Baby Safety Seats Market Size, Share, and Analysis, By Product (Infant Seat, Booster Car Safety Seat, Convertible Car Safety Seat, and Others {Rear-Facing and Front-Facing Car Safety Seat}), By Distribution Channel (Online and Offline), and Regional Forecast, 2024-2032

Increasing road accidents have accelerated the demand for safe automobile products, which is the key driving factor for the global baby safety seats market. The rising number of injuries and deaths among children with car accidents has surged the demand for baby safety seats of various types for enhanced safety and protection.

• For instance, in 2019, according to the Centers for Disease Control and Prevention data on child passenger safety, 608 child passengers age 12 and younger died in motor vehicle crashes and more than 91,000 were injured. Also, 38% of the children were not properly buckled up.

Road-safety awareness measures adopted by the governing bodies and regulatory boards have influenced customers' interest in purchasing baby safety seats for the welfare of their young ones. Therefore, it has resulted in easing the product sales significantly.

• For example, the NHTSA Parents Central website helps provide the right information on selecting the automobile seat to prevent injuries and other motor vehicle accidents. These initiatives are estimated to surge the demand for baby seats.

Additionally, manufacturing companies provide the utmost comfort and safety with advanced and upgraded product features that include anti-rebound bars, built-in lock-offs, and side protection. Therefore, the product consumption is estimated to escalate.  

• In December 2019, Orbit Baby Inc. introduced a baby travel system line with updated safety, style, and comfort for babies and parents while traveling to avert the risk of injuries. The product line includes an infant car seat with patented StrongArm technology, G5 Stroller, and SmartHub docking technology to provide extra safety and comfort.

Impact of COVID-19 on the Baby Safety Seats Market

The COVID-19 crisis has drastically impacted the market and resulted in slow growth in demand for baby safety seats. Stringent government rules across the globe have led to the closure of marketplaces, which has directly affected the sales growth of baby safety seats and safety car products, which were treated as non-essentials in the COVID-19 situation.

However, in the post-COVID-19 time, the baby seat market is expected to withstand optimal growth as the global markets are gradually opening. The purchase of such items is expected to gradually increase in demand, as online shopping has propagated and brick & mortar stores are expected to see a foothold in demand for baby seats.

Key Insights

The report will cover the following key insights:

• The rising number of injuries and deaths in babies and children with car accidents has surged the demand for baby safety seats


• Road-safety awareness measures adopted by the governing bodies and regulatory boards


• Overview of the baby safety seats market


• Key manufacturers ‘advanced product offerings for the baby safety seats market


• Impact of COVID-19 on the baby safety seats market

Analysis by Product 

The infant seat segment is anticipated to exhibit the largest share of the global baby safety seats market as these seats are more suitable for babies under two years. These seats are gaining escalating consumer traction as they are designed to protect the neck muscles of a developing baby. These seats are beneficial to the baby while traveling without the risk of serious injuries as they are integrated with airbags and safety features to prevent crash forces. The safety features associated with infant seats lead to a dominating share in the global baby safety seats market.

Analysis by Distribution Channel

The offline segment is estimated to exhibit the largest baby safety seat market share as offline channels provide an enhanced shopping experience in terms of instant buying and product testing of different safety items and car accessories. The in-store assistance and after-sales service from specialty retail and supermarkets have made the offline segment hold a leading share. Additionally, the convenience of selecting and shopping items as per customer preferences is expected to result in the growth of this segment.

Regional Analysis

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Europe is expected to account for the dominant share of the global baby safety seat market, and the region has a strong foothold in the revenue share of baby safety seats and automotive safety products. The region's dominance in the baby safety seat market is attributed to stringent rules and regulations for the welfare of children and adults. For example, the European Child Safety Alliance (ECSA) was formed more than 20 years ago to make the lives of children in Europe safer. Also, around 30 countries across Europe have joined together to reduce injury for children in every European state that resulted from accidents. Increasing safety awareness and practices implemented by the government have encouraged the manufacturers to develop child-based safety products while traveling, which captures customers' interest in installing such items.

Key Players Covered

The report includes key players such as Newell Brands Inc., Britax Child Safety Inc., Nuna International B.V., BREVI MILANO S.P.A, Mothercare P.L.C., Goodbaby International Holdings Limited, Orbit Baby Inc., Combi Inc., Dionno L.L.C., and others.

Segmentation

Key Industry Developments

• In February 2021, Britax Child Safety Inc., a U.S-based automobile seat and passenger safety manufacturer, introduced Britax B-Safe car seats for infants as its next-generation technology.


• In December 2021, CYBEX, a German manufacturer of car seats and strollers, launched the Anoris T i-Size forward-facing seats for enhanced child safety. These seats are estimated to offer 50% more protection than the conventional forward-facing seats.