Automotive Navigation Systems Market Size, Share & Industry Analysis, By Vehicle Type (Passenger Car, Commercial Vehicle), By End-User (OEM, Aftermarket) And Regional Forecast, 2024-2032

An automotive navigation system is a function of automobile controls that are generally used to find direction in an automobile. It generally uses a satellite navigation device to get the data of the position which is then correlated to a position on a road. These systems are employed in the vehicles for guiding the driver while driving. Organizing the movement of the vehicle also offers various information about the gas stations, route options, hotels, commute time, and traffic highlights.

The adoption of smartphones with facilities such as IVS (in-vehicle systems) is one of the major factors driving the growth of the automotive navigation systems market. adoption of the smartphone is expected to increase during the forecast period and this is anticipated to push the demand for tablet or smartphone-based navigation devices.

Further, the increase in consumer demand for mobile internet and wireless connectivity with the high level of penetration of tablets and smartphones will place connected cars first in demand. This is anticipated to drive the growth of the market. However, the high cost of the navigation system and the easy availability of low-cost alternatives such as portable GPS systems and smartphone GPS systems are expected to hamper the growth of the market.

Key Market Driver -

Increased number of car sales and the increased adoption of smartphones with IVS systems are expected to drive the growth of the market.

Key Market Restraint -

The high cost of the navigation systems and availability of alternatives such as smartphone GPS are some of the major factors hampering the growth of the market.

Market Segmentation:

The global automotive navigation systems market is segmented by vehicle type, by end-user and by region. Based on vehicle type the market is sub-segmented into passenger cars and commercial vehicles. passenger car segment accounted for the largest market share in the year 2020 and it is anticipated to dominate the market over the forecast period. Owing to the rapid increase in the production of passenger vehicles and other features provided such as real-time traffic updates which save passenger’s time on overcrowded roads, the market is expected to experience a boost over the forecast period. Moreover, based on end-users the market is bifurcated into OEM and aftermarket. Among these, the aftermarket segment accounted for the largest market share and it is expected to grow with a rapid CAGR over the forecast period. The increased fitment rate of navigation systems from the aftermarket channels is anticipated to drive the growth of the market.

Key Players:

Major players operating in the global automotive navigation systems market include Mitsubishi Electric, Alpine Electronics, Pioneer Corporation, TomTom, Denso Corporation, Robert Bosch, JVCKENWOOD Corporation, Continental AG, Sony Corporation and Panasonic Corporation, and among others.

Key Insights

• New Advancements in automotive navigation systems market.


• Number of Products, Key Countries, 2020


• New Product Launches, Key Players

Regional Analysis:

Geographically, the global automotive navigation systems market is segmented into North America, Europe, Asia Pacific, and the rest of the world. Europe held the largest share of the market in the year 2020 and it is expected to dominate the market during the forecast period with the highest CAGR. The increase in partnerships between system manufacturers and OEMs with developed infrastructure for navigation are some of the major factors driving the growth of the market. Also, as Europe is the largest contributor for security and safety services in the automotive market, and since navigation is a safety measure in vehicles, several governmental bodies in the region are planning to make sure that all cars must be connected with GPS systems.

Additionally, North America accounted for a considerable market share in the year 2020 and it is expected to grow with steady CAGR over the forecast period the increase in demand for electric vehicles with the rapid adoption of wireless communication technology and easy availability of advanced navigation infrastructure are some of the major factors driving the growth of the market. APAC region is expected to grow with a steady CAGR over the forecast period. This is due to high sales of passenger vehicles and increased demand for luxury cars in the region are expected to drive the growth of the market. Additionally, major automakers have been constantly investing in strengthening navigation infrastructure in the region, these are some of the major factors driving the growth of the market.

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Segmentation