused by vehicles equipped with autonomous systems. For instance, in August 2021, the U.S. National Highway Transportation Safety Administration reported that Tesla’s Autopilot feature, which allegedly has been involved in 11 collisions since 2018 with stopped cars, resulted in 17 injuries and one death over the past three and a half years. Hence, though the currently semi-autonomous segment is leading, owing to technological developments, the fully autonomous segment is expected to exhibit a higher CAGR during the forecast period.

By Vehicle Type Analysis

Passenger Cars Segment Will Hold Largest Market Share

Based on vehicle type, the market is segmented into passenger cars and commercial vehicles.

The passenger car segment holds the largest market share and is expected to continue during the forecast period. Passenger cars include vehicles such as sports utility vehicles (SUV), hatchbacks, sedans, electric cars (battery electric vehicle (BEV), multi-utility vehicles (MUV), and hybrid electric vehicles (HEV)). Car manufacturers see automotive intelligence park assist systems as convenient, economic, and the most productive feature to add to the riding system of a car. Currently, the passenger car segment holds a significant share and would continue to lead during the forecast period.

The commercial vehicle segment is expected to project the highest CAGR during the forecast period. The proposition for autonomous platforms in the commercial vehicle segment is becoming more and more favorable for fleet operators. According to the U.S. transport department, over 4,000 people die per year from auto accidents involving an 18 wheeler. That is only a small portion of 330,000 annual accidents involving large trucks. Accidents are caused by driver error approximately 90% of the time. Autonomous trucking capabilities can drastically decrease those numbers. Also, there is a shortage of truck drivers in the U.S. It’s been noted that there is a need for 48,000 truckers in an industry of 800,000. Hence, the intelligence park assist systems along with the autonomous trucking capabilities will solve the problem. Thus, technological developments in the parking aid systems are anticipated to drive the market growth. 

REGIONAL INSIGHTS

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The North America automotive intelligence park assist system market accounted for USD 3.57 billion in 2020. The U.S. ranks first in this region as major automotive intelligence park assist system manufacturers are situated here. At present, the U.S. fleet market operates in a low-inflation and low-interest environment and meets the country's economy standards, requiring substantial OEMs investment. Previously, in the U.S., the advanced parking guidance system was only used for the Lexus system. However, with developing technology, its adoption has been increased. Many of the vehicles with park assist systems are award winners and among the best in their classes. Increasing globalization further propels the market growth in the region.

Europe is expected to be the second-largest shareholder and exhibit good growth during the forecast period. It can be attributed to the consumers choosing upgraded automotive intelligence park assist systems over normal steel wheels. According to the market research study published by BVRLA, the size of the car fleet in the U.K. in the first quarter of 2021 grew by 1.5% following consecutive quarters of decline. In Q1-2021, the car fleet grew by 0.4% to 1.37 million, with growth in consumers partially declining in the business fleet. In contrast, the van fleet accounted for 5% increase in the previous quarter, reaching record levels in Q1, with 440,502 LCVs. In 2017, 68% of cars in the U.K. featured parking assist systems and also a major number of companies are present in the Europe market.

Asia Pacific holds the third-largest position in the market; however, it is expected to exhibit the highest CAGR during the forecast period. It currently holds the largest market share in the market. A significant factor propelling the growth of this region is the high population in China and India, accounting for more than 38% of the global population. This growth is attributed to the increase in urbanization and rising disposable income leading to evolving preferences of the individuals. The automotive industry in China, South Korea, and India is growing mainly due to increasing manufacturing of vehicles. For instance, India produced 4.51 million automobiles, of which 3.62 million were cars in 2019. Also, in 2019, China was the largest vehicle-producing country; it produced 25.72 million vehicles in 2019, of which 21.36 million were cars. The robust automotive sector and the increasing number of passenger car manufacturers drive the region's market growth. Therefore, Asia Pacific is anticipated to lead the market during the forecast period.

The rest of the world consists of Latin America, the Middle East, and Africa. The Middle East is anticipated to contribute significantly to the growth of the global automotive intelligence park assist system market. This can be attributed to the socio-economic prosperity of the area. Automotive intelligence park assist system systems are anticipated to expect high demand in this region.

KEY INDUSTRY PLAYERS

Bosch Automotive Focuses On Technological Developmental Partnerships To Enhance Market Share

Bosch is a German multinational engineering and technology company headquartered in Gerlingen. Robert Bosch founded the company in Stuttgart in 1886. Bosch operates across four business sectors, mobility, consumer goods, industrial technology, and energy & building technology.

In November 2020, Bosch partnered with Mercedes-Benz to develop Intelligent Park Pilot. It was mainly developed as a replacement for the valet parking attendant. This system parks the new 2021 Mercedes-Benz S-Class and retrieves it when the customer is ready to leave. In August 2020, Bosch collaborated with Ford to fully automate electric car recharging. The system facilitates the user to drop a car at the charging station, and then the vehicle will autonomously park in a slot, recharge, and move to a regular parking space when the battery is topped off. When the user returns and summons the vehicle, the Electric Vehicle will drive itself back to the valet station.

LIST OF KEY COMPANIES PROFILED:

• Aisin Seiki Co., Ltd. (Aichi, Japan)


• Continental AG (Hanover, Germany)


• Delphi Automotive (Dublin, Ireland)


• Hitachi Ltd. (Tokyo, Japan)


• Magna International (Aurora, Canada)


• NXP Semiconductors (Eindhoven, Netherlands)


• Robert Bosch GmbH (Gerlingen, Germany)


• Siemens AG (Munich, Germany)


• Valeo SA (Paris, France)


• ZF Friedrichshafen (Friedrichshafen, Germany)

KEY INDUSTRY DEVELOPMENTS:

• October 2021 – NXP Semiconductors announced that it would showcase new safety scenarios enabled by vehicle-to-vehicle communication as part of this year’s ITS World Congress in Hamburg. NXP will work with partners such as premium manufacturer Riese & Müller to aid with tasks such as lane changing, autonomous parking, autonomous emergency braking, and adaptive cruise control.


• March 2021 – GlobalFoundries announced a partnership with automotive supplier Bosch to develop radar chips for self-driving capabilities. This system helps drivers stay safe by keeping a vehicle in the correct lane, warning of collisions, initiating emergency braking, assisting with parking, and more.

REPORT COVERAGE

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The global automotive intelligence park assist system market research report provides a detailed analysis of the market and focuses on crucial aspects such as leading companies, types, and leading product applications. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that have contributed to the market's growth over recent years.

Report Scope & Segmentation