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Maple syrup refers to the natural sweetener which is manufactured from the sap extracted from maple trees. It is a healthy sugar substitute and has a multitude of health benefits; therefore, it has a premium price in the market. The surging demand for healthy food products among consumers is set to create lucrative opportunities for market growth. As per a report by Fortune Business Insights™, the market for maple syrup reached USD 1.35 billion in 2022 and is set to reach USD 2.28 billion in 2030 with a CAGR of 6.80%. The market is also set to reach the valuation of USD 1.44 billion in 2023. Leading maple syrup producers are deploying innovative product packaging designs for boosting product sales and attracting new consumers.
One of the top maple syrup producers in the world, Golden Dog Farm LLC. is owned by a family and is involved in manufacturing the product, nuts, berries, and fruit. Moreover, the raw materials obtained from single-sourced sugar woods of Golden Dog Farm, which are wood-fired in small batches in the later stage, are utilized by the company to manufacture products. The company is popular due to its farm tours, which include visits to various vineyards and orchards. In addition, it has inked a collaborative deal with one of the prominent American suppliers, “King Arthur's Pancake Mix," for offering its best-selling product to boost the flavor.
Les Industries Bernard & Fils is a processor and bottler of the product operating independently. The main four business segments of the company include fruit syrups, flavored syrups, maple syrups, and other products such as maple cookies and butter. The company directly collaborates with wholesalers, hotel restaurant and institution management (HRI), distributors, and supermarket chains and supplies its products across 40 nations. For instance, in May 2022, the company announced a collaboration with Valeo for improving its relationships with prominent food retailers overseas and its supply chain.
LB Maple Treat Corporation (Rogers Sugar Inc.), being one of the pioneers in the maple industry, provides a wide range of products, such as maple cookies, maple candies, maple butter, maple syrup, fruit syrups, and various other derived products. Distributors and retailers directly get the products from the company, which helps it boost customer satisfaction and geographical reach. The company has a presence in around 52 nations across the world under different labels in key food chains, specialty shops, and through retailers.
Maple Joe, based in Canada, is a product manufacturer that sources maple from Canadian forests. The company has been operating in the industry for more than 20 years with a well-established maple syrup business. It has a consistent focus on expanding its production capabilities, which would help boost overall sales. For instance, in 2019, Maple Joe’s parent company, Famille Michaud, unveiled the opening of its new production facility in Canada.
Coombs Family Farms is owned by a family and offers organic products, sugar, and candy for online and retail stores globally. It has been emphasizing spreading awareness about the health-promoting attributes of its maple offerings, which would help in attracting a robust consumer base. For instance, in March 2022, at the Natural Products Expo West 2022 held in Anaheim, California, the company’s products were exhibited. The functional and nutritional benefits of the high-quality product were explained by the company, which is eventually poised to bolster the consumption pattern of such products among consumers.
Butternut Mountain Farms is recognized as one of the largest maple distributors and processors in the U.S. Maple sugar, maple candy honey, specialty foods, maple specialty, maple syrup, maple sugar, books, and specialty are the eight segments wherein the company operates. Various types of high-grade quality in various pack sizes through shop pickup or online delivery are launched by the company, thus proliferating its geographical footprint to another extent.
B&G Foods Inc., an American branded foods company, operates in the manufacturing and distribution of a diverse range of shelf-stable, high-quality foods across the globe. The company has ten business segments, namely baking, condiments & dressings, vegetables, meal solutions, household, syrups & spreads, soups & stocks, snacks, crackers, and others. In September 2020, B&G Foods Inc. boosted its market investment and shifted it toward customer-centric marketing while focusing on e-commerce. It also collaborated with one of the sites, namely all recipes.com and delish.com, which aided in promoting its recipes and brands across the market. The company also unveiled an interactive kitchen equipped with a digital pantry and freezer, making eating at home easy and more enjoyable amid the pandemic.
Ferguson Farm Vermont Maple Syrup, based in Vermont, is an independent farm offering a wide range of products, including all four syrup grades, such as Grade B, dark amber, fancy light amber, and medium amber. In addition, bulk orders for any particular occasion or corporate event are provided by the company, boosting its overall financial position.
Vermont Pleasant Valley Maples, a Vermont-based dairy farm, produces boiled products for use in different food preparations. The company has three business segments, namely maple cream, maple syrup, and maple nuts. Moreover, the norms of sustainable practices for encouraging environmental sustainability within the company are strictly adhered to.
Judd's Wayeeses Farms is one of the leading manufacturers of maple products in Vermont’s Northeast Kingdom. Organic methods for the production of maple-based products have been adopted by the company and the syrups are manufactured in small batches over a wood-fired evaporator.
How the Uptake of New Dietary Regime is Presenting New Pathways to Market Growth?
Environmentally sustainable dietary regimes, including veganism and other similar food products, are being adopted by consumers. The syrup offers potassium, zinc, calcium, and other necessary minerals, offering essential nutrition to followers of the vegan diet. Thus, the products are being marketed as an appropriate addition to vegan diets and vegan consumers by top maple syrup producers in the world to cater to the rising demand for organic and natural products.