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Data analytics transforms raw data into actionable insights, employing various tools and processes to identify trends and address issues. It enhances business processes, aiding in informed decision-making and fostering growth. Offering visibility into operations, it delves deep into customer experiences and issues, enabling personalized solutions. By bridging insights with action, companies craft tailored experiences, innovate digital products, streamline operations, and boost productivity. The proliferation of sensors and network devices has led to a surge in data collection, amplifying the demand for such solutions. Moreover, edge computing addresses the challenges of handling massive data volumes by decentralizing data processing, enhancing scalability, and analytics capabilities for organizations.
As per a report by Fortune Business Insights™, the market for data analytics was valued at USD 41.05 billion in 2022. It is forecasted to increase from USD 51.55 billion in 2023 to USD 279.31 billion by 2030, with a CAGR of 27.3% between 2023 and 2030.
1) IBM Corporation:
IBM Corporation leverages its expertise in hybrid cloud and AI to offer integrated products and solutions for data management. Its comprehensive advisory services enable future-proof data strategies with unified governance and autonomous management. Collaborating with Amazon Web Services (AWS) in November 2023, IBM aims to empower mutual customers with innovative solutions, merging AI and data analytics prowess with AWS's extensive cloud offerings to drive industry transformation and address evolving customer demands.
2) Microsoft Corporation:
Microsoft's Azure Synapse Analytics blends big data analytics, integration, and data warehousing for adaptable processing. Unified under Microsoft Fabric and Azure Data, the platform offers seamless real-time storage, migration, and analytics. Serving multiple industries, Microsoft delivers cloud solutions, including automotive and banking. In February 2024, Microsoft bolstered its sustainability commitment by integrating AI and new data solutions into Microsoft Cloud, enabling businesses to drive ESG initiatives with actionable insights swiftly.
3) AWS, Inc.:
AWS offers scalable, secure, and cost-effective data analytics services, catering to companies across industries and sizes. Their suite includes data movement, storage, analytics, and machine learning, empowering businesses to leverage data for transformation. Utilizing diverse data sources such as surveys and social media activity, AWS enables comprehensive data analysis. In November 2023, IBM and AWS collaborated to establish an innovation lab in Bangalore, harnessing AI to create tailored solutions for customers, leveraging AWS's extensive cloud offerings.
4) Google Analytics:
Google Analytics, a free web analytics service, provides basic tools for marketing analysis and SEO, aiding businesses in tracking website performance and visitor insights. It helps identify user traffic sources, measure marketing success, and track goal progress such as purchases. Small and medium-sized retail sites utilize Google Analytics to enhance marketing campaigns and improve visitor retention. In May 2023, Capgemini and Google Cloud expanded their partnership to develop a global generative AI platform, leveraging AI and data analytics to unlock business potential.
5) Oracle Corporation:
Oracle Corporation, one of the top data analytics companies offers a comprehensive range of products, including software, applications, and cloud infrastructure. Offering four types of solutions, Oracle Analytics integrates seamlessly with its Autonomous Database platform. In September 2023, Oracle unveiled the Fusion Data Intelligence Platform, combining AI, data, and analytics. This platform drives business outcomes through automated pipelines, interactive analytics, and intelligent applications, empowering customers to make informed decisions and take intelligent actions.
6) SAP SE:
SAP SE offers integrated applications and digital platforms, including SAP Analytics for Cloud, empowering business users with essential analytical features. Leveraging programming and data algorithms, SAP tools extract insights from diverse data sources for forecasting and business planning. In May 2023, SAP SE and IBM Corporation announced plans to integrate IBM Watson technology into SAP solutions, introducing AI-powered insights and automation for enhanced innovation and user experiences across the SAP portfolio.
7) Sisense Ltd:
Sisense Ltd offers a range of products, including predictive, descriptive, prescriptive, and diagnostic analytics. Prescriptive analytics utilizes data from various sources to determine the impact of decisions, while diagnostic analytics delves deeper into data for valuable insights. In November 2023, Mytonomy Inc. integrated Sisense-powered Mytonomy Analytics Cloud into their Healthcare platform, enhancing engagement and resource allocation for improved patient care, leveraging advanced analytics tools for healthcare workers.
8) ThoughtSpot, Inc.:
ThoughtSpot, an AI-powered analytics company, empowers organizations to control live data on cloud platforms, generating actionable insights for all levels of staff. Its user-friendly platform facilitates quick decision-making and offers capabilities for embedding AI-powered analytics into products. Partnering with Zuar in October 2023, ThoughtSpot aims to remove barriers in delivering modern data experiences, complementing Zuar's solutions with its flagship products, ThoughtSpot Everywhere and ThoughtSpot Analytics.
9) Zoho Corporation:
Zoho Analytics offers versatile data analytics software, facilitating easy analysis and actionable insights for decision-making. With integration across 300+ data sources, including databases and cloud storage, it enables dynamic visualizations and collaborative report creation. Its intuitive, drag-and-drop visualization builder caters to all user types, while advanced ML and AI technologies, such as automated insights and predictive analytics, make data analysis accessible to all.
10) Mu Sigma:
Mu Sigma, a leading big data analytics and one of the top data analytics companies and decision science firm, collaborates with over 140 Fortune 500 companies to enhance decision-making and analytical capabilities. Their analytical software, including solution design and operationalization, complements existing technology ecosystems, adding value to infrastructure investments. muFlow, their workflow tool, streamlines data analysis processes, boosting productivity and automation for analysis workgroups.
How Top Data Analytics Companies Are Harnessing Customer Data for Business Growth
Players across industries are leveraging data analytics to drive business growth by gaining actionable insights. Through sophisticated tools and processes, companies identify trends, address challenges, and optimize operations. Deep dives into customer data enable personalized solutions, enhancing overall experiences. With the rise of sensor technology and network devices, there's a heightened focus on these solutions to manage growing data volumes effectively. Moreover, the adoption of edge computing decentralizes processing, enhancing scalability and analytical capabilities, paving the way for sustainable growth and innovation.