Berries Market Size, Share, and Industry Analysis, By Berries (Strawberries, Blueberries, Raspberries, and Others), By Nature (Conventional and Organic), By Distribution Channel (B2B and B2C) and Regional Forecast, 2024-2032

The global berries market consists of strawberries, blueberries, raspberries, and others. The global market study also involves fresh and packaged berries. Further, these berries are available in the market through business-to-business or business-to-consumer distribution channels.

The driving force of the global berries market is the extensive range of applications in the food & beverage industry. The most common use of berries is in dietary foods. Furthermore, the higher demand for berries in natural food coloring manufacturing further fuels the global market growth. In addition, the higher consumption of fresh berries in the U.S., Canada, and most European countries is another driving factor for the global berries market.

The global market, with the rising consciousness among individuals about health and diet, is said to contribute to the demand for fresh berries as berries are known for being rich in antioxidants and reducing metabolic disease risk. Furthermore, the need for organic products is expected to increase over the forecast period, which will drive the demand for organic food color, thereby increasing the utilization of berries across B2B and B2C channels.

However, the rapidly changing climatic conditions and increasing global temperature, including the declining arable land, are significant factors restraining global market growth. Berries are seasonal fruits; thus, the right climatic conditions are an essential factor that has a higher influence on its production. With the unprecedented rain and rising global temperature, the output of berries will have a significant negative impact.

The COVID-19 pandemic caused a significant disruption in the global supply chain. This disruption in the global supply chain and logistics was due to the closing of international borders. Furthermore, the lockdown and shutdown of food service outlets resulted in declining demand for berries, with lower consumption across regions.

Key Insights

The report covers the following key insights:

• • Overview of Parent/RelatedMarket


• • Supply Chain Analysis


• • Industry SWOT Analysis


• • Key Industry Developments (New Product launches, Merger, Acquisition, and Partnerships)


• • Impact of COVID-19 on the Market

Segmentation

Analysis by Berries

The berries segment includes strawberries, blueberries, raspberries,  and others. The strawberries segment holds a significant share of the global market. Strawberries' dominance is due to their higher availability and demand in the food and beverage industry. Strawberries have a higher nutrient composition, which is a significant factor in their higher demand in the global market.

The demand for raspberries and blueberries is growing rapidly due to the increasing development of syrups, smoothies, and other beverages. The launch of new food and beverage products, including berries, such as cranberries, raspberries, and blueberries, will fuel the global market growth over the forecast period.

Analysis by Nature

By nature, the market is bifurcated into conventional and organic. The conventional segment accounted for the highest share in the global market. This dominant share of conventional berries is due to the extensive production and availability globally. However, in recent years, the range of natural products has shown rapid growth in demand among individuals owing to the rising interest in organic production and increasing awareness regarding the benefits of organic food consumption.

Analysis by Distribution Channel

The distribution channel segment includes B2B and B2C. The B2B segment holds a major share of the global market. The higher demand for berries among processed food and beverage manufacturers and extensive applications of berries across industries is one of the significant factors resulting in the dominance of the B2B channel in the global market. In addition, the rapidly growing demand for berries in household consumption owing to the increasing awareness of the health benefits of berries among individuals will fuel the global market growth.

Regional Analysis

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The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and the Middle East and Africa. North America holds a significant global berries market share. With being one of the leading producers of blueberries and higher per capita consumption of berries in countries, such as the U.S. Furthermore, the U.S. has been one of the fastest-growing countries in organic food consumption; thus, the demand for organic berries has been significantly growing in this region further contributing toward global market growth. Canada and the U.S. consume more processed food, thus contributing to the increasing demand for fruits, including berries. Thus, higher per capita consumption, a rising organic industry, and higher processed food consumption contribute to the region's significant share in the global market.

The European region accounts for the second largest share in the global berries market owing to the higher demand in countries, such as the U.K., Germany, Spain, and others. The rising health-snacking trend in the region and fast food chains that incorporate berries in the preparation of various culinary dishes such as pies, salads, and others have been fueling the growth of the European berries market.

Key Players Covered

SunOpta, Inc., Royal Ridge Fruits, Rainier Fruit Co., Small Planet Foods, Inc., Wish Farms Inc., Driscoll's, Inc., Sun Belle Inc., Fresh India Organics, Tradin Organic Agriculture B.V., and Naturipe Farms, LLC are a few major players in the global berries market.

Key Industry Developments

• In January 2024, Aurora Cannabis Inc. announced the launch of three new cannabis-infused beverages: Neon Rush, Strawberry Pineapple Tropical Fizz, and Pineapple Coconut Fizz.


• In September 2023, Bayers, one of the leading biomedical companies, announced the expansion of its fruits and vegetable business by including strawberries. The global player has announced the acquisition of the strawberry breeding program of the National Institute of Agricultural Botany (NIAB).


• In August 2022, The Berry Company launched a new product comprising green tea and blueberry juice blend with Aronia and Juniper extract. The new product is gluten-free, vegan-friendly, and consists of natural ingredients.