Baking Mixes Market Size, Share, and Industry Analysis, By Type (Cookies & Biscuits, Cakes & Pastries, Bread, Pancake and Waffle, and Others), By Component (Organic, Specialty, Gluten-free, and Conventional), By Distribution Channel (Food Service and Retail [Supermarkets/Hypermarkets, Specialty Stores, Online Retail, and Others]), and Regional Forecast, 2024-2032

Bakery mixes play a significant role in increasing overall bakery product consumption. They offer a convenient way to try new flavors and recipes, potentially leading consumers to explore different bakery products. The demand for bakery products such as bread, rolls, cakes, and others is driving the growth of the bakery mixes market. According to the European Union, the global bakery products industry accounted for USD 350 billion in 2020. The constantly rising consumption of these products is expected to impact market growth throughout the decade positively.

In today's fast-paced world, people have less time to spend in the kitchen. Bakery mixes eliminate the need to measure numerous ingredients, search for specific recipes, and acquire various baking supplies. They offer a quick and easy way to enjoy fresh-baked goods at home without the hassle of traditional baking. This focus on convenience is a trend that's likely to continue, further propelling the growth of the bakery mixes market. Manufacturers are constantly innovating to create even more convenient mixes, such as single-serve options or mixes requiring minimal additional ingredients. For instance, in August 2024, Bob's Red Mill, an American brand of whole-grain food, launched a new line of baking mixes. The new portfolio consisted of fudgy brownie mix, golden cornbread mix, classic yellow cake mix, and decadent chocolate cake mix. These mixes help home bakers to create homemade-tasting baked goods easily.

Key Insights

The report covers the following key insights:

• Overview of the Baking Mixes Market


• Supply Chain and Regulatory Analysis


• Drivers, Restraints, and Opportunities


• Impact of COVID-19 on the Global Baking Mixes Market


• Key Developments

Segmentation

Analysis by Type

By type, the market is divided into cookies & biscuits, cakes & pastries, bread, pancake and waffle, and others. The cookies & biscuits segment is anticipated to hold a major share of the global market. People of all ages universally love cookies and biscuits. They are a popular snack choice and can be enjoyed as a sweet treat or a more indulgent dessert. The cookie and biscuit mix category offers a vast array of flavors, textures, and functionalities. Additionally, manufacturers are constantly innovating with new ingredients and healthier alternatives, keeping the category exciting for consumers. For instance, in April 2024, PB2 Foods, a famous peanut butter brand, launched the PB2 pantry double chocolate chip cookie mix. The new product is made from plant-based proteins, cocoa powder, and vegan chocolate chips.

The cakes & pastries segment is projected to grow at a high CAGR over the forecast period. Cakes and pastries are a staple for birthdays, holidays, and other special occasions. Bakery mixes make it easier for people to celebrate these events with homemade treats, even for those who lack extensive baking experience. Consumers are becoming more adventurous with their baking endeavors, seeking out new and exciting flavors and recipes. Cake and pastry mixes offer a platform for exploration, providing a base for customization and creativity.

Analysis by Component

By component, the market is divided into organic, specialty, gluten-free, and conventional. The gluten-free segment is expected to hold a major share of the global market. Greater awareness of celiac disease and gluten sensitivity is leading to more diagnoses. This translates to a larger consumer base specifically seeking out gluten-free products. The growing emphasis on inclusivity in food choices is another factor propelling the gluten-free bakery mixes market. These mixes allow people with celiac disease or gluten sensitivity to enjoy baked goods alongside others, fostering a sense of shared experience.

The specialty segment is expected to grow significantly over the forecast period. There's a growing trend toward premiumization in the food industry, and bakery mixes are no exception. Specialty mixes often use high-quality ingredients and unique flavor combinations and cater to specific tastes or ethnic cuisines. This elevates the at-home baking experience and appeals to consumers seeking more than just basic bakery products.

Analysis by Distribution Channel

By distribution channel, the market is divided into food service and retail [supermarkets/hypermarkets, specialty stores, online retail, and others]). The retail segment is expected to hold a major share of the global market. The retail segment includes supermarkets, hypermarkets, grocery stores, and convenience stores. Retail stores offer the most convenient and accessible way for consumers to purchase bakery mixes. They're readily available in most communities, allowing for impulse purchases and immediate gratification. Supermarkets often stock popular and well-established bakery mix brands. This familiarity and trust in established brands encourage consumers to choose these products.

The food service segment is expected to grow significantly over the forecast period. Food service establishments, such as cafes, restaurants, and hotels, can benefit greatly from the convenience and efficiency of bakery mixes. These mixes offer pre-measured ingredients and consistent results, allowing staff to prepare baked goods quickly and with minimal waste. Bakery mixes allow food service businesses to expand their menu offerings without a significant investment in time or resources. They can introduce new and seasonal baked goods without the need for extensive in-house preparation.

Regional Analysis

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The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. North America is expected to account for the largest proportion of the global baking mixes market. North America has a well-established baking culture, with consumers familiar with and comfortable using bakery mixes. This established market acceptance contributes to continued growth. The fast-paced lifestyle in North America fuels the demand for convenient food options. Bakery mixes cater to this demand by offering a quick and easy way to enjoy fresh-baked goods at home.

Asia Pacific is expected to grow significantly over the forecast period. The rapid pace of urbanization in the region is creating a demand for convenient food solutions. Bakery mixes cater perfectly to this need, offering quick and easy baking options for busy urban dwellers. Western food trends, including baked goods, such as cookies, cakes, and pastries, are gaining popularity in many Asian countries. Bakery mixes offer a familiar and convenient way to enjoy these treats.

Key Players Covered

The report includes the profiles of key players, such as Pillsbury Company, LLC, King Arthur Flour Company, Inc., Pamela’s Products Inc., Enhance Proteins Ltd., Swiss Bake Ingredients Pvt. Ltd., Allied Mills Pty Ltd., Watson Inc., Puratos Ltd., and Lesaffre SA.

Key Industry Developments

• In March 2024, Pillsbury Company, a U.S.-based company owned by General Mills, launched two new product lines, including stuffed cookie kits and moist supreme creamy cake mixes.


• In August 2023, Puratos Group, an international group offering a range of innovative food ingredients and services for the bakery, patisserie, and chocolate sectors, launched millet-based bakery mixes, including easy Puravita millet bread mix and Tegral Satin millet cake mix.