Bakery Packaging Market Size, Share, and COVID-19 Impact Analysis By Material (Glass, Plastic, Metal, and Paper & Paperboard), By Product Type (Bags & Pouches, Films & Wraps, Boxes, Jars & Containers, and Others), By Application (Breads & Buns, Cakes & Pastries, Biscuits, and Others), and Regional Forecast, 2024-2032

The health benefits of consuming bakery products and their ability to increase appetite are driving the growth of the bakery packaging market. The innovation in designing and graphical visuals of packaging to attract customer help in increasing the sales of products and, in turn, fuel the growth of the bakery packaging market. The constant experiments with the flavors and use of healthy and nutritious ingredients in making bakery products. It will increase the sale of bakery products hence fostering the growth of the bakery packaging market. The increase in the intake of ready-to-eat products among the younger generation and the surge in online deliveries will contribute to the growth of the bakery packaging market.

• For instance, in April 2022, Viipurilainen Kotileipomo, a bread and pastries producer, collaborated with Metsä Group, a packaging company, to design 100% recyclable packaging. The bakery reduced its carbon emission by almost 30% and reduced the use of PE-coated boards.

The augmenting demand for using sustainable materials in the packaging industry will boost the growth of the bakery packaging market. People are adopting environmentally friendly products, and using paper as a raw material will grow this market as the paper is easily recyclable and can be degraded quickly. The inclination of bakery owners to provide luxury packaging to the items will foster the growth of this market. The increasing use of flexible, transparent packaging and bioplastic innovation has changed the packaging dimensions by providing lightweight, reusable, and recyclable packaging, and this will fuel the growth of the bakery packaging market. The changing lifestyle, consumer preferences, and eating habits lead to an increase in the consumption of bakery products, fostering the bakery packaging market. The growing use of glass jars and paper packaging will bring opportunities to this market as these are sustainable materials that can be easily reused and recycled.

Among all the bakery items, utilization of bread is the highest, but overeating bread can deteriorate health. Not only bread but excessive consumption of bakery products containing highly refined flour can lead to obesity. It could be the reason for the declining sales of bakery products, restricting the growth of this market. The wide usage of plastic in the packaging of baked products will hamper the growth of this market as many countries are imposing restrictions on the usage of non-biodegradable raw materials.

IMPACT OF COVID-19 ON THE BAKERY PACKAGING MARKET

The novel coronavirus has dropped the sales of almost all industries. During the initial phase, bakeries were closed, and there was no demand for the products declining demand for bakery products and packaging. Along with this, there was a disruption in the supply chain that had a negative impact on the bakery packaging market. Post pandemic phase is experiencing a positive effect as the demand for premium packaging is increasing, which further contributes to the growth of the bakery packaging market. The surging demand for sustainable packaging materials will also boost this market's growth after COVID-19.

KEY INSIGHTS

The report will cover the following key insights:

• Recent Advancements in the Bakery Packaging Market


• Key Industry Trends


• Regulatory Landscape for the Bakery Packaging Market


• Key Industry Developments (Mergers, Acquisitions, and Partnerships)


• Impact of COVID-19 on the Market

ANALYSIS BY MATERIAL

Based on the material, the market is segmented into glass, plastic, metal, paper & paperboard. Paper & paperboard hold the largest share of the bakery packaging market. Paper is light in weight, recyclable and biodegradable. The extensive use of this material in primary and secondary packaging will contribute to the growth of this segment.

ANALYSIS BY PRODUCT TYPE

Based on the product type, the market is segmented into bags & pouches, films & wraps, boxes, jars & containers, and others. Bags & pouches dominate the market of bakery packaging. These are durable and easy to handle during storage and transportation. As bakery products are prone to breakage, bags & pouches provide better safety, driving this segment's growth.

ANALYSIS BY APPLICATION

Based on the application, the market is segmented into bread & buns, cakes & pastries, biscuits, and others. Bread & buns dominate the market of bakery packaging. The high consumption of bread among various age groups and the availability in different categories according to customers' demands will drive this segment's growth.

REGIONAL ANALYSIS

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The bakery packaging market has been studied across North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is the leading region of the bakery packaging market due to the presence of local manufacturers, and the awareness of using healthy products among people will fuel the growth of this region. Asia Pacific is the fastest growing region due to the adoption of western influenced diets and the increase in the consumption of nutritious food like low-sugar pastries and gluten-free bread. The European bakery packaging market is experiencing significant growth due to growing technological advancements to recycle packaging and the rise in the use of sustainable packaging. Latin America will witness moderate growth as instant and healthy food demand surges. The development of online outlets will propel the growth of this region. The rising number of specialty stores for bakery products will help in the steady growth of the Middle East & African region.

KEY PLAYERS COVERED

The report will include profiles of key players such as Amcor Plc, Berry Global Inc., Charter Next Generation, Innovia Films Ltd, DuPont Teijin Films, Atlantis-Pak, Smurfit Kappa Group, Brow Packaging, Genpak, LLC, Reynolds Group Holdings, among others.

SEGMENTATION

KEY INDUSTRY DEVELOPMENTS

• June 2022: Walki launched recyclable packaging for frozen foods, vegetables, and bakery products. The range includes Walki EVO Seal and Walki Opti Seal, paper-based packaging for pillow pouches used in various end-use industries.


• September 2021: SABIC, ST. JOHNS PACKAGING and Kingsmill collaborated to launch new bread packaging made from post-consumer waste. This packaging is composed of polyethylene (PE).


• January 2021: Innovia Films, a global packaging group, launched SLF, a transparent packaging barrier film for biscuits, bakery, and confectionery products. The films aimed to resist oxygen, moisture, and mineral oils.