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Nowadays, consumers are becoming more experimental to try healthy and nutritious food & beverages. Non-alcoholic RTD beverages include a variety of refreshments and functional beverages, including fruit juices, sports, energy drinks, carbonated soft drinks, and others. Increased preference for healthy alternatives over alcoholic beverages among the health-conscious population is driving the demand for these beverages.
As per a report by Fortune Business Insights™, the market for non-alcoholic RTD beverages reached USD 702.89 billion in 2022 and is set to reach USD 1,076.94 billion in 2030 with a CAGR of 5.66% during 2023-2030. The market is also valued at USD 732.49 billion in 2023.
With experience in the business for more than 90 years, an American multinational medical device and healthcare company, Abbott Laboratories provides diagnostics, branded generic medicines, and nutritional products. It manufactures oral rehydration solutions under the Pedialyte brand. It is creating new formulations of non-alcoholic RTD beverages to stay at the forefront of the market. In December 2020, with the introduction of Pedialyte with Immune Support, Pedialyte Sport, Pedialyte Organic, and Pedialyte Electrolyte Water with Zero Sugar, the business increased its product portfolio.
A France-based multinational conglomerate in the food and beverage industry named Danone S.A. is one of the top suppliers of health and wellness products. It provides a wide brand portfolio, including international and regional brands, such as Activia, Alpro, Oikos, and others. The company offers science-based nutritional solutions in over 120 countries to enhance consumers' health. In June 2022, the company launched new drinkable yogurt to promote better gut health and immunity to consumers.
Situated in California, U.S., Del Monte Foods Inc. is a producer and supplier of prepared fruit and vegetables, edible oils, juices, non-alcoholic RTD beverages, and snacks. The business distributes its products to retail stores, club stores, convenience stores, wholesalers, distributors, and food service operators in more than 90 countries globally. The prominent brands of the company include Del Monte, Contadina, College Inn, S&W, Fruit Burst, Orchard Select, Fruit Naturals, and Sun Fresh.
By specializing in the sourcing, production, and distribution of ready-to-drink tea, coffee, juice, mixers, and specialty coffee, Keurig Dr Pepper Inc. takes the lead in well-known beverage companies. The business concentrates on partnership strategies to boost its market position and stimulate revenue. In October 2022, Keurig Dr Pepper Inc. collaborated with Red Bull to sell and distribute Red Bull in Mexico, which will further expand its partner network strategy.
A Switzerland-based food manufacturer, Nestle S.A. consists of over 2000 brands and has a prominent presence in more than 186 countries. The business implements key growth tactics, including mergers & acquisitions, strengthening R&D capabilities, and sustainability to fulfil the growing global food and beverage demand. In July 2021, Nestle S.A. and Starbucks Corporation, an American multinational chain of coffeehouses and roaster reserves, declared a new partnership with the launch of Ready-to-Drink (RTD) coffee beverages.
Established in 1898 in the U.S., PepsiCo Inc. is a food and beverage producer that offers convenient beverages, snacks, and foods through certified bottlers and contract manufacturers. The company functions in over 200 countries and territories globally. The company aims to enhance products to create long-term value for society and shareholders. The company creates cutting-edge innovations and expands its portfolios with novel foods and beverages. In February 2022, the company introduced Nitro Pepsi, the first-ever nitrogen-infused cola drink. It has a frothy, foamy, creamy, and smooth texture and is available in two flavors, including draft cola and vanilla draft cola.
One of the top non-alcoholic RTD beverages brands and Austria-based beverage producer, Rauch Fruchtsäfte GmbH & Co OG. supplies a variety of juices. It provides well-established brands, including Happy Day, Ice Tea, Juice Bar, Yippy, and others, in more than 100 countries globally. Through partnerships and investments in the energy drink segment, the company has created global awareness. In July 2021, Red Bull GmbH collaborated with Rauch Fruchtsäfte GmbH & Co O.G. to develop a new beverage manufacturing, filling, and distribution center in Cabarrus. The project incurred an investment of USD 740 million. The partnership is expected to create an innovative campus for beverage manufacturing, can filling, and distribution.
A Japanese multinational brewing and distilling company group, Suntory Holdings Ltd. produces food, alcoholic and non-alcoholic RTD beverages, and health and wellness products. In the food and beverage segment, the company offers the main brands Suntory Tennensui, BOSS, Suntory Green Tea Iyemon, Yasashii Mugicha, and Suntory Oolong Tea. It focuses on creating new consumer value through its products and services. The company firmly believes in its mission: "To create harmony with people and nature.
A multinational beverage corporation based in the U.S. named The Coca-Cola Company offers several prominent brands, including Coca-Cola, Sprite, Fanta, Diet Coke, Coca-Cola Zero Sugar, and others. The company has implemented marketing strategies to increase the new product lines and accelerate the product range across many channels. In January 2020, Powerade, a Coca-Cola brand, introduced new product lines zero-sugar, including Powerade Ultra and Powerade Water, to provide functional hydration solutions for athletes.
Founded in 1935 in Japan, Yakult Honsha Co Ltd. (Yakult) is a probiotics company that produces and sells probiotics and pharmaceutical products. It provides food and beverage products, including fermented milk drinks, juice, pharmaceuticals, and cosmetics. The Yakult Group consists of nearly 160 companies and supplies its probiotic products in 40 countries. The company is concentrated on researching and developing new products to boost its product offerings and market position. In October 2021, the company introduced the fermented milk drink Y1000 as an offering in the Yakult 1000 series. The product was created especially for the retail store channel.
Growing Consumer Awareness About Healthy Lifestyles to Pave the Way for Producers of Non-Alcoholic RTD Beverages
Increasing consumer preference toward physical and health-related fitness activities is a major factor surging the demand for non-alcoholic RTD beverages. Health-conscious individuals consume energy drinks to enhance endurance, performance, and alertness. Therefore, top non-alcoholic RTD beverage companies are focusing on offering zero-calorie and low-sugar functional energy drinks to fulfil the increased demand. Such aspects are positively impacting the industry growth.