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The popularity and high demand for beverage cans is obvious on account of the vast consumers of carbonated drinks and beers. Consumers prefer buying their desired beverage in cans over the glass as well as plastic bottles, as aluminum cans are more sustainable than the other container variants available. According to The Aluminum Association, the typical aluminium can be manufactured in the United States comprises around 73% recyclable content as compared to 23% is found in glass bottles and even lesser than 6% in plastic bottles. Novelis, which is an Atlanta-based recycling company, produces resources for its beverage container named Evercan, which is manufactured from 90% recycled aluminium.
Fortune Business Insights™ reports that the global market size for beverage cans was USD 25.31 billion in 2019 and is estimated to reach USD 36.59 billion by 2027, exhibiting a CAGR of 4.7% during the forecast period. The increasing popularity and fondness for carbonated beverages specifically among the youth population is likely to boost the demand for beverage cans in the near future.
COVID-19 Impact: The Coca Cola Company Suffers Major Losses due to Government Norms of Lockdowns
The global COVID-19 pandemic outbreak adversely impacted major of the factories and industries. Numerous factories were forced to shut down facilities and plants as they suffered heavy losses due to lockdowns announced by the governments. Companies also had to lay off employees as the factories were temporarily closed down creating a financial catastrophe for everyone.
For example, as per an article published by Business Today, The Coca-Cola Company laid off 17% of its employees i.e. roughly 2,200 people as it was forced to cut down business as their chief sale locations such as stadiums and theatres were put on temporary lockdown. This is projected to hinder the market growth amid the pandemic until the situation settles down.
The Ball Corporation was founded in 1880 by five brothers and its present headquarter is in Colorado, United States. The company is a prominent player and is recognized for its primary manufacturing of glass jars, lids, and associated products utilized for home canning. In March 2021, Ball Corporation and Damm jointly launched the first ever Aluminium Stewardship Initiative (ASI) and Chain of Custody Standard approved beverage containers. Ball Corporation supplies cans to Damm. Moreover, in September 2020, Ball Corporation scheduled to construct a novel U.S. aluminum beverage packing facility in Pittston, Pennsylvania and is worth USD 300 million. This multi-line factory is planned to initiate manufacturing in mid-2021.
Crown Holdings, Inc., previously known as Crown Cork & Seal Company, is a key player popularly known for manufacturing metal products such as beverage and food cans, aerosol containers, closures and specialty packaging. The company was founded in 1892, and is headquartered in Pennsylvania, United States. It has made a notable development in terms of new facilities since its establishment.
For instance, in January 2021, Crown Holdings, Inc. scheduled to build a novel beverage container manufacturing plant in Henry County, Virginia. This will be the third beverage can manufacturing facility owned by the company in North America. This plant is expected to provide beverage containers to makers of sparkling water, carbonated soft drinks, functional beverages, energy drinks, teas, hard seltzers, beers and cocktails.
Ardagh Group is a Luxembourg-based producer of glass and metal products that has reported to make progress since the last two decades as one of the biggest metal and glass packing companies and is headquartered in Dublin, Ireland. Ardagh controls 57 metal and glass production plants in 12 countries, with 16,000+ employees and transactions of roughly USD 7.0 billion. It has also expanded in terms of business territories. For example, in December 2020, Ardagh Group bought a factory based in Ohio. This facility is expected to manufacture recyclable beverage cans and the production is projected to initiate later in 2021. This plant will comprise three can manufacturing stations.
CANPACK S.A. is headquartered in Kraków and was established in 1992. Its chief responsibility is to manufacture aluminium beverage cans. The first production line was introduced in the beverage container facility in Brzesko in 1994. Moreover, in March 2020, CANPACK made an announcement to extend the volume in Colombia and Russia by over 1 billion cans per annum, to aid the developing markets in both the nations. Below this extension, the company’s facility in Colombia is set to increase their yearly capacity by roughly 46%, which is from 1.3 billion cans to 1.9 billion, whereas in Russia they plan to surge by 34% from 1.9 billion cans to 2.55 billion cans.
Founded on December 28, 2007, with a listed investment of RMB 4.05 billion, Baosteel Metal is a solely-owned subsidiary firm of Baosteel Group. The primary business of Baosteel Metal involves metal packing, metal product manufacturing, industrial gas, and automotive trade, among others. Baosteel inaugurated its ninth beverage can production facility in the Anhui state of China for producing aluminium D&I beverage cans, in September 2020. The USD 65 million capitalization factory is anticipated to be built by October 2021, and is likely to have an early manufacturing size of 1.1 billion cans annually.
Showa Aluminum Can Corporation was established in April 1969 and is headquartered in Tokyo, Japan. The company is a global leader in producing sustainable aluminium products infused with organic chemical technologies. The company has noted some remarkable achievements in its entire career. For example, in July 2020, Showa Aluminum Can Corporation, a subordinate company of Showa Denko, accomplished the third base in Vietnam to produce aluminium cans. This novel production base holds the capacity to generate 1.3 billion cans per annum.
Envases Universales is a Mexico-based supplier of plastic and aluminium packaging services. The company offers cans, bottles, jars, and preform products. It has made huge regional investments on infrastructural activities. For instance, in 2020, Envases built a brand new aluminium beverage container facility with an investment of 2.5 billion pesos in Hidalgo State, Mexico. This expansion will allow the company to consolidate its footprint in Mexico. The new plant has 2 lines producing 2,100 cans per minute each, and will have a capacity of two billion cans per year.
Growing Trend of Consuming Beverages in Cans on Basis of its Travel-Friendly Packaging to Promote Market Growth in the Near Future
Immense population surge, rising expenditure ability, and progressing lifestyle have led to changing customer conduct. Owing to frantic timetables and lengthy working hours, there is an inclination of buyers towards ready-to-drink beverages. Additionally, beverages such as coffee, carbonated drinks, wine, tea, and water among others served cans are observing great response from customers on account of their characteristics of travel-friendly size and packing. Moreover, the combination of eye-catching and communicative printings on metal cans is attaining motion for brand augmentation.
Despite the adverse impacts of Covid-19 on the beverage can industry, the market along with the key players are expected to mark noteworthy achievements in the upcoming period. The rising consciousness regarding preserving a sustainable environment has observed major production shifts in the manufacturing process over the years such as adoption of organic components and high endorsement of recycle, reuse, and reduce. This is anticipated to surge market growth in the forthcoming years.