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Baking Soda, also known as sodium bicarbonate, is a white powdered salt with the formula NaHCO3. This component has a slightly alkaline or salty taste and has been utilized by individuals for ages. Its commercial use began in the 1830s when U.S. bakers started adding cooking soda to the dough to prepare bread. After that, baking soda gained high traction in numerous fields (personal care products & medicines, baking & food preparation), owing to its potential benefits. Majorly, cooking soda is consumed in regions such as North America and Europe, as these regions have a well-established food industry. For instance, cooking soda is used in large amounts in baked products, such as cakes, muffins, and snack crackers, to enhance the quality of finished products. When added at the time of heating, this additive produces carbon dioxide and thus provides a fluffy and soft texture. Also, this baking soda has a GRAS status (Generally Recognized as Safe) and has a strong acceptance by the food producers and the consumers due to its non-toxic nature.
In addition, sodium bicarbonate soda is considered safe for use in pharmaceutical formulations due to its antacid properties and anticaries (tooth decay fighting) ingredient. Coupled with this, the Cosmetic Ingredient Review (CIR), a panel composed of industry scientists and academic researchers, stated that cooking soda is safe to be used as a cosmetic ingredient. It’s mainly used in cosmetics as a scalp clarifier, odor blocker, and complexion improver. Apart from this, baking soda also has a vast use in industrial applications such as a buffering agent and corrosion inhibitor in wastewater treatment. Furthermore, it acts as a common ingredient in degreasing products, detergents, and other solvents.
The report covers the following key insights:
By Form | By Grade | By Application | By Geography |
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On the basis of form, the market is segmented into powder, pellets, and liquid. Among all, the powder segment is projected to dominate the market due to its convenience. As compared to other forms, powdered soda is easier to handle and store as well as easy dispersion, which makes it an ideal option to use. Whether used as an ingredient in medicinal formulations, a leavening agent in baking, or as a reagent for industrial purposes, powdered baking soda offers flexibility in dosage. Also, the powder’s refined texture and ability to easily mix in several applications minimizes the complexity of production.
The liquid segment is predicted to grow at the fastest pace over the forecast period. The liquid sodium bicarbonate is proven to be beneficial in applications where accurate mixing and dosing are critical, thus increasing its adoption rate across the market. Also, due to its quick speed of action and effectiveness, liquid soda is preferred over other forms.
On the basis of grade, the global baking soda market is segmented into food grade and feed grade. The food grade segment is likely to secure a superior position in the market due to its extensive utilization in the food service and processing industry. In the food sector, baking soda acts as a leavening and emulsifying agent in the preparation of baked goods. This soda helps with crumb softening and also improves the gas-holding capacity of the dough. Also, this food-grade baking soda undergoes rigorous quality control measures to ensure safety and purity before commercial use, thus making it a favored choice for consumers and manufacturers alike.
Based on the application, the baking soda market is divided into processed food & beverage {bakery, confectionery, beverages and others}, and animal feed. Out of all, the processed food & beverage segment is predicted to rank first in the market and is expected to hold the lion’s share of the market. This dominance is achieved, especially due to the large-scale use of cooking soda as a raising agent in bakery applications such as cakes, cookies, and bread. Also, it has strong foaming properties, which makes it a useful component for beverages.
The pharmaceuticals segment is likely to be the fastest-growing segment and is projected to grow significantly in the upcoming years. The adoption of sodium bicarbonate is enormously rising in medicinal formulations due to its strong antacid properties, which help in neutralizing stomach acid. Also, this soda is useful in treating heartburn and stomach ulcers, which further increases its popularity.
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On the basis of geographical region, the market is distributed into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Out of all, North America is anticipated to emerge as the leading region, primarily due to the well-established convenience food industry, which fuels its usage. Also, the Food and Drug Administration, a U.S.-based federal agency, regards baking soda as “Generally Recognized as Safe” (GRAS) for use as an ingredient or food additive. Other factors supporting the growth of soda are its increasing use at household levels and the flourishing nutraceutical sector of the region.
Asia Pacific is slated to register a high CAGR and will be recognized as the fastest-growing region in the market. The expanding food sector in Asian countries such as China, India, and Japan, coupled with indisposable income, contributes to the demand for sodium bicarbonate. Also, the flourishing skincare industry further promotes the utilization of baking soda due to its several benefits.
Key players in the market include Tata Chemicals Ltd., Church & Dwight Co. Inc., Solvay SA, Hawkins Inc., Nirma Ltd., Tosoh Corporation, GHCL Limited, DCW Ltd., Vitro, and Merck KGaA.
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