Body Mist Market Size, Share, and COVID-19 Impact Analysis, By Gender (Male, Female, and Unisex), By Price (Premium and Economy), By Distribution Channel (Online and Offline) and Regional Forecast, 2024-2032

Body mists are lighter-scented versions of fragrances and perfumes used to hydrate the skin. These products are manufactured using fruits, flowers, herbs, and hydrating extracts and can be used on any body part. The availability of body mists in different flavors, such as floral, fruity, vanilla, rose, and woody, triggers body mist market growth.

The rising popularity of body fragrances in unique flavors, most notably among youth across countries, will likely increase product demand in the coming years. In addition, the affordability, light, and quick drying nature of body mists due to the low concentration of oil and higher amount of water and alcohol drive the product demand. The formulation of body mists also makes them safe to be applied directly on the skin, keeping it hydrated for a long time. Moreover, the growing consumer awareness regarding the harmful effects of hard deodorants, such as skin itching and dryness, supports market growth. 

Key market players developing body mists in different flavors favor market expansion. For instance, in August 2022, Zum by Indigo Wild, an Indian company offering plant-based products, launched Amber Zum Mist, its new body mist range. The product was available in vetiver, lavender, patchouli, cedar, and bergamot notes. However, body mists don’t last as long as perfumes, affecting their demand and hampering the market growth.

Impact of COVID-19 on the Body Mist Market

The COVID-19 outbreak has significantly impacted the global body mist industry growth. The pandemic resulted in the imposition of travel restrictions, work-from-home policy, and cancellation of events & gatherings, most notably in 2020. This factor significantly declined the demand for personal grooming products, such as body mist, as individuals found fewer occasions to use these products. Moreover, factors such as supply chain disruptions and factory and retail store closures negatively impacted the manufacturing and sale of the product. However, the product demand gradually increased in 2022 as travel restrictions were relaxed in several countries and individuals started attending offices and public events.

Key Insights

The report will cover the following key insights:

• Overview of the Overall Body Fragrance Industry.


• Supply Chain Analysis.


• Industry SWOT Analysis.


• Key Industry Developments (Product launch, Merger, Acquisition, Partnership).


• Impact of COVID-19 on the Body Mist Market.

Regional Analysis

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North America accounted for the most significant global body mist market share in 2022. The increasing adoption of body mists for everyday use due to their light and quick-drying nature supports regional market growth. In addition, the growing number of working women in countries such as the U.S. and Canada fuels the product demand. For instance, according to the U.S. Bureau of Labor Statistics, a government agency, Women's labor force participation increased from 57.1% in 2018 to 57.4 % in 2019.

Asia Pacific will likely witness considerable growth during the forecast period, backed by the growing awareness regarding the benefits of natural and organic products, which fuels demand for natural and organic body mists. Furthermore, the changing consumer lifestyles, increasing standard of living, and growing disposable income favor the regional market's growth.

Key Players Covered

• Victoria's Secret & Co. Company


• Giorgio Armani


• DIOR


• The Body Shop


• Plum


• Estee Lauder


• Marks & Spencer


• Kenneth Cole


• Avon Products


• Shiseido Co., Ltd.

Body Mist Market Segmentation Analysis

Analysis by Gender

Based on gender, the global body mist industry is segmented into male, female, and unisex. The female segment held a significant market share in 2022. The growing women's interest in personal grooming and the rising women's workforce worldwide drive segmental growth. Furthermore, the easy availability of a wide range of body mists, especially for women, contributes to the demand for body mists among women.

Analysis by Price Range

The global body mist industry is segmented into premium and economy based on price range. The economy segment is expected to dominate the market throughout the forecast period. Body mists do not last long; as a result, a sizable number of consumers prefer to purchase the product at affordable prices. Numerous brands, such as The Body Shop, Plum, and MINISO, offer body mists at affordable costs, giving consumers more affordable options and further supporting the economy segment’s growth.

Analysis by Distribution Channel

Based on the distribution channel, the online segment is expected to grow significantly in the coming years due to the increasing launch of new products at online stores and e-commerce websites. Moreover, the rising consumer inclination towards online shopping, most notably after the covid-19 outbreak, favors product sales across online channels. For instance, in May 2022, Victoria’s Secret & Co. (V&SCo.), a U.S.-based clothing and beauty company, partnered with Amazon, a U.S.-based multinational e-commerce company. Under the partnership, Victoria’s Secret launched nearly 120 products, including natural beauty mist and Pink mist, on Amazon through Victoria’s Secret storefront.

Key Industry Developments

• July 2021: Moroccanoil, a U.S.-based cosmetics products company, expanded into the fragrance market and launched its new hair and body mist, Brumes du Maroc. The product was launched at retail stores, salons, and the Sephora website (a French beauty and personal care product retailer).


• September 2022: Asembl, an Australian brand extension agency, acquired Chupa Chups, a Spanish confectionery brand, and Frostbland, an Australian cosmetics distributor, to launch Chupa Chups-inspired body mists. The body mists are available in three fragrances: Gorgeous Grape, Coconut Crush, and Ripe Raspberry.