Automotive Screenwash Products Market Size, Share, & COVID-19 Impact Analysis, By Type (Standard Wiper Fluid, De-icing Washer Fluid, Resistant Washer Fluid, and Others), By Vehicle Type (Passenger Car and Commercial Vehicle), By Sales Channel (OEM and Aftermarket), and Regional Forecast, 2023-2030

The global automotive screenwash products market size was valued at USD 1.86 billion in 2022. The market is projected to grow from USD 1.98 billion in 2023 to USD 3.03 billion by 2030, exhibiting a CAGR of 6.2% during the forecast period.

Automotive screenwash products, also known as windshield fluids, are liquids used for front windscreens to clear the vehicle’s glass from various contaminants. The screenwash liquids are usually a blend of surfactants and alcohol, which allow the windscreen of the vehicle to be clean and scratch-free from debris.

The demand for automotive screenwash products has been steadily growing as vehicle users are purchasing these products to protect their windscreens and improve visibility while driving in various conditions. Additionally, the increasing variety of products in windscreen fluids, such as all-season fluids, de-icing fluids, water-repellent windshield washer fluids, and many others, has further encouraged consumers to buy various screenwash products that suit their needs, further contributing to the market’s growth.

COVID-19 IMPACT

Government-Imposed Temporary Lockdown Reduced On-Road Vehicle Presence, Hampered Market Growth

The spread of the COVID-19 virus in 2020 resulted in higher fatalities. To reduce the further spread of the virus, governments of various nations announced countrywide lockdowns. This resulted in a lower presence of vehicles on the road, further reducing vehicle usage. Additionally, temporary shutdown of vehicle manufacturing facilities worldwide further reduced the demand for these products during this period.

The post-pandemic situation, however, created a favorable environment as various businesses started resuming their operations at partial or full capacity, depending on the region. Moreover, the increased presence of on-road vehicles post-pandemic helped the market recover. Additionally, increasing vehicle production rate and sales in 2021 further helped speed up the recovery of the market during the post-pandemic period.

LATEST TRENDS

Introduction of Eco-Friendly Windshield Wiper Fluids as an Alternative to Traditional Chemical Wiper Fluids

Various manufacturers in the market are introducing bio-degradable and eco-friendly windscreen fluids for vehicles as an alternative to the traditional screenwash fluids, which contain harmful chemicals and use high amounts of plastic packaging for the liquid. This contributes to the increase in toxic waste in the environment. For instance, in January 2022, Canada-based company EcoTank announced an eco-friendly way to package windshield washer fluid and introduced eco-friendly alternatives to traditional chemical-based wiper fluids.

Increasing awareness among consumers in various areas has further influenced the market players to introduce eco-friendly options for their customers to minimize their impact on the environment. The awareness of eco-friendly automotive screen washer fluids is likely to grow during the forecast period as more manufacturers are introducing their eco-friendly alternatives in the market.

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DRIVING FACTORS

Growing Number of On-Road Vehicles and Increasing Demand for Vehicle Cleaning Products to Drive Market Growth

This market is highly dependent on the presence of on-road vehicles. The increasing number of on-road vehicles will result in the greater consumption of screenwash products, thereby driving the automotive screen wash products market growth.

Increased consumer spending and rising disposable income will also indirectly contribute to the market growth. As the percentage of car ownership rises, it is likely to fuel the market progress as the number of on-road vehicles will increase in various parts of the world. Furthermore, increased vehicle production across the world has also contributed to the market growth.

Rising Consumer Awareness Regarding Vehicle Care Products to Drive Market Growth

The greater focus of consumers on protecting their vehicles from various debris has positively influenced this market. Consumers expressing the need for screen wash fluids suitable for harsh weather conditions have led to the delivery of de-icing windshield washer fluids in the market. Similarly, the development of bug repellent, water repellent, and many other such variations of wiper fluids has contributed to the product’s high demand as well as the market’s expansion in various regions. Consumers now have a variety of options to choose from according to the weather conditions or personal preferences of windshield washer fluids for their vehicles. These factors have influenced the expansion of the market in all areas.

RESTRAINING FACTORS

Higher Amount of Chemical Contamination Caused by Wiper Fluids Might Hamper Market Growth

The high amount of chemicals present in automotive screenwash products is highly toxic, further harming the environment due to its dangerous by-products. Additionally, increasing bulk production of screenwash fluids further pollutes the clean waterbodies and harms the ecological systems. Increasing consumer awareness of the harmful effects of windscreen fluids on the environment has led them to reduce the usage of chemical-based washer fluids, of which the market is currently comprised. Thus, lower awareness of biodegradable and eco-friendly windscreen fluids and adverse effects of traditional automotive screenwash products might hamper the product demand during the forecast period.

SEGMENTATION

By Type Analysis

Wide Availability and High Reliability Boosted Consumer Preference for Standard Wiper Fluids

Based on type, the market is segmented into standard wiper fluid, de-icing washer fluid, resistant washer fluid, and others.

The standard wiper fluid segment dominated the market share in 2022. The segment’s growth can be attributed to the higher consumer preference for standard wiper fluids among automotive screenwash products. As standard wiper fluids are one of the most popular products used for automotive screens, consumers can choose from a wide range of variants. These liquids are also highly reliable, further contributing to the segment’s growth.

