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Automotive night vision system (ANVS) is a system that increases the vehicle driver’s perception during night or in bad weather conditions, thereby preventing accidents at night. The automotive night vision systems industry has flourished with the need for improving vehicle safety in low-light situations. The market for the night vision system is growing in the developed countries whereas in developing countries they are available only in luxury cars.
The inception of ADAS (Advanced Driver Assistance Systems) is an important factor propelling the industry growth. Moreover, in order to ensure safe driving autonomous and semiautonomous vehicles need to implement these systems, which is also expected to play a vital role in influencing the market growth. Hence, the major factors that are driving the demand for ANVS are increasing demand for luxurious cars in developing market, increasing safety concerns in consumers and use of advanced technologies to get competitive advantage. However, the increasing price trend in the ANVS is one of the major challenge, as the technologies used such as sensitivity and resolution indulge a huge cost. Also, improper functioning in fog or rain, shorter capturing/detecting range of 150–200 meters may restrain the growth of the market.
Key Market Driver -
Increasing demand for luxurious cars in developing market, increasing safety concerns in consumers and use of advanced technologies to get competitive advantage will drive the growth of the market
Key Market Restraint -
• Not functioning properly in the extreme environmental condition • Limited range upto 200 meter • High price associated with the system to make it expensive for buyers.may restrain the growth of the
The Automotive Night Vision System market is segmented by Technology Type (Far Infrared (FIR), Near Infrared (NIR)), By Display Type (Navigation System, Instrument Cluster, HUD), By Component Type (Night Vision Camera, Controlling Unit, Display Unit, Sensor), and by Geography.
By Technology Type, the ANVS market is classified as Far Infrared (FIR) and Near Infrared (NIR). Far Infrared (FIR) currently holds the largest market share and is expected to maintain the same with steady growth. Night vision sensor systems are utilized more common in vehicles. Under low-light conditions the perception of the driver is expected to improve with infrared Images from cameras. Different methods using infrared sensors are suggested in the literature to detect vehicles in FIR images. However, the main drawback of this system is that it cannot display the images at the right time to avoid distracting the driver from road traffic.
By Display Types, the market is segmented into Navigation System and Instrument Cluster, HUD. These HU displays project the night vision information directly on the windshield ensuring minimum distraction. HUD provides a safer alternative to looking at the remote display for information. HUDs emerged in the ANVS market owing to the need to reduce the distractions created by navigation displays to showcase information. The adoption of HUDs in luxury cars, will propel the use of HUDs in the market. Hence the HUD segment is projected to exhibit a high growth rate over the forecast period. A car's Instrument cluster houses the various displays and indicators that enable a driver to operate the vehicle. The instrument cluster segment currently holds the largest market share, however due to the above advantages, the HUD segment will overtake the instrument cluster and exhibit a higher CAGR.
By Component Type, the market is segmented into Night Vision Camera and Controlling Unit, Display unit and Sensor. The technological developments in sensor technologies will play a vital role in influencing the ANVS market. The sensors help in detecting the objects such as cyclists, pedestrians, driving lanes, and road signs in low-light conditions. The capabilities of the sensors to detect different types of signs, higher sensitivity, and emergency braking, will propel the advancements in the industry. Hence though currently, the display unit segment holds the largest market share, the sensor segment is anticipated to have the largest market share and exhibit a higher CAGR during the forecast period.
Major players operating in the global Automotive Night Vision System market are Autoliv Inc., Denso Corporation, Delphi Technologies, and Robert Bosch GmbHBendix Commercial Vehicles Systems, Continental, FLIR Systems, Omron Corporation and Shenzhen Protruly Electronics Co. Ltd., Magna Electronics are among others.
Geographically, the Automotive Night Vision System market is segmented into North America, Europe, Asia Pacific, and the rest of the world.
North America holds the most prominent position in the market owing to the increasing adoption of Advanced Driver Assistance Systems (ADAS) for automobiles and the growing concern of on road safety. North American market is a matured market for ANVS due to its high implementation through the ADAS system. The United States ranks first in this regional market due to the presence of technological giants.
The Asia-pacific region is expected to exhibit the highest CAGR and lead the market during the forecast period in the automotive night safety vision market. The sector has been witnessing steady growth, driven by higher spending power among the middle-income class and declining production costs, which resulted from commoditization. China is a major manufacturer and one of the largest markets globally in the automotive sector. Mercedes delivered more than 70,000 vehicles in China in January 2019. Hence, the presence of numerous production facilities particularly in China and rise in the demand for luxury cars are major factors contributing towards industry growth.
Europe is expected to emerge as the fastest-growing region in the forthcoming years. The presence of luxury car brands and increasing technology adoption in the automobile industry in Europe will offer immense growth opportunities. In Germany, the demand for advanced safety systems i.e., ADAS has been continually increasing. The importance of night vision systems and automatic emergency braking systems have grown significantly, due to the growing number of vehicle accidents. The demand and large production for luxury vehicles are expected to boost the growth in the region.
The rest of the world consists of Latin America, the Middle Eastern, and the African region. The middle eastern region is expected to contribute significantly to the growth of the market due to high income per capita and affordability than the other two regions. This can be also attributed to the early adoption of advanced technologies in the automobile and mobility sector, which have sensed opportunities for the same.
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