Beverage Packaging Market Size, Share & Industry Analysis, By Material (Plastic, Glass, Metal, and Others), By Product Type (Cans, Bottles & Jars, Pouches, Cartons, and Others), By Application (Alcoholic and Non - Alcoholic), and Regional Forecast, 2024-2032

The global beverage packaging market size was valued at USD 144.40 billion in 2023 and is projected to grow from USD 150.60 billion in 2024 to USD 217.54 billion by 2032, exhibiting a CAGR of 4.70% during the forecast period. Asia Pacific dominated the beverage packaging market with a market share of 35.42% in 2023. Moreover, the beverage packaging market in the U.S. is projected to grow significantly, reaching an estimated value of USD 39.43 billion by 2032, driven by the increasing demand for carbonated drinks, energy drinks, and soft drinks among the younger generation.

Packaging is generally done to protect the product from damage and attract customers by enhancing its visuals through the utilization of advanced decorative techniques, which also helps the product stand out among competitors. Beverage packaging plays a crucial role in protecting liquids as they are prone to leakages and contamination. Packaging companies provide a wide range of products, such as cans, bottles, jars, pouches, and cartons, to increase the shelf life and sales of beverages. The high strength, lightness, and protection from the external environment offered by the packaging solutions may accelerate the beverage packaging market growth.

Due to stringent government regulations, labor shortages, and high prices of raw materials during the COVID-19 pandemic, production was hampered, resulting in the contraction of demand for beverage packaging products. Moreover, the rise in the number of online food & beverage outlets in the ever-growing e-commerce industry is anticipated to propel the beverage packaging market share in the post-pandemic era.

Beverage Packaging Market Trends

Surge in Usage of Sustainable Materials to Emerge as a Key Trend

The growing environmental concerns among manufacturers and consumers have surged the demand for sustainable packaging. The use of recyclable materials and invention of bioplastic will become a significant trend in the market. Governments and organizations in several emerging and developed nations have increased their focus on using sustainable materials and recycling & reusing packaging products to save the environment from the hazardous effects of non-recyclable plastic and other packaging materials. For instance, the EU Waste Framework Directive set a target for 50% of waste to be recycled by 2020. The regulation placed a legal obligation on companies over a particular size, make, or use of packaging to make sure that a particular percentage of the packaging released in the market is recycled and recovered. The U.K. parliament set targets for plastic and paper recycling provided by the EU Waste Directive, and the targets for 2020 were 69.5% and 51%, respectively.

Moreover, manufacturers are also taking initiatives by launching sustainable products. For instance, in June 2023, Coca-Cola India launched a new bottle made from 100% rPET (recycled PET) with the support of packaging giant ALPLA. It is the first time when that a 100% rPET bottle has been used in India for food or drinks. Such initiatives will also motivate other small players and even players from other emerging nations to use sustainable packaging.

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Beverage Packaging Market Growth Factors

Rising Consumption of Non-Alcoholic Drinks to Contribute to Market Growth

The growing demand for non-alcoholic drinks, such as bottled water, milk, soft drinks, energy drinks, and carbonated drinks is driving the market’s growth. The change in people’s preferences and increase in the consumption of healthy drinks after the COVID-19 outbreak has accelerated the demand for non-alcoholic beverages. These beverages have high health benefits, such as improving digestion, providing instant energy, and enhancing heart health. Owing to this, people are more inclined toward these beverages, thereby increasing the demand for their packaging. Moreover, the rising inclination toward the consumption of ready-to-drink and packed beverages has enhanced the growth of this market. Furthermore, the launch of flavored milk and juices, along with carbonated drinks having attractive packaging, has increased the consumption of these products among children and the elderly population. In addition, the surging e-commerce industry is enhancing the demand for non-alcoholic beverages, such as soft drinks, juices, and packaged milk.

Furthermore, the surging demand for non-alcoholic beer, de-alcoholized wine and alcohol-free liqueurs among younger generations due to fear of overconsumption and health issues is helping in the lucrative growth of this market.

Significant Benefits Offered by Beverage Packaging to Drive Market Growth 

This market is experiencing significant growth as it safeguards the product from contamination and harmful rays, and increases product shelf life. Packaging provides an isolated environment during storage and transportation, and prevents the product from coming in contact with micro-organisms. Moreover, the decorative designs attract a large customer base and provide as much information to the consumer, helping the market grow. Beverages are prone to leakages, and tough packaging materials, such as metal cans and plastic bottles keep liquids safe. In addition, rising use of tetra packs to pack drinks is anticipated to aid the market growth as they are sustainable and increase the shelf life of liquids.

RESTRAINING FACTORS

Strict Rules Against Use of Non-Recyclable Materials to Restrict Market Growth

Governments of developed and emerging nations have imposed stringent rules and regulations to ban single-use plastic and curb the usage of non-recyclable plastic. Plastic and glass are widely used in beverage packaging as they protect the liquids from leakage and contamination. But they are not easy to recycle and can thus hamper the growth of this market. Moreover, the lack of manufacturing units and machinery in developing nations for recycling this material will impede the growth of this industry. For instance, according to the World Economic Forum, the total bottle recycling rate for 2020 was 27.2%, down from 28.7% in 2019, and 2.5 million plastic bottles are thrown away in the U.S. every hour, increasing landfill waste.

