Automotive Radiator Grille Market Size, Share & Industry Analysis, By Product Type ( Vertical Grilles, Horizontal Grilles, Mesh Grilles ), By Material Type ( Metal, Plastic ), By Application Type ( Passenger Cars, Commercial Vehicles ) and regional Forecast, 2024-2032

Automotive radiator grilles are screens with vents that are fitted in front of the vehicles for the air to pass through them. They help in reducing the heat radiated under the vehicle’s bonnet by allowing the hot air to flow out and similarly the outside cool air to flow inside the vehicle’s bonnet. They also prevents the radiator and engine from flying stones and particles. Thus, these grilles help in keeping the internal components and atmosphere of the vehicle at normal temperature. Automotive grilles are also integrated in various locations of the vehicles such as below the front bumper, on the rear deck lid, in front of the wheels, and in the cowl for cabin ventilation. The improvement in the standard of living of people, rise in the per capita income, coupled with the growing demand for technologically advanced and stylish aesthetics are the foremost factors that are contributing to the growth of the automotive grilles market. The development of advanced technology has led to the rise in the market competition, along with the growing attraction towards racing and super cars are driving the market growth. The major leading organizations have invested a high percentage of money in research and development activities to serve their consumers with advanced and modish looking features.

Market Segmentation:

Globally, the automotive radiator grille market is segmented by product type, by material, by application type, and by geographic coverage. The product type is further segmented into vertical grilles, horizontal grilles, and mesh grilles. The horizontal grilles hold the major share in the global market as large volume of vehicles are fitted with horizontal grilles owing to its good strength, easy maintenance, and high aesthetic value. The mesh grilles are also gaining high traction in the global market owing to its high strength, stylish looks, and smaller vents which prevents from stones and other particles to enter inside the radiator and engine space. Several automotive manufacturers are now installing mesh grilles in their vehicle models owing to the rising trend for its good aesthetic looks and high strength. The material type is further divided into plastic and metal grilles. The plastic grilles holds the major share in the global market and is expected to maintain its dominance over the forecast period. The stringent regulations and policies imposed by the government on improving fuel efficiency as well as reducing carbon emissions are forcing the manufacturers to introduce lightweight materials into various applications of vehicles to reduce the overall weight of the vehicle. The radiator grilles are also unaffected by this market dynamic and has undergone a transition from metal to plastic materials. The plastic grille not only decreases the weight of the system, but also has higher performance than metal components. The application type is further segmented into passenger cars and commercial vehicles. The passenger cars segment accounts for the largest revenue share in the global market and is expected to uphold its leading position over the forecast period. The increasing urbanization, improvement in the living standards and rise in the income level of people are the primary factors that are leveraging the growth of the passenger cars segment in the global market. Also, the increasing trend and attraction towards car aesthetic looks is gaining high traction for the automotive grilles market in the passenger cars segment. 

Key Market Driver -

Increasing demand for modern and advanced aesthetics in vehicles is expected to drive the growth of the market in the forecast period.

Key Market Restraint -

Availability of vehicles without grilles may hamper the growth of the market during the forecast period.

Key Players:

Major players operating in the global automotive radiator grille market include Magna International, Sakae Riken Kogyo Co., Ltd., Plastic Omnium, SRG Global, Samshin Chemicals Co., Ltd., Lacks, Enterprises, TPR Co., Ltd, Toyoda Gosei, and Guardian Industries among others.

Key Insights 

• New Advancements in Automotive Radiator Grille


• Number of Products, Key Countries, 2019


• New Product Launches, Key Players

Regional Analysis:

Geographically, the automotive radiator grille market is segmented into North America, Europe, Asia Pacific, and the rest of the world. Asia Pacific accounts for the highest share in the global market in terms of volume as well as revenue owing to the rapid growth in the sales and production of passenger cars. Developing as well as developed economies such as India, China, South Korea, and Japan are the major contributors in the automotive radiator grille market owing to the emerging and expansion of automotive industry in these countries. The prominent automakers are now investing a high amount of money to expand their production capacities in these emerging countries and develop technologically advanced and modern features for vehicles to fulfil the rising trend among the consumers especially the young population. Asia Pacific is followed by Europe in the global market owing to the high growth and demand for racing cars and premium cars in this region. Also, the rapid adoption of technologically advanced features and enhanced efforts taken by the automakers in designing the vehicle models are driving the automotive radiator grilles market in this region.

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Segmentation