The resistant washer fluid segment is expected to record the highest CAGR owing to increased consumer awareness of and preference for bug-resistant and dust-resistant fluids for windscreen. De-icing and other types of automotive screenwash products are also expected to grow at a decent rate owing to increasing use of these products for different weather conditions.

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By Vehicle Type Analysis

Product Use Increased in Passenger Cars Due to Growing Demand for Car Care Products Among Car Owners

Based on vehicle type, the market is segmented into passenger car and commercial vehicle.

The passenger car segment dominated the automotive screen wash products market share in 2022. The segment’s growth can be attributed to the higher penetration of passenger cars on the road compared to commercial vehicles. Additionally, increasing consumption of car care products among car owners will further contribute to the expansion of the market share of passenger cars in this segment.

The commercial vehicle segment also accounted for a decent market share in 2022. This segment is expected to grow significantly during the forecast period owing to increasing technological advancements occurring in the commercial vehicle segment. Additionally, increasing penetration of light commercial vehicles in various regions is expected to drive the segment’s growth during the forecast period. The growing popularity of luxury pickup trucks is also augmenting the segment’s growth.

By Sales Channel Analysis

Growing Presence of On-Road Vehicles Globally Made Aftermarket a Key Sales Channel

Based on sales channel, the market is segmented into OEM and aftermarket.

The aftermarket segment held the dominant market share in 2022 and is expected to continue its dominance during the forecast period. The segment’s growth is attributed to the increasing number of vehicles on the road every year. The increasing awareness among the vehicle owners related to cleanliness of automotive screens is another factor supporting the segment growth.

The OEM segment is expected to record the highest CAGR during the forecast period owing to the increasing focus of leading vehicle manufacturers on accelerating their production rate to cater to the growing demand for vehicles for various purposes. Furthermore, growing consumer spending and increased demand for vehicles for daily commute in major cities are the other key aspects expected to fuel the growth of this segment.

REGIONAL INSIGHTS

High Production and Sales of Vehicles in China and India to Fuel Market Growth in Asia Pacific

By geographical regions, the market is classified into North America, Asia Pacific, Europe, and the Rest of the World.

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Asia Pacific held the largest automotive screenwash products market share and was valued at USD 0.69 billion in 2022. The growing demand for windscreen washer fluids in the region is attributed to the vast presence of vehicles. Additionally, the rising presence of aftermarket for car care products that sell them for different price ranges will further contribute to the regional market’s growth.

North America and Europe also accounted for a significant market share in 2022 and are expected to show substantial growth in the global market during the forecast period. The high demand for and sales of automotive screenwash products in the North American and European countries is owing to consumers' growing awareness of the availability of various windshield washer products that are suitable for different situations, further contributing to regional market’s growth.

The Rest of the World is expected to witness decent growth during the forecast period owing to increased demand for these products, especially in the Middle Eastern countries, such as the U.A.E., Oman, Saudi Arabia, and others. In addition, the growing sales of car care products in the Middle Eastern countries is also expected to drive the market growth.

KEY INDUSTRY PLAYERS

Major Market Players to Introduce Different Automotive Windscreen Products to Attract Larger Audience

The market’s competitive landscape consists of several established players, with a large number of small companies operating on local and regional levels. The market is highly fragmented due to the vast presence of screenwash product manufacturers in local and domestic markets.

The global market consists of key players, such as Prestone Products Corporation, ITW Global Brands, TotalEnergies, Recochem Corporation, and a few others operating in international and domestic regions. The market is highly fragmented, with numerous players present across various regions. Thus, the major players collectively don’t contribute toward a greater market share due to the presence of numerous small-scale automotive screenwash product suppliers.

LIST OF KEY COMPANIES PROFILED:

• Prestone Products Corporation. (U.S.)


• ITW Global Brands (U.S.)


• Sanco Industries Inc. (U.S.)


• STOCKMEIER Group (Germany)


• AJIT INDUSTRIES PRIVATE LIMITED (India)


• TotalEnergies (France)


• Recochem Corporation (Canada)


• Johannes Kiehl KG (Germany)


• Cleenol Group Ltd (U.K.)


• Wavex (India)

KEY INDUSTRY DEVELOPMENTS:

• November 2023: CapVest Partners LLP announced the acquisition of Recochem Corporation, one of the leading manufacturers, marketers, and distributors of aftermarket transportation and household fluids.


• January 2023:  Continental AG announced the launch of its next generation of windshield wipers. The new product series from the company offers customization for re-assembled set solutions designed to fit individual vehicles or single wipers with adapters for flexible mounting. The new product claims to be suitable for a wide range of vehicle models.


• May 2022:  Schaeffler India’s aftermarket division announced the launch of a premium range of wiper blades under the Schaeffler TruPower label. These wiper blades come in unique frame and frameless variants.


• October 2021: Neste announced the installation of windshield washer fluid dispensers in 30 more fueling stations in Finland as a move from the company to reduce plastic waste degradation and promote sustainability.


• March 2019: vGroup International announced its contribution toward the sustainability movement by introducing screenwash pods to reduce the overall plastic consumption. The company aims to reduce its plastic consumption through the integration of screenwash pods.

REPORT COVERAGE

The report provides a detailed market analysis and focuses on key aspects, such as leading companies, product types, and top product technologies. Besides this, it offers insights into the latest automotive screenwash products market trends and highlights key industry developments. In addition to the factors mentioned above, the report encompasses several other factors that have contributed to the market growth in recent years.

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