Manufacturers are shifting from plastic and glass to metal and paper as the latter are sustainable. However, it is expected to increase the manufacturing cost and price of the end product, thereby affecting the consumers’ buying behavior.

Beverage Packaging Market Segmentation Analysis

By Material Analysis

Plastic to Dominate Market Due to Its Various Properties

Based on material, the market is segmented into plastic, glass, metal, and others. Plastic materials hold the largest market share. Plastic materials have several benefits, such as high strength and stability, and are leak-proof. These materials can survive extreme temperatures, which protects beverages during transportation. Moreover, the surging use of bioplastic and other plastic types, which are easy to recycle, is expected to drive the growth of this segment.

By Product Type Analysis

Bottles & Jars to Gain Traction Among End-Users to Pack Large Volumes of Drinks

Based on product type, the market is segmented into cans, bottles & jars, pouches, cartons, and others. The bottles & jars segment is dominating the market. These products are widely used in the packaging of beverages as they provide better safety to liquids, are easy to handle, and can be used to pack large amounts of liquids. In addition, glass bottles maintain the freshness of beverages and enhance the appearance of the packaging. Furthermore, the transparency of glass bottles attracts customers and will contribute to the growth of this segment.

By Application Analysis

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Non-Alcoholic Beverages to Dominate Market Due To Their Widespread Benefits

Based on application, the market is segmented into alcoholic and non-alcoholic. Non–alcoholic beverages are the leading application of the global beverage packaging industry. A large amount of packaging material is used to pack fruit juices, soft drinks, carbonated drinks, milk, smoothies, purees, and various other liquids. The rising demand for energy drinks and changing lifestyles are contributing to the growth of this segment. After the pandemic, people are more concerned for their health and inclined toward products that help them increase the nutrition of their diet. This has led to rise in the consumption of non-alcoholic beverages.

REGIONAL INSIGHTS

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The market is analyzed across North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. Asia Pacific is the dominating region in the market. Rapid changes in the consumer lifestyle and shifting preference for non-alcoholic drinks are expected to enhance the growth of the market in this region. Emerging economies, such as China and India and their increasing population will boost product consumption, thus propelling the growth of the market in the Asia Pacific region. Europe is the second largest dominating region in the beverage packaging industry. High alcohol consumption in this region due to its climatic conditions and presence of major market players will drive the growth of this region. The North American region is expected to record a moderate growth rate due to the increasing demand for carbonated drinks, energy drinks, and soft drinks among the younger generation. Latin America is expected to witness steady growth due to increasing number of online food & beverage outlets and rising disposable income. The Middle Eastern & African market will witness moderate growth due to rapid urbanization and influence of western trends on the younger generation.

List of Key Companies in Beverage Packaging Market

Key Market Participants to Witness Significant Growth Opportunities

The global market is highly fragmented and competitive. In terms of market share, a few major players are dominating the market by offering innovative packaging solutions. These major players in the market are constantly focusing on expanding their customer base across the regions and innovating their existing products.

Major players in the market include Amcor Plc, Glasswork International, Ball Corporation, Crown Holdings, and others. Numerous other players operating in the industry are focused on delivering advanced packaging solutions.

List of Key Companies Profiled:

• Amcor plc (Australia)


• Glassworks International (U.K.)


• Crown Holdings (U.S.)


• Mondi Group (U.K.)


• Graham Packaging Company (U.S.)


• Sonoco Products Company (U.S.)


• Refresco Group (Netherlands)


• Ball Corporation (U.S.)


• Berry Global Inc. (U.S.)


• Tetra Pak Group (Switzerland)

KEY INDUSTRY DEVELOPMENTS:

• March 2023 - Hinojosa Packaging Group, one of the leading brands in sustainable packaging, launched a new range of primary packaging for the prepared foods & beverages market. This packaging is said to be 100% recyclable and mainly designed for hot and cold beverages.


• September 2022 - Vetropack launched the Echovai bottle, made from tempered lightweight glass weighing 30% less than the standard returnable bottles. It is more resistant to abrasion and reduces the logistical effort.


• August 2021 - AstraPouch announced the launch of its flexible beer packaging solution. The packaging is of dark amber color to protect the beer from the UVA/UVB lights and has a smaller head space to preserve the carbonation and quality of the product.


• June 2021 - Volnaa launched mineral water in aluminum cans. The vision behind launching these cans was to reduce plastic pollution by using 100% recyclable aluminum cans with relock technology for lids.


• May 2020 - Gualapack, one of the leading producers of flexible packaging, launched recyclable mono-material pouches in collaboration with Jufico. These pouches were available in two versions, one was for hot-filled and pasteurized shelf-stable products, and another was for cold-filling/dairy applications. These pouches offered protection against oxygen and water vapor.

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An Infographic Representation of Beverage Packaging Market

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The market research report provides a detailed analysis of the market and focuses on key aspects, such as leading companies, competitive landscape, product/service types, porters five forces analysis, and leading applications of the product. Besides, the report offers insights into the latest market trends and highlights key industry developments. In addition to the above factors, the report encompasses several factors that contributed to the market's growth in recent years.